Building for People

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Building for People

  1. BUILDING FORPEOPLEMarko DugonjićCreative NightsWebCamp Zagreb, 24. 11. 2012.
  2. Why I’m here?
  3. PROBLEMS– Misinterpreted acronyms (UX, CX, UI)– Assumptions about the user– Complicated interfaces– Hiring decorators
  4. USER EXPERIENCEThe sum of all experiences with aproduct or service before, during anda er the actual use of the product orservice.
  5. CUSTOMER EXPERIENCEThe sum of all experiences a customerhas with a supplier of goods orservices, over the duration of theirrelationship with that supplier.
  6. BRAND“A brand is much more than the logo;it is the pa ern our brains expectbased on everything we havepreviously heard, seen, and felt.” — Reuben Steiger Method NYC
  7. USER INTERFACEA user interface is the point ofcontact between humans andmachines.
  8. WHO WE ARE?— a few assumptions —
  9. REALITY CHECK— they don’t live by our rules —
  10. “You don’t get to decide whichplatform or device your customersuse to access your content: they do.” — Karen McGrane, author Content Strategy for Mobile
  11. Life > Need > Use case > Feature
  12. CALL a DECORATOR! — Beautiful UI™ —
  13. LOCAL MAXIMUM IDEA #2 IDEA #1
  14. Diffusion of innovationsMarket share % 16 ds ar gg % La 34 ity or aj M te % La 34 ity or aj % M ly .5 r 13 Ea rs te op Ad r ly Ea 5 % 2. rs to va no In
  15. FOR EXAMPLE— It can be done! —
  16. MILLENIALS“They don’t necessarily need to rebelagainst their parents because they’vegrown so close to them over theyears.” — John McFarland Chevrolet’s Senior Manager
  17. TAKE TWO“Every part of everything I knowabout young people and the productthey want, they actually want toappear older than they are.” — Joe Baker, Designer of the Code
  18. “Can you explain my bill to me please?” — Frustrated customer
  19. ACTION ITEMS — You can do it! —
  20. 5TALK TO PEOPLE
  21. Photo credit: Mikey Angels
  22. 4FIND THE PROBLEM
  23. “Focus on the hole, not the drill.” — Leisa Reichelt, author A Practical Guide to Strategic User Experience
  24. USE CASESFEATURES
  25. 3DESIGN, DON’T DECORATE
  26. 2PROTOTYPE
  27. 1 LEAVE YOURCOMFORT ZONE
  28. Thank you! Marko Dugonjićcreativenights.com @markodugonjic
  29. Credits:Vuk Ćosić, Leisa Reichelt, Andy Budd, Peter-PaulKoch, Karen McGrane, Peter Merholz, SimonSinek, Whitney Hess, Bill Buxton.h p://en.wikipedia.org/wiki/User_experienceh p://en.wikipedia.org/wiki/Customer_experienceh p://bit.ly/XKgwFYh p://dribbble.comh ps://www.lytro.comh p://www.nest.comh p://www.chevrolet.comh ps://power2switch.com

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