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Let customers appreciate the agile workflow

  1. 1. Get’em in Shape Let customers appreciate the agile workflow PHPDAY, Verona - Italy 18-05-2012
  2. 2. STEFANO MARASPIN
  3. 3. http://www.hubme.in
  4. 4. http://friuli.grusp.org
  5. 5. OVERENGINEERING ANYONE?
  6. 6. CHANGE IS A FACT
  7. 7. THE ONLY PROJECT WHERE CHANGE IS NOT NEEDED IS A DEAD ONE
  8. 8. PLANS ARE OK
  9. 9. THEY’RE NOT GOALS
  10. 10. LET’S KEEP EYES OPEN
  11. 11. ADAPTING TO CONTEXT
  12. 12. A typical project… 13
  13. 13. A typical project… 14
  14. 14. A typical project… 15
  15. 15. A typical project… 16
  16. 16. A typical project… 17
  17. 17. A typical project… 18
  18. 18. Certainly Better 19
  19. 19. QUICK ITERATIONS
  20. 20. What’s in an Iteration 1. Set Goals 2. Learn 3. Do 4. Measure 21
  21. 21. CONSTANTLY MEASURING PROGRESS
  22. 22. TESTING OUR WORK
  23. 23. All nice… where’s the problem?
  24. 24. QUOTATIONS, CONTRACTS
  25. 25. The PHP situation in Italy 38% 43% Fixed Scope T&M 19% Others http://www.easypolls.net/poll.html?p=4f787165e4b05fc257666170 http://www.easypolls.net/poll.html?p=4f787147e4b05fc25766616f 26
  26. 26. FIXED SCOPE VERY COMMON
  27. 27. SHOULD NOT BE!
  28. 28. READY TO COPE WITH
  29. 29. NEW BUSINESS REQUIREMENTS
  30. 30. TECHNICAL CHALLENGES
  31. 31. UNEXPECTED USER BAHVIORS
  32. 32. Estimates need learning. Learning has a cost.
  33. 33. RIDICULOUS REQUESTS
  34. 34. FACT: ESTIMATING IS HARD
  35. 35. Cone of uncertainty 36
  36. 36. Planning Fallacy Kahneman and Tversky (1979) 37
  37. 37. Fixed Price, Fixed Scope 38
  38. 38. TRYING TO RECOVER, WE RUN
  39. 39. RISKING TO COMPROMISE QUALITY
  40. 40. AND OUTCOME
  41. 41. alternatives anyone?
  42. 42. Time & Material 43
  43. 43. T & M with Cost Ceiling 44
  44. 44. Iterative 45
  45. 45. Agile 46
  46. 46. BUT CUSTOMERS WANT CONTROL
  47. 47. EVEN WHERE IT DOES NOT MATTER
  48. 48. THE VAGUE IS FEARFUL
  49. 49. any way out?
  50. 50. TRUST
  51. 51. TRUST
  52. 52. SMALL PROJECTS, NO PROBLEMS
  53. 53. BIGGER ONES => ITERATIONS
  54. 54. KEEPING THEM SHORT
  55. 55. IMPROVED UX
  56. 56. IMPROVED CUSTOMER SATISFACTION
  57. 57. LESS RISKS, MONEY SAVING
  58. 58. the road to it
  59. 59. SHARE THE ABOVE W/ CUSTOMER
  60. 60. dare to refuse!
  61. 61. SALESMAN
  62. 62. HUGE PROPOSALS DOCUMENTS
  63. 63. SKEPTICISM YET?
  64. 64. HOW YOU SEE YOURSELF
  65. 65. HOW THEY SEE YOU
  66. 66. BEWARE OF THE FRAMING EFFECT Prospect Theory - Tversky & Kahneman, 1981
  67. 67. COLLABORATIVE ESTIMATES
  68. 68. REALLY QUICK ESTIMATES
  69. 69. PROVIDING RANGES
  70. 70. SKEPTICAL CUSTOMERS
  71. 71. LET’S MEET
  72. 72. QUALITY IS MENTIONED
  73. 73. SO ARE COMPLEXITY & UNCERTAINTY
  74. 74. BUDGET DECIDED BY CUSTOMER
  75. 75. PRIORITIES DO EMERGE
  76. 76. VARIABLE SCOPE SUBTLY INTRODUCED
  77. 77. FOCUS FROM SCOPE
  78. 78. TO BUDGET
  79. 79. PROCESS BRINGS TO COOPERATION
  80. 80. JELLING WITH CUSTOMER
  81. 81. DOES IT ALWAYS WORK WELL?
  82. 82. NOPE. YOU CAN STILL DECIDE
  83. 83. BEWARE OF VICIOUS CYCLES
  84. 84. Thank you for your attention @maraspin
  85. 85. QUESTIONS?
  86. 86. Photo Credits • http://www.flickr.com/photos/tweek/53286527/ • http://www.flickr.com/photos/alt-n-anela/6186309723/ • http://www.flickr.com/photos/suckamc/3300440872/ • http://www.flickr.com/photos/anoldent/540975459/ • http://www.flickr.com/photos/king-edward/3758847141/ • http://www.flickr.com/photos/tanaka_juuyoh/4434234095 • http://www.flickr.com/photos/jenorton/3156903629/ • http://www.flickr.com/photos/whyld/6085292098/ • http://www.flickr.com/photos/boegh/5676828543/ • http://www.flickr.com/photos/76099968@N00/2617708117/ • http://www.flickr.com/photos/txberiu/2863269180/ • http://www.flickr.com/photos/imuttoo/3992006628/ • http://www.flickr.com/photos/studiospecialplace/492842239/ • http://www.flickr.com/photos/pheezy/480374623/ • http://www.flickr.com/photos/semvon/6296386748/ • http://www.flickr.com/photos/tambako/6803989007/ • http://www.flickr.com/photos/wiertz/5624281846/ • http://www.flickr.com/photos/despedidairene/6088601777/ • http://www.flickr.com/photos/59937401@N07/5930141188/ • http://www.flickr.com/photos/mikebaird/6827018401/ • http://www.flickr.com/photos/astragony/6308677010/ • http://www.flickr.com/photos/38191914@N00/3296892344/ 91
  87. 87. Photo Credits • http://www.flickr.com/photos/istolethetv/3207373011/ • http://www.flickr.com/photos/mager/2847253918/ • http://www.flickr.com/photos/monjurulhoque/6401220837/ • http://www.flickr.com/photos/marilynjane/5877663279/ • http://www.flickr.com/photos/benimoto/353411236/ • http://www.flickr.com/photos/vectorportal/4929890104/ • http://www.flickr.com/photos/caveman_92223/3185534518/ • http://www.flickr.com/photos/mister_tee/6112609303/ • http://www.flickr.com/photos/jockew/4817151443/ • http://www.flickr.com/photos/aidanwojtas/5557752123/ • http://www.flickr.com/photos/crimfants/2944475383/ • http://www.flickr.com/photos/clagnut/252185030/ • http://www.flickr.com/photos/superzelle/3490611685/ • http://www.flickr.com/photos/ecovirtual/6036941452/ (edited) • http://www.flickr.com/photos/31668204@N06/3601164160/ • http://www.flickr.com/photos/darkdwarf/5533336070/ • http://www.flickr.com/photos/sayamindu/5677281218/ • http://www.flickr.com/photos/mujitra/5721705321/ • http://www.flickr.com/photos/42dreams/956152756/ • http://www.flickr.com/photos/unanoslucror/5051797134/ • http://www.flickr.com/photos/gtzecosan/3110646027/ • http://www.flickr.com/photos/dobs/4128798936/sizes/l/in/photostream/ • other pictures taken by me, courtesy of vectorportal.com or from fotolia archives 92
  88. 88. Hope you enjoyed the talk Please rate it: http://joind.in/talk/view/6381 Stefano Maraspin @maraspin s.maraspin@mvassociati.it

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