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Don't Make me Think - There's no Need

How do we take decisions? Are we fully conscious of what we do when using a system interface? There's a lot of unconscious activity going on while we use a digital product. This talk describes a few important factors interface designers should keep in mind while designing interaction.

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Don’t Make me Think
There’s no need

Better Software 2013 – Florence, Italy
STEFANO MARASPIN
http://www.mvlabs.it/
Don't Make me Think - There's no Need
The Jam Experiment

Source: Neuro Web Design, Dr. S.M. Weinschenk, Ph.D.
5
Cognitive resources
are limited

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Don't Make me Think - There's no Need