What social marketing can learn from commercial marketing

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What social marketing can learn from commercial marketing

  1. 1. What social marketing can learn from commercial marketing Marasie Schumacher SUS 6060 February 19, 2011
  2. 2. Commercial marketing-(n.) Social marketing-(n.)[kuh-mur-shuhl mahr-ki-ting] [soh-shuhl mahr-ki-ting] The process of planning and A process that applies executing the conception, marketing techniques to pricing, promotion, and influence target audience distribution of ideas, goods, behaviors that benefit and services. society as well as the target audience.
  3. 3. Lessons from commercial marketing
  4. 4. Has marketing gone too far?
  5. 5. A GoodIndian Boy
  6. 6. The REAL kids of Marcadona
  7. 7. “The business of giving birth”
  8. 8. Iodine Deficiencies
  9. 9.  Safe Simple Affordable
  10. 10. Iodized salt levels: 1983: 20% 2005: 74%

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