PURPOSE STATEMENT To challenge and equip people to know Jesus, become morelike Him and Lead Like Jesusthrough the Media
Pope Benedict XVI said…“The more ardent the love for theEucharist in the hearts of the Christianpeople, the more clearly will theyrecognize the goal of all mission: to bringChrist to others.” Section 86 Sacramentum Caritatis Apostolic Exhortation of Pope Benedict XVI
Jesus Christ said…“You are like light for the whole world. A city builton a hill cannot be hid. No one lights a lamp andputs it under a bowl; instead he puts it on the lampstand, where it gives light for everyone in thehouse.” Matthew 5:14-15
What is Evangelization? Process which seeks to spread the Gospel andthe Word of God throughout the World. The announcement of the Good News of JesusChrist in the Power of the Holy Spirit with the goalof inviting all listeners, viewers and readers to trustand love Him. The movement of calling all men and women toknow and become like Jesus Christ.
St. Paul of Tarsus, the Apostle (5-67AD)“W if our Church and Governm hat entLeaders still spoke tothe masses this waytoday?”
St. Paul of Tarsus,the Apostle(5-67AD)“W if our newsletters & newspapers hat were still written this waytoday?”
WHAT IS THE MEDIA?Media “to mediate”:Tools used to store or deliverinformation or data(Television, Radio, Print, Cinema, Internet)Mass Media:Denotes a section of the mediaspecifically designed to reach a largeaudience
Public Media: “Media whose Mission is to serve and engage the public”
Tools of the Media: Radio Networks (Nationwide, International) Television & Digital Cable Networks(Broadcast, Online Streaming) Mass Circulation Newspapers(Broadsheets, Tabloids) Magazines Books and Manuscripts Advertising(Billboards, Commercials, Infomercials, LED) Video Games (Console or Online) Internet (Blogs, Message Boards, Podcasts, VideoSharing, Social Networking Sites - SNS)
Who are we talking to? Audience - who is your target audienceand what do they think about the issue?Get in their heads and hearts to figurewhy they do what they do. This can bedone through existing data, focus groups,government statistics and other statistics.It is also important to know what theycurrently know about the issue. “It is important that y know who ou y are talking to” ou
The Communications ProcessSENDER MESSAGE RECEIVER
The Communications ProcessSENDER MESSAGE RECEIVER
One of the biggest critics in Medias History“the Medium is the Message” Marshall Mcluhan (1911 – 1980)
“Knowledge is Power” Ernie Baron (1940-2006) Filipino Broadcaster, Weatherman and inventor, ABS-CBN
“With great power comes great responsibility” Benjamin “Ben” ParkerUncle Ben to Peter Parker (Spiderman)
“To whom much is given, much will be required” Luke 12:48 Jesus of Nazareth Jewish Carpenter, Son of God, Lord and Savior of all Creation
“It would be better for him if a largemillstone were tied around his neck andhe were thrown into the sea than forhim to cause one of these little ones tosin.”Luke 17:2Jesus of NazarethJewish Carpenter, Son of God,Lord and Savior of all Creation
Media Evangelization:Using the tools of Media to reach a large audience to influencepeoples lives and bring them to a deeper understanding and knowledge of God.
“Leadership is an influenceprocess. It is working withpeople to accomplish theirgoals and the goals of theorganization.”KEN BLANCHARD
“Leadership is anytime you aretrying to influence thethoughts and actions ofanother individual in eitheryour personal, professional(religious) life.”PHIL HODGES
How are you usingyour leadership over the media?Are you a Servant Leaderor a Self-Serving Leader?
The Leadership Vision A compelling vision has three parts:Your Mission/Purpose“What Business Purpose Are You In?”“Where are you going and why?”Your Image/Picture of the Future“What Will the Future Look Like..”“What will be accomplished if you succeed?”Your Values“What Do You Stand For?”“On what principles will you make your ongoingdecisions?”
Personal M ission S tatem ent(1) List some personal characteristics you feel good about. These will be nouns. Example: Computer expertise Energy Charm Physical Strength Enthusiasm Good Looks Sense of Humor Wit Artistic Abilities Mechanical Genius Sales Ability Creativity People Skills Happiness Patience I have … ________________________
Personal Mission Statement(2)List ways you successfully interact with people. Thesewill be verbs.Examples:Teach Study ManageProduce Lead MotivateEducate Love PlanEncourage Help ActStimulate Inspire Sell I…
P ersonal M ission S tatem ent(3) what your perfect world looks like! What are Visualize the people doing and saying? Write a description of this perfect world. Example: My perfect world is a place where people know their destinations and are enjoying their life journeys. My Perfect World… ________________________________ ________________________________
Personal Mission StatementCombine two of your nouns, two of your verbs, and yourdefinition of your perfect world.Example:My life purpose is to use my energy and my people skillsto teach and motivate people to know their destinationsand enjoy their life journeys. My LIFE PURPOSE is… ________________________________ ________________________________
M P y ersonal ValuesMost important thing in your life is to decideon what is most important. Top Values in Life 1. _______________ 2. _______________ 3. _______________ 4. _______________ 5. _______________
Why Media Evangelization? Solitude Prayer Scripture Study Unconditional Love Support & Accountability
16 Books of the BibleThere are names of 16 books of the Bible mentioned in the paragraphbelow. See how many you can find. HINT: The names may be part ofa word or part of two words put together. "I once made a remark about the hidden books of the bible. Itwas a lulu, kept people looking so hard for the facts, and for others itwas a revelation. Some were in a jam, especially since the names ofthe books were not capitalized. But the truth finally struck home tonumbers of our readers. To others, it was a real job. We want it to bea most fascinating few moments for you. Yes, there will be somereally easy ones to spot, others may require judges to help findthem. I will quickly admit it usually takes a minister to find one ofthem, and there will be loud lamentations when it is found. A littlelady says she brews a cup of tea so she can concentrate better. Seehow well you can compete. Relax now, for there really are sixteennames of books of the bible in the paragraph."
16 Books of the BibleThere are names of 16 books of the Bible mentioned in the paragraphbelow. See how many you can find. HINT: The names may be part of aword or part of two words put together. "I once made a remark about the hidden books of the bible. Itwas a lulu, kept people looking so hard for the facts, and for othersit was a revelation. Some were in a jam, especially since the namesof the books were not capitalized. But the truth finally struck home tonumbers of our readers. To others, it was a real job. We want it to bea most fascinating few moments for you. Yes, there will be somereally easy ones to spot, others may require judges to help find them.I will quickly admit it usually takes a minister to find one of them, andthere will be loud lamentations when it is found. A little lady saysshe brews a cup of tea so she can concentrate better. See how wellyou can compete. Relax now, for there really are sixteen names ofbooks of the bible in the paragraph."
Unconditional Love: Accepting that you are unconditionallyloved.“For God so loved you that he gave his onlybegotten son…”John 3:16 Unconditionally love other people.“A new command I give you: Love oneanother. As I have loved you, so you mustlove one another.”John13:34
The Johari Windowa cognitivepsychological toolcreated byJoseph Luft andHarry Ingham in1955 in the UnitedStates, used to helppeople betterunderstand theirinterpersonalcommunication andrelationships. The Johari Window is adapted with permission from Joseph Luft, Of Human Interaction (Palo Alto, CA: National Press, 1969).
We all need truth te lle rs , preferably those not directlyimpacted by what we do, who can help us keep on course with our lives.
The Use of Social Communications MediaFrom the Catechism of the Catholic Church2493Within modern society the communications media play a major role in information, cultural promotion and formation. This role is increasing, as a result of technological progress, the extent and diversity of the news transmitted and the influence exercised on public opinion.2494The information provided by the media is at the service of the common good. Society has a right to the information based on truth, freedom, justice and solidarity:
“The proper exercise of this right demandsthat the content of the communication betrue and – within the limits set by justiceand charity – complete. Further, it shouldcommunicated honestly and properly. Thismeans that in the gathering and publicationof news, the moral law and the legitimaterights and dignity of man should beupheld”.
2496The means of social communication(especially mass media) can give rise to acertain passivity among users, makingthem less than vigilant consumers of whatis said or shown. Users should practicemoderation and discipline in theirapproach to the mass media. They willwant to form enlightened and correctconsciences the more easily to resistunwholesome influences.
2497 By the very nature of their profession,journalists have an obligation to serve thetruth and not offend against charity indisseminating information. They shouldstrive to respect, with equal care, the natureof the facts and the limits of criticaljudgement concerning individuals. Theyshould not stoop to defamation.
Bro. Bo SanchezFounder, Light of Jesus International Catholic CommunityLay Preacher, Best Selling Author, Writer and Entrepreneur2006 TOYM Awardeewww.bosanchez.ph
Fr. Anton C. T. PascualExecutive Director of Caritas ManilaPresident of Radio Veritas
Most Rev. Luis Antonio “Chito” TagleArchbishop of Manila,Chairman of the Episcopal Commission on the Doctrine of the Faith of the CBCP
Mother Angelica of the Annunciation, PCPAAmerican Roman Catholic Nun of the Poor Clares of the Perpetual Adoration (PCPA),Founded the Eternal Word Television Network
Blessed John Paul II,the Great (1920-2005)Cardinal Karol Jozef WojtylaPhilosopher Pope, Prolific Writer,Humanitarian
STATUS“DO NOT BE AFRIAD...” Are you up to the challenge??
CHALLEMGE 1Message for the World Communication Day, 1986Theme: The Contribution of Communications to theChristian formation of public opinion.“In the world of today as it is, the instruments ofsocial communication in their many forms-press,cinema, radio, TV- are the principal makers of publicopinion. Great then, is the moral responsibility of allthose who have these instruments in their employ, orwho are the guiding force behind them. The media ofsocial communications ought to be put at the serviceof humanity and therefore, of truth and goodnesswhich constitutes humanity’s most important andnecessary value.”
STATUS“Those, therefore, who work professionally inthe field of social communication should feelthemselves under obligation to form and makewidespread a public opinion which conformswith truth and goodness.”
CHALLENGE 2Message for the World Communications Day, 1999Theme: Mass Media: A Friendly Companion for Those inSearch of the Father“The theme implies to two questions: How might theMedia work with God rather than against Him? and Howmight be the Media be a friendly companion to thosesearching for Gods loving presence in their lives. Italso implies a statement of fact and a reason forthanks: that the media though at times may make itpossible for those who are searching for God to read innew ways both the Book of Nature which is the realm ofreason, and the Book of Revelation, the Bible, which isthe realm of faith.”
STATUS“Finally, the theme implies the invitation anda hope: that those responsible for the worldof social communications will be ever morecommitted to the help rather than search formeaning which is at the very heart of thehuman life.”
CHALLENGE 3Message for the World Communications Day, 2004Theme: The Media and Family: A Risk and a Richness“The extraordinary growth of the communicationsmedia and their increased availability has broughtexceptional opportunities for enriching the lives notonly of individuals, but also of families. At the sametime, families today face new challenges arising fromthe varied and often contradictory messages by themass media. The theme invites sober reflection on theuse of each family makes of the media, and, in turn, onthe way that families and family concerns are treatedby the media. It is also a reminder to everyone, bothcommunicators and those of whom they addressedthat all communications has a moral dimension.”
Catholic Mass Media AwardsThe CMMA organized in 1978 through theArchdiocese of Manila by His Eminence the lateArchbishop of Manila Jaime Cardinal L. Sin. Thisis the Archdiocese of Manilas way of payingtribute to those who have promoted Christianvalues in an outstanding way, in radio, press,advertising, television and film. http://en.wikipilipinas.org/index.php?title=Catholic_Mass_Media_Awards
Catholic Mass Media AwardsCMMAs vision and mission is to reward, as well asto pay tribute to media products that enhance thetotal human development of the Filipino audiencethrough the competent and professional use ofmass media techniques and to promote the basichuman values: Love for God, Respect for theNatural Environment, Promotion of Positive FilipinoValues and Love for Life.Check out: www.cmmafoundation.org