Social Media Marketing Plans


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Social Media Marketing Plans

  1. 1. Social Media Marketing Plans Maradyth McKenzie, Training Coordinator Arkansas Small Business and Technology Development Center © ASBTDC 2013 All Rights Reserved
  2. 2. About the ASBTDC Consulting  One-on-one advisory services Training  Live classes for new ventures or existing businesses  Online options Market Research © ASBTDC 2013 All Rights Reserved
  3. 3. Getting Started with Social Media What is social media marketing? Who does social media attract? Why should you participate? © ASBTDC 2013 All Rights Reserved
  4. 4. Join the Conversation Relationship Reliable Listening Based Engaging © ASBTDC 2013 All Rights Reserved
  5. 5. Social Media is NOT… Easy or fast A reason to abandon SEO practices Something you can do without participation Something you can do in disguise © ASBTDC 2013 All Rights Reserved
  6. 6. New Marketing Effort Not just a webpage, but a work page People are looking for assurance Allows for personalization Brand management © ASBTDC 2013 All Rights Reserved
  7. 7. What do you want? Cause Campaign Organizational Plan © ASBTDC 2013 All Rights Reserved
  8. 8. Charting the Course Mission & Purpose Measurable Goals Call to Action Message © ASBTDC 2013 All Rights Reserved
  9. 9. Why social media? Public awareness Fundraising Recruit volunteers Build support © ASBTDC 2013 All Rights Reserved
  10. 10. Who are you trying to reach? Are you reaching your target market?  Who is your target market?  What are they looking for?  Is your target market using social media? © ASBTDC 2013 All Rights Reserved
  11. 11. What do they want? Information on your product/service A place to voice their concerns Knowledge about your growth and advancements © ASBTDC 2013 All Rights Reserved
  12. 12. Telling Your Story What is your message? Who will communicate it? With what voice? © ASBTDC 2013 All Rights Reserved
  13. 13. Where to Begin? Look at Your Target Market  What are their interests?  Is there a site already dedicated to your target market?  What is the best way to connect? © ASBTDC 2013 All Rights Reserved
  14. 14. Build Your Brand Take your time Practice internet safety Practice business common sense Make sure your content is relevant  Posts  Pictures/Videos  Links
  15. 15. Investing Your Time Blogs: 1-4 hours per post Twitter: 5-30 minutes a day Facebook: 5-30 minutes a day LinkedIn: 15-30 minutes, weekly Listservs: 30 minutes weekly Other Groups: 30 minutes weekly Photo Uploads: 15 minutes weekly Videos: 2-4 hours a week Curation: 1 hour a week Total Average Social Media Time: 90 minutes per day = 11 hours per week Source: Create a Social Media Marketing Plan (Evonne Heyning) © ASBTDC 2013 All Rights Reserved
  16. 16. Measure, Measure, Measure You want to see that your efforts have made progress in your business Helps determine if you are accessing the right media to locate your target market Shows if there has been a shift in social media Let’s you know if you are spending too little or too much time © ASBTDC 2013 All Rights Reserved
  17. 17. What to Measure? Define Clear Goals  What do you want to accomplish?  Can your goal be quantitatively measured?  Is your goal realistic?  Develop a baseline for your goal. © ASBTDC 2013 All Rights Reserved
  18. 18. Managing Your Time Create a Schedule  Your purpose for accessing social media can help determine the amount of time necessary to adequately address your social media needs Have a Plan  Prioritize – Sale, Publications, or Conversation?  Make Notes for the Next Day Follow Through © ASBTDC 2013 All Rights Reserved
  19. 19. Tools to Measure & Help Google Analytics  An easy to use tool that helps to give you great insight into you website traffic and marketing effectiveness Google Alerts  Alerts for your business name, the brands you carry and your competition Google Reader  RSS Feed  Allows for all your interests in one place  Allows for a one stop shop for social media  Schedule posts, tweets, and info in advance © ASBTDC 2013 All Rights Reserved
  20. 20. Q&A Maradyth McKenzie © ASBTDC 2013 All Rights Reserved