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Get Listed Locally


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Get Listed Locally

  1. 1. Get Listed Locally Optimizing Local Search for Local Business Success Presented by the Arkansas Small Business and Technology Development Center
  2. 2. All About Search
  3. 3. Where People Get News/Info
  4. 4. Customers NOW Find You• Search Online New Customers• Includes B2B• Reviews• Blogs• Comments• Poll Friends Online• Local Search Queries ALL BEFORE YOU EVEN KNOW THEY ARE THERE!
  5. 5. Why Local Search **YOY: Year over Year Selection from “Local Search Evolved”
  6. 6. Why Local Search Matters Today• Local customers look locally• 71% value local results• Highest conversion level of all local advertising• Mobile Internet usage has grown 20% in 2 years
  7. 7. Why Local Search Matters Today• Only 37% of business have 1 or more listing• Best local SEO is FREE• 70% of local consumers TRUST online business reviews
  8. 8. Where Consumers Look Primary Sites Used to Search for Local Portal Business80% (Google), 74%70%60%50%40%30% Local Search Other Internet20% (AOL (Citysearch), 1 Yellow Local), 9% 0%10% Pages, 7%0% Online Sites Selection from “Local Search Evolved”
  9. 9. Consumers Searching Locally How Often They are Looking Once a A few times a month, 12% year, 17% 2-3 times a month, 16% Often, 59% Every week, Never, 24% 17% Almost every day, 14% Selection from “Local Search Evolved”
  10. 10. Who Uses Local Search? Selection from “The Explosion of Mobile”
  11. 11. Local Business Search
  12. 12. Local Business Search
  13. 13. Local and Social
  14. 14. Start with Keywords• Use Google Trends
  15. 15. Start by Claiming
  16. 16. Local Business Presence
  17. 17. Tips• Use REAL business name – Consistently• 100% accurate info• Choose RIGHT CATEGORIES• Generate Citations• Maximize and Customize – Business Description – ALL Photos/Videos Allowed – EXTRA Details Allowed – Service Section
  18. 18. More Tips• 60% of consumers pay attention to images and logos• Respond to online reviews• Never fake online reviews!• Communicate with local competitors or related businesses• Add video or coupon offers
  19. 19. Google+ Local
  20. 20. Google Maps
  21. 21. Bing
  22. 22. Yahoo
  23. 23. Do Reviews Matter?
  24. 24. Recommendations
  25. 25. Local and Social
  26. 26. Local and Social
  27. 27. Local and Social
  28. 28. Citations• “Mentions” from other websites create TRUST with Google• 2 ways to get Citations – Get listed in other Online Directories – Ask Neighboring Businesses & Suppliers
  29. 29. Infographics• “Local Search Evolved” al-search-evolved/#• “Are Online Reviews Killing Your Business?” your-business• “The Explosion of Mobile” 7586/v2.02.png
  30. 30. ASBTDC is Here to Help! UALR Reynolds Business Center 2801 S. University Ave. Little Rock, 72204