Ways whiteboard animated videos can help your business
ays whiteboard animated videos can help your business
Marketing strategies in the digitized business ecosystem are under constant change.
Whiteboard animated videos have been one of the most effective incorporations in this
marketing strategy in recent years. These videos are generally used on social media
platforms and websites of different companies to demonstrate the utility of a
product or service.
Visual interpretation is one of the most effective means of communicating ideas. They are
more impactful than words, and even images. When your product attributes and benefits
are visualized through these animations, they grow a strong urge among the audiences
to buy the products. Well, here are certain ways you can benefit from
whiteboard animation for business
Simple and focussed animations
When you convey a marketing message to the target audience, you
need to focus on a specific message. Whiteboard animations keep the
message simple, yet concentrated on the marketing idea. This enables
the viewers to grasp the message quickly. The basic sketches of these
animations are drawn in such a way, that the overall design remains
simple and palpable. Viewers are able to understand them easily. The
message is spruced up, which makes it attractive for the viewers. The
animated video encapsulates the marketing concept of your product
and influences the perspective of the viewers in a positive way to fetch
you the intended favour.
People are attracted towards animated videos
As the whiteboard animations progress, the images slowly infold before the viewers. These videos
tend to increase the level of suspense. People wait to watch the next step, an eventually, consume
the entire video. The stellar images engage audience throughout its entire length. From the market-
ing perspective, this is highly beneficial. You can get your complete message across to the potential
clients through these videos. According to a statistic, viewers become bored if the length of the
video is longer than 30 seconds. However, whiteboard animated videos can retain their attention for
more than two minutes and this is something quitecommendable.
When a message is presented
through animated or cartoon char-
acters, the level of interest naturally
rise. These are much more appeal-
ing than real-life human characters.
These characters are generally
sketched or drawn by experts.
They understand the psychology of the general audience and design the 2d animation accordingly. It
gets rid of the regular monotony and disseminates the message in an engaging manner. In fact,
animated videos are more attractive than ordinary ones and can create more impact.
Animated messages are memorable
People can retain messages absorbed through animated videos for a longer duration in their
minds. Whiteboard animations produce memorable messages if strategically crafted. When you
associate your brand with these videos, they can recall your product even after years of watching the
videos. These messages get embedded in their minds forever. As a medium of communication,
whiteboard animations are much more powerful than traditionally used methods. Therefore, when
people need a similar product in future, the visuals that they already saw flashes into their
mind and they buy your products.
You can place these videos anywhere
As per experts offering whiteboard animation services, one of its greatest technical benefits is that
the video can be embedded anywhere. You may place them in the landing page of your business,
which has the capacity to push up the conversion rate by 80°/o. These videos are also placed in the
service page of various websites. Customers view these animations to get an idea of the operation-
al process of the company. When they watch the practical demonstration of their products and how
they work, they are convinced to buy the products.
hiteboard animation videos enjoy more shares
Whiteboard animated videos are captivating. Viewers love the way incidents fold out in these
videos. Often, they share these on social media platforms. This increases the reach of the videos,
leveraging your marketing potentials. Widespread visibility and sharing often land these whiteboard
videos among top trends. As a result, your brand getswidespread exposure.
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People watch animation on mobile devices
Over 50°10 of internet users all over the globe get access to websites through mobile devices.
Whiteboard animated videos are crisp and they can be viewed on smartphones, tablets and other
devices. People prefer videos to texts, as visual appeal is the most dominant of the senses.
Therefore, your message gets across to a vast population, using mobile devices. A survey reveals
93°10 of videos on Twitter were watched on mobile devices in 2016.
Whiteboard animated videos encrypt a message to a visual story. These have powerful call to
action, which increase the conversion rates of the brands. Messages become more powerful when
they are visually transmitted through best whiteboard explainer videos. It appears to be more
convincing to the audience. Naturally, a greater number of viewers tend to buy your product.
demonstration through videos has noalternatives.
This is a really cost efficient animation solution. Hand-drawn images are translated to whiteboard
animated videos. As a result, no large investments are involved in the process. When you invest on
other means of advertisement, the costs are much higher. However, whiteboard animation cost
is minimal and you canbetter influence the purchase decision of your customers.
From the financial perspective, whiteboard animation video creation has the best ROI. As the
amount of money invested in making the video is low, it can easily be replenished as your returns
start coming in. In fact, the initial cost required to produce the animated video is negligible in
comparison to the total returns you get. As the video keeps on circulating on social media platforms,
keep on gaining customers.
hiteboard animated videos can be prepared quickly
A motion graphics video takes longer time to be produced than a whiteboard animated video. The
efforts involved too for creating the latter and whiteboard video editing, are lesser. In the digitized
platforms for business, marketing is a dynamic affair. You may need a video within a couple of
days to live up to the trends. Whiteboard animated videos are easy to make and take little time to
be incorporated which is yet another boon.
Hope you have by now understood the upsides of whiteboard animated videos when compared to
other means of advertisement. In short, messages conveyed through these videos are more
believable and effective.
No wonder, successful companies regularly incorporate these videos in their advertisement strate-
gies. You must seek the assistance of an expert whiteboard animation company to get maximum