Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The real & the virtualElizabeth McGuane & Jonathan Carroll
Grappling with the virtualElizabeth McGuane
Why should you put yourwork on the web?
The web =a lack ofcontrol            Credit: Matt Stokes et al, Art on the Underground
Art can’t be boiled downBut the way we present it shouldbe simple and clear
Art and technology are notnew bedfellows
But theydon’t haveto give birthto this                Image credit: Maurice Li, vectorialvancouver.net
Option 1Work can bedisplayed &distributed online:the web as virtualgallery                      Website: Saatchi Gallery O...
Option 2Work thatengagesdirectly withthe web asa medium                Website: www.wefeelfine.org/
Website: www.wefeelfine.org/
The questions you need toask are the same questions    curators have always    asked
What do we need to know • About the artist? • About their materials?
Curation shouldn’t be anobstacleWhen you go to an exhibition, what doyou need to see?
Online & offlineyou need to understand yourmaterials
do so many sites look like this?
Certain things matter:• Fonts (sans serif for body copy)• Font sizes (large enough to be legible)• Screen space (use it)• ...
These arethe principles ofgood design
Credit: Jason Santa Maria
OnlineArt is notsite-specific               Installation: Jeff Stark / Photo credit: Katherine Lorimer
Online, our perception isinfluencedby what we link our work toand by the language around it
The web letsyou speakdirectly to youraudience                   Credit: Terry Summers - Fox Galleries, Brisbane, Australia.
This is terrifying.
And it’s where contentstrategy comes in
What is your content?
It’s your   body of work.
Stand back and treat yourwork as a curator might.                      Credit: Paramount Pictures
How?
How?CATALOGUE IT
How?CATALOGUE IT
How?CATALOGUE IT
Next:Decide how to organise it
Whydoes it have to be      chronological?
Whatabout        by series?                 Credit: Rania Hanssen, goshdarnknit.blogspot.com
Whatabout        by materials?
Doesplatformmatter?
No: content strategyis tool-agnostic
You dont buy a frameand then paint a pictureto fit that size.
Whatmattersis yourcontent:it’s the enginefor your webpresence
First figure out what you wantto present.Then plan how you want to present it. 
You’ve built your site:What next?
Connecting with the realThe web can help you grow withoutgalleries
To Tweetor toFacebook?
These tools won’t doanything that hasn’t beendone before
But they can broaden your reach
Where to start?
Thanks for listening.I’m online at:• @emcguane• mappedblog.com
The Real & the Virtual: Art & the Web
The Real & the Virtual: Art & the Web
The Real & the Virtual: Art & the Web
The Real & the Virtual: Art & the Web
The Real & the Virtual: Art & the Web
Upcoming SlideShare
Loading in …5
×

The Real & the Virtual: Art & the Web

5,287 views

Published on

Art and the web don't have to be strange bedfellows. A content strategist and curator discuss what artists have to gain from embracing the web and learning the basics of usable web design.

Published in: Design
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Visit Here to Download This eBook === http://hellowbookeas.cf/0140284028-strange-sisters-the-art-of-lesbian-pulp-fiction-1949-1969.html
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area is here: ♥♥♥ http://bit.ly/39sFWPG ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ❶❶❶ http://bit.ly/39sFWPG ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

The Real & the Virtual: Art & the Web

  1. The real & the virtualElizabeth McGuane & Jonathan Carroll
  2. Grappling with the virtualElizabeth McGuane
  3. Why should you put yourwork on the web?
  4. The web =a lack ofcontrol Credit: Matt Stokes et al, Art on the Underground
  5. Art can’t be boiled downBut the way we present it shouldbe simple and clear
  6. Art and technology are notnew bedfellows
  7. But theydon’t haveto give birthto this Image credit: Maurice Li, vectorialvancouver.net
  8. Option 1Work can bedisplayed &distributed online:the web as virtualgallery Website: Saatchi Gallery Online
  9. Option 2Work thatengagesdirectly withthe web asa medium Website: www.wefeelfine.org/
  10. Website: www.wefeelfine.org/
  11. The questions you need toask are the same questions curators have always asked
  12. What do we need to know • About the artist? • About their materials?
  13. Curation shouldn’t be anobstacleWhen you go to an exhibition, what doyou need to see?
  14. Online & offlineyou need to understand yourmaterials
  15. do so many sites look like this?
  16. Certain things matter:• Fonts (sans serif for body copy)• Font sizes (large enough to be legible)• Screen space (use it)• White space (use it too)• Image size, weight and format
  17. These arethe principles ofgood design
  18. Credit: Jason Santa Maria
  19. OnlineArt is notsite-specific Installation: Jeff Stark / Photo credit: Katherine Lorimer
  20. Online, our perception isinfluencedby what we link our work toand by the language around it
  21. The web letsyou speakdirectly to youraudience Credit: Terry Summers - Fox Galleries, Brisbane, Australia.
  22. This is terrifying.
  23. And it’s where contentstrategy comes in
  24. What is your content?
  25. It’s your body of work.
  26. Stand back and treat yourwork as a curator might. Credit: Paramount Pictures
  27. How?
  28. How?CATALOGUE IT
  29. How?CATALOGUE IT
  30. How?CATALOGUE IT
  31. Next:Decide how to organise it
  32. Whydoes it have to be chronological?
  33. Whatabout by series? Credit: Rania Hanssen, goshdarnknit.blogspot.com
  34. Whatabout by materials?
  35. Doesplatformmatter?
  36. No: content strategyis tool-agnostic
  37. You dont buy a frameand then paint a pictureto fit that size.
  38. Whatmattersis yourcontent:it’s the enginefor your webpresence
  39. First figure out what you wantto present.Then plan how you want to present it. 
  40. You’ve built your site:What next?
  41. Connecting with the realThe web can help you grow withoutgalleries
  42. To Tweetor toFacebook?
  43. These tools won’t doanything that hasn’t beendone before
  44. But they can broaden your reach
  45. Where to start?
  46. Thanks for listening.I’m online at:• @emcguane• mappedblog.com

×