Successfully reported this slideshow.

Data, context and content strategy

734 views

Published on

Mapped's presentation from Confab 2011: The Content Strategy Conference

Published in: Design, Technology, Business
  • Be the first to comment

Data, context and content strategy

  1. 1. Data, context & content strategyM.
  2. 2. M.M.M.M.
  3. 3. ref Richard Nisbett, The Geography of Thought
  4. 4. M.
  5. 5. M.
  6. 6. Site search terms categories 2% 2% 1% 6%14% 53% 23% Health Product Tools Product related Claims Other VHI
  7. 7. M.
  8. 8. Tracker mortgagesWith this type of __________, the interest rate tracks a __________ that is outside the__________ of the lender, such as the Bank of England base __________. Every timethat rate goes up or __________, so does the interest rate on your __________.Naturally, you will be better off __________ the interest rates __________ and yourmonthly __________ will be less. But, you should make sure your __________ will allowyou to make __________ monthly payments if __________ rates were to go back up.Early __________ charges will sometimes __________ if you switch away from the__________ before the tracker deal period __________.
  9. 9. Tracker mortgages With this type of __________, the interest rate tracks a __________ that is outside theNaturally, youthe lender,better off __________ base interest rates time __________ of will be such as the Bank of England the __________. Every__________up or __________, so does the interest rate on be less. But, you should that rate goes and your monthly __________ will your __________.make sure your __________ will allow you to make __________ monthlypayments if ____________________ theto go back __________ __________ Naturally, you will be better off rates were interest rates up. Early and yourcharges__________ will be less. But, you should you switch away from theallow monthly will sometimes __________ if make sure your __________ will you to make __________ monthly payments if __________ rates were to go back up.__________ before the tracker deal period __________. from the Early __________ charges will sometimes __________ if you switch away __________ before the tracker deal period __________.
  10. 10.
  11. 11.
  12. 12. Creamy
  13. 13. M.
  14. 14. M.
  15. 15. An exercise
  16. 16. M.M.M.M.

×