Product camp

2,600 views

Published on

My key learning as the social media product manager at IPC Media, presented at London's Product Camp 2011.

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,600
On SlideShare
0
From Embeds
0
Number of Embeds
334
Actions
Shares
0
Downloads
16
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • When websites are more social, personalised and relevant, visitors are more likely to spend more time on them. \n\nWe’re replacing connect buttons with ‘Like’ buttons which is the most important and powerful social plugin \n\ncan be placed on any object (your web page, an image, an article) so that people can create connections to it and share it with their friends back on Facebook – giving you greater distribution across the web. Below is more information to help you get started with social plugins today. \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Product camp

    1. 1. 7 Things I wish I knew before becoming a Product Manager Cathy Ma @cathyma Social Media Product Manager, IPC Media
    2. 2. 1. Product Manager?
    3. 3. “to discover a product that is valuable,usable and feasible” Inspired, Marty Cagan http://www.bbctraining.com/documents/product_mgt_report.pdf
    4. 4. “Someone who translates businessproblems into solutions by shapingproducts” Mary‐Beth Christie Head of Product, Financial Times
    5. 5. “Someone who unambiguously thinksthat they are responsible for thesuccess or failure of the product.” Anthony Rose BBC
    6. 6. 2. Pick your product
    7. 7. 3. Know your audience
    8. 8. 4. Domain Expertise
    9. 9. IPC’s Single-Sign-On system
    10. 10. Referral change since Open Graph was launched
    11. 11. Referral change since Open Graph was launched 7 months prior 1. Google 2. Direct 3. Yahoo 4. Bing 5. Forums
    12. 12. Referral change since Open Graph was launched 7 months prior 7 months into 1. Google 1. Google 2. Direct 2. Direct 3. Yahoo 3. Yahoo 4. Bing 4. Facebook 5. Forums 5. Bing
    13. 13. Referral instances from Search and Facebook Top 4 search referrals* Facebook.com*google.com, google.co.uk, live.com & yahoo.com
    14. 14. Referral instances from Search and Facebook Top 4 search referrals* Facebook.com*google.com, google.co.uk, live.com & yahoo.com
    15. 15. Pages/Visits upon referral methods (April-Oct 2010)
    16. 16. Pages/Visits upon referral methods (April-Oct 2010) Search still drive higher page/visit than Facebook
    17. 17. 5. Being Agile
    18. 18. Test Confirmation!!!
    19. 19. 6. Good Stationery
    20. 20. 7. Do Say No
    21. 21. Good ‘teachers’1.Manage It! Rothman2.Ship It! Richardson/Gwaltney3.Agile Product Management with Scrum, Schwaber4.Don’t make me think, Krug5.The Mythical Man Month, Brooks6.Information Architecture for the WWW, Morville & Rosenfeld
    22. 22. We are hiring!• Mobile Product Manager• Senior Test Analyst• Developers Cathy Ma cathy_ma@ipcmedia.com @cathyma Social Media Product Manager, IPC Media
    23. 23. Image creditsIllustrative images licensed as creative commons by attribution only from Flickr:• Say No http://www.flickr.com/photos/pezz/447411079

    ×