Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Product camp

2,974 views

Published on

My key learning as the social media product manager at IPC Media, presented at London's Product Camp 2011.

Published in: Technology, Business
  • Be the first to comment

Product camp

  1. 1. 7 Things I wish I knew before becoming a Product Manager Cathy Ma @cathyma Social Media Product Manager, IPC Media
  2. 2. 1. Product Manager?
  3. 3. “to discover a product that is valuable,usable and feasible” Inspired, Marty Cagan http://www.bbctraining.com/documents/product_mgt_report.pdf
  4. 4. “Someone who translates businessproblems into solutions by shapingproducts” Mary‐Beth Christie Head of Product, Financial Times
  5. 5. “Someone who unambiguously thinksthat they are responsible for thesuccess or failure of the product.” Anthony Rose BBC
  6. 6. 2. Pick your product
  7. 7. 3. Know your audience
  8. 8. 4. Domain Expertise
  9. 9. IPC’s Single-Sign-On system
  10. 10. Referral change since Open Graph was launched
  11. 11. Referral change since Open Graph was launched 7 months prior 1. Google 2. Direct 3. Yahoo 4. Bing 5. Forums
  12. 12. Referral change since Open Graph was launched 7 months prior 7 months into 1. Google 1. Google 2. Direct 2. Direct 3. Yahoo 3. Yahoo 4. Bing 4. Facebook 5. Forums 5. Bing
  13. 13. Referral instances from Search and Facebook Top 4 search referrals* Facebook.com*google.com, google.co.uk, live.com & yahoo.com
  14. 14. Referral instances from Search and Facebook Top 4 search referrals* Facebook.com*google.com, google.co.uk, live.com & yahoo.com
  15. 15. Pages/Visits upon referral methods (April-Oct 2010)
  16. 16. Pages/Visits upon referral methods (April-Oct 2010) Search still drive higher page/visit than Facebook
  17. 17. 5. Being Agile
  18. 18. Test Confirmation!!!
  19. 19. 6. Good Stationery
  20. 20. 7. Do Say No
  21. 21. Good ‘teachers’1.Manage It! Rothman2.Ship It! Richardson/Gwaltney3.Agile Product Management with Scrum, Schwaber4.Don’t make me think, Krug5.The Mythical Man Month, Brooks6.Information Architecture for the WWW, Morville & Rosenfeld
  22. 22. We are hiring!• Mobile Product Manager• Senior Test Analyst• Developers Cathy Ma cathy_ma@ipcmedia.com @cathyma Social Media Product Manager, IPC Media
  23. 23. Image creditsIllustrative images licensed as creative commons by attribution only from Flickr:• Say No http://www.flickr.com/photos/pezz/447411079

×