IPC Media - Facebook Developers Garage


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Cathy's (Social Media Product Manager, IPC Media) presentation at the Facebook Developers Garage in London. The focus is how IPC leverage Facebook's social platform to grow its audience.

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  • There’s so much that a user can explore on a retailer page. However, what if you can influence friends and create more engagement on drugstore.com? You can do that with the activity feed. Users spend an enormous amount of time on FB – a lot of it because people continue to check out what’s going on in their news feed. Imagine I they can do that when they visit your site and discover new products from friends. Recommendations Add the AF on the front and on the rail of each product page. - Images/Names are important
  • When websites are more social, personalised and relevant, visitors are more likely to spend more time on them. We’re replacing connect buttons with ‘Like’ buttons which is the most important and powerful social plugin can be placed on any object (your web page, an image, an article) so that people can create connections to it and share it with their friends back on Facebook – giving you greater distribution across the web. Below is more information to help you get started with social plugins today. 
  • IPC Media - Facebook Developers Garage

    1. 1. Facebook Open Graph A Publisher’s Take Cathy Ma Social Media Product Manager [email_address]
    2. 2. <ul><li>About IPC Media </li></ul><ul><li>Our use of Facebook: </li></ul><ul><ul><li>Brand pages </li></ul></ul><ul><ul><li>Social PlugIns </li></ul></ul><ul><ul><li>Facebook Connect </li></ul></ul><ul><li>Opportunities and Challenges </li></ul>Agenda
    3. 3. Current ‘like’ roll-out in IPC - 20 brands +
    4. 4. Facebook followers: 272,294, MoM 9.25% increase Facebook ‘followers’ for IPC selected brands
    5. 7. Example Implementation on Nuts site
    6. 10. Activity Feed widget
    7. 11. Traffic Uplift Overview of the Facebook Effect
    8. 12. 7 months prior 7 months into Referral change since Open Graph was launched <ul><li>Google </li></ul><ul><li>Direct </li></ul><ul><li>Yahoo </li></ul><ul><li>Bing </li></ul><ul><li>Forums </li></ul><ul><li>Google </li></ul><ul><li>Direct </li></ul><ul><li>Yahoo </li></ul><ul><li>Facebook </li></ul><ul><li>Bing </li></ul>
    9. 13. Referral instances from Search and Facebook Top 4 search referrals* Facebook.com * google.com, google.co.uk, live.com & yahoo.com
    10. 14. Referral instances from Search and Facebook Top 4 search referrals* Facebook.com * google.com, google.co.uk, live.com & yahoo.com
    11. 15. Pages/Visits upon referral methods (April-Oct 2010) Search still drive higher page/visit than Facebook
    12. 16. Opportunities and Challenges
    13. 17. <ul><li>A suite of free Social PlugIns </li></ul><ul><ul><li>e.g. Like, Like box and live stream </li></ul></ul><ul><li>Facebook extending to the web </li></ul><ul><li>Anonymised analytics for publishers </li></ul><ul><li>Free to use </li></ul><ul><li>Access to user data via Facebook </li></ul><ul><li>= Traffic and Engagement? </li></ul>Opportunities
    14. 18. IPC’s Single-Sign-On system
    15. 21. <ul><li>Only take what you need </li></ul><ul><li>Editorial Resources </li></ul><ul><li>Building trust with users </li></ul><ul><ul><li>57% of users choose to register without Facebook Connect </li></ul></ul><ul><ul><li>‘ I don’t want to advertise what I’m doing on Facebook’ </li></ul></ul><ul><ul><li>‘ I don’t do a lot on Facebook’ </li></ul></ul><ul><li>Policies & Guidelines </li></ul><ul><li>Ownership of data & Analytics </li></ul>Challenges
    16. 23. Questions / Comments? Cathy Ma @cathyma [email_address] http://www.linkedin.com/in/cathyma