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Mobile Advertisement Introduction

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Mobile Advertisement Introduction

  1. 1. Benson Peng
  2. 2.
  3. 3. • •
  4. 4. • • •
  5. 5. • • • •
  6. 6. • • • • •
  7. 7. • • • • • •
  8. 8. •• (iOS, Android,BlackBerry, etc)• SDK
  9. 9. ••••
  10. 10. • AdMob 7.5 Google
  11. 11. • AdMob 7.5 Google
  12. 12. • AdMob 7.5 Google• AdMob 20
  13. 13. • AdMob 7.5 Google• AdMob 20
  14. 14. • AdMob 7.5 Google• AdMob 20• 2010 iAd
  15. 15. • CPM(Cost Per Mills)
  16. 16. • CPM(Cost Per Mills)
  17. 17. • CPM(Cost Per Mills)• CPC(Cost Per Click)
  18. 18. • CPM(Cost Per Mills)• CPC(Cost Per Click)
  19. 19. • CPM(Cost Per Mills)• CPC(Cost Per Click)•
  20. 20. AdMob
  21. 21. AdMob•
  22. 22. AdMob••
  23. 23. AdMob••• AdMob SDK
  24. 24. AdMob••• AdMob SDK• SDK
  25. 25. AdMob••• AdMob SDK• SDK• Google
  26. 26. AdMob
  27. 27. AdMob• House Ad
  28. 28. AdMob• House Ad• Download Exchange
  29. 29. AdMob• House Ad• Download Exchange• Google Ad Sense
  30. 30. AdMob• House Ad• Download Exchange• Google Ad Sense•
  31. 31. iAd
  32. 32. iAd• CPM CPC
  33. 33. iAd• CPM CPC•
  34. 34. iAd• CPM CPC••
  35. 35. iAd• CPM CPC••• iPhone
  36. 36. iAd• CPM CPC••• iPhone•
  37. 37.
  38. 38. •• AdMob
  39. 39. •• AdMob• iPhone iAd AdMob
  40. 40. •• AdMob• iPhone iAd AdMob•
  41. 41. Q &A

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