Awl corporate presentation july 2007


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Awl corporate presentation july 2007

  1. 1. ASIA WEEKLY MAGAZINE A world of information!
  2. 2. Asia Weekly Magazine (AWM) -Introduction <ul><li>Weekly English language magazine </li></ul><ul><li>Presidential brief about Asia </li></ul><ul><ul><li>Asia editorials/articles from around the world </li></ul></ul><ul><li>Low cost </li></ul><ul><li>Started in January 2007 </li></ul><ul><li>12,000 copies distributed pan Asia today </li></ul>
  3. 3. The Management Team <ul><li>Jasper Becker, Publisher and CEO </li></ul><ul><ul><li>BBC, The Independent, Associated Press, SCMP </li></ul></ul><ul><ul><li>Globally distributed author </li></ul></ul><ul><li>Erin Conway Smith, Editor </li></ul><ul><ul><li>Globe and Mail (Canada), Beijing Review (China) </li></ul></ul><ul><li>Lana Wu, Marketing Director </li></ul><ul><ul><li>Newspapers/monthly magazines published in Taiwan and China  </li></ul></ul><ul><li>Patricia Tam, Circulation manager </li></ul><ul><ul><li>Business Week (raised Asia edition from 0 to 60,000 in 6 years) </li></ul></ul>
  4. 4. Market Background <ul><li>Asian advertising market growing sharply </li></ul><ul><li>English language viewed as job enhancer </li></ul><ul><li>Asia’s growing political and economic might interests the whole world </li></ul><ul><li>Vacuum in market left by cost inefficient Far Eastern Economic Review and Asia Week </li></ul><ul><li>AWM is modeled on the hugely successful UK/US magazine “The Week” </li></ul><ul><ul><li>No pan-Asian, cross content magazine exist in Asia today </li></ul></ul>
  5. 5. Asia Weekly Magazine – The Product <ul><li>Weekly magazine – 52 editions </li></ul><ul><li>50 pages – 12 full advertising pages </li></ul><ul><li>AWM is a magazine registered in Hong Kong under the Newspaper Ordinances Act with valid ISSN and ISBN number </li></ul><ul><li>AWM has outsourced printing, sales and distribution </li></ul><ul><ul><li>Twin Age/Hong Kong Post; printing and distribution </li></ul></ul><ul><ul><li>World Marketing Group; subscription services and Asia distribution </li></ul></ul><ul><ul><li>The Foreign Press Group; newsstand sales in Asia </li></ul></ul>
  6. 6. Revenue Model – Advertising and Subscription <ul><li>Advertising sales channels </li></ul><ul><ul><li>Direct sales from AWM </li></ul></ul><ul><ul><li>Commissioned sales with revenue share </li></ul></ul><ul><li>Advertising Revenue </li></ul><ul><ul><li>12 pages each edition at US$ 6,000 per page = US$ 72,000 per edition </li></ul></ul><ul><ul><li>52 editions at US$ 72,000 = US$ 3,744,000 annual advertising revenue </li></ul></ul><ul><li>Subscription sales channel </li></ul><ul><ul><li>AWM website and magazine mail order subscription </li></ul></ul><ul><ul><li>Commissioned subscription sales </li></ul></ul><ul><li>Subscription Revenue </li></ul><ul><ul><li>US$ 150 annual subscription fee </li></ul></ul><ul><ul><li>Twelve month subscribers estimate 5,000 = US$ 750,000 Subscriber Revenue </li></ul></ul>
  7. 7. Distribution and Territories <ul><li>Distribution per week 2007 2008 2009 </li></ul><ul><li>Free distribution to airlines and hotels 10,000 20,000 30,000 </li></ul><ul><li>News stand sales 1,000 2,500 3,500 </li></ul><ul><li>Subscriptions 5,000 12,000 25,000 </li></ul><ul><li>Total Distribution 16,000 34,500 58,500 </li></ul><ul><li>Territories </li></ul><ul><li>2007: China, Hong Kong, Taiwan and India </li></ul><ul><li>2008: South Korea, Japan, Thailand and Philippines </li></ul><ul><li>2009: Indonesia, Singapore, Malaysia, Vietnam and Cambodia </li></ul>
  8. 8. Printing and Distribution Cost <ul><li>Printing Cost </li></ul><ul><ul><li>Initial draw of a round 20,000 copies/week </li></ul></ul><ul><ul><li>HK$ 3.20 = US$ 0.40/copy </li></ul></ul><ul><li>Packaging costs are an extra 0.20 cents per copy </li></ul><ul><ul><li>Applicable to subscription sales </li></ul></ul><ul><li>Postage </li></ul><ul><ul><li>Postage to China:  US$ 0.30 cents     </li></ul></ul><ul><ul><li>Postage to Asia:       US$ 0.50 cents </li></ul></ul><ul><ul><li>Postage to US and Europe: US$ 1.00 per copy </li></ul></ul>
  9. 9. Financial Forecast
  10. 10. Investment Summary <ul><li>Proposed fundraising </li></ul><ul><ul><li>AWM is looking to raise US$ 500,000 from institutional and private investors </li></ul></ul><ul><ul><li>Company value is estimated at US$ 1,500,000 </li></ul></ul><ul><ul><li>Offering 25% of company to investors </li></ul></ul><ul><li>Proposed post fundraising shareholding </li></ul><ul><ul><li>Jasper Becker 81.0% </li></ul></ul><ul><ul><li>Origo 10.0% </li></ul></ul><ul><ul><li>Seed investors 9.0% </li></ul></ul><ul><ul><li>Total 100% </li></ul></ul><ul><li>Use of proceeds </li></ul><ul><ul><li>Salary 20% </li></ul></ul><ul><ul><li>Printing 20% </li></ul></ul><ul><ul><li>Distribution 20% </li></ul></ul><ul><ul><li>Working Capital 20% </li></ul></ul><ul><ul><li>Sales/Marketing 20% </li></ul></ul><ul><ul><li>Total 100% </li></ul></ul>