1. A Presentation on Online
Shopping in India
Prepared By:
Manu Thakor
Nayan Goswami
Nilesh Vaghela
Navin Parmar
Batch 2011-13

2. What is Online Shopping?
Online shopping or online retailing is a form of
electronic commerce whereby consumers directly
buy goods or services from a seller over the
internet without an intermediary service.

3. Introduction of online shopping
 Online shopping are Business to Consumer(B2C)
business of selling.
 First online system started by Germen company
Intershop introduce in 1994 and in 1995 Amazon
launched its online shopping site.
 Online shopper commonly use credit card to make
payments but some of them use mobile billing, Cash
on Delivery, Cheque, Debit Card, Postal Money order
etc.
 The largest online Retailing corporations are EBay
& Amazon.com both of which are US-based.

4. Cont……
 There are 875 million consumers worldwide, who
have shopped on the web.
 85% internet users have shop online.
 Most of e-shoppers hail from South Korea with first
numbers and German, UK, Japanese consumers
comes second in online shopping in the world
 Egypt consumers are lowest adopter of online
shopping(67% Egypt online population never
purchase online)
 In India 29% internet users shops online

5. Growth of Online Shopping
 There are over 70000 new websites put on the
internet every hour and internet traffic doubling
every three months so thousands of online shopping
sites on internet.
 60% of all Indian internet users visited a Online
Ecommerce site in November 2011, with the number
of online shoppers increasing 18 percent in the past
year.

6. Online Shopping in India
 The E-commerce market in India was estimated to
be Rs. 19,688 crore in 2009 and is expected to grow
to Rs. 37,000 crore this year.
 Half the Indian consumers (50%) use social media
sites to help them make online purchase decisions.
 Online reviews and opinions are most important for
Indians when buying Consumer Electronics (57%),
Software (50%), and a Car (47%).
 More than four in ten Indians are more likely to
share negative product or service experience in
online shopping.

7. Cont…..
• Top online retails sites by unique visitors
Total Unique Visitors (000) % Reach
Total Internet : Total Audience 46,390 100.0%
Retail 27,171 58.6%
Amazon Sites 6,805 14.7%
Apple.com Worldwide Sites 3,426 7.4%
Samsung Group 2,759 5.9%
Flipkart.com 2,675 5.8%
Homeshop18.com 2,286 4.9%
Naaptol.com 2,145 4.6%
Bookmyshow.com 2,125 4.6%
Myntra.com 2,110 4.5%
Priceindia.in 2,047 4.4%
Alibaba.com Corporation 1,973 4.3%
Source: comScore Media Metrix

8. Cont……
 Top Online shopping sites in India:
 Amazon.com
 Ebay.com
 Flipcart.com
 Yebhi.com
 Snapdeal
 Home shop18.com
 Myntra.com
 Dell.co.in
 Pantaloons
 Mybaby cart.com
 Yatra.com
 Flykingfisher.com
 Rediff.com
 Bigflix.com
 Ezone.com

9. Conclusion
 In India Online Shopping growing day by day but
public much not interested due to security reason.
 In Online shopping people can not try or test before
purchase any visible product.
 In India online Shopping sites focus on particular
target market.
 Online shopping direct customer relationship easily
happen.
 In India most people prefer traditional shopper
compare to online shopping.

10. THANK YOU