Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Monopoly - Gamification in customer engagement - Manu Melwin Joy

213 views

Published on

McDonald’s succeeded in increasing their product sales by using gamification concepts derived from the classic game of Monopoly. This promotion dates back to 1987. And it takes place entirely offline. When you buy certain products from McDonald’s, you will receive tickets.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Monopoly - Gamification in customer engagement - Manu Melwin Joy

  1. 1. Monopoly Gamification in Customer Engagement
  2. 2. Prepared By Manu Melwin Joy Assistant Professor SCMS School of Technology and Management Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
  3. 3. McDonald’s Monopoly • McDonald’s succeeded in increasing their product sales by using gamification concepts derived from the classic game of Monopoly.
  4. 4. McDonald’s Monopoly • This promotion dates back to 1987. And it takes place entirely offline. When you buy certain products from McDonald’s, you will receive tickets.
  5. 5. McDonald’s Monopoly • Each ticket represents a space on the monopoly game board. The goal is to collect all the pieces of the same color to be eligible for a prize.
  6. 6. McDonald’s Monopoly • One loyal customer made a You Tube video about this game and explains: • “Every October I go through the McDonald’s drive through just because of this silly game. They got me!”
  7. 7. McDonald’s Monopoly • The alliance between brands seems to work well: In 2010, McDonald’s increased its sales by 5.6% in USA through this program, with many people engaged in impulse buying just to get tickets.

×