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Characteristics of strategy
Strategic Management
Prepared By
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public...
Characteristics of strategy
• The decision is concerned
with or effects the long
term direction of an
organization.
• Stra...
Characteristics of strategy
• Decision is likely to be
concerned about the
scope of an organization’s
activities.
• Decisi...
Characteristics of strategy
• Decisions have major
financial or other
resource implications.
• Decision will have a major
...
Characteristics of strategy
• Strategic decisions are
likely to affect operations
decisions.
• Decisions entail significan...
Definition of strategy
• According to Norman
(1993), “Strategy is the art
of creating value”.
Definition of strategy
• According to Porter
(1996), “Strategy is about
being different. It means
deliberately choosing a
...
Characteristics of strategy -  strategic management - Manu Melwin Joy
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Characteristics of strategy - strategic management - Manu Melwin Joy

The decision is concerned with or effects the long term direction of an organization.
Strategic decisions are normally about trying to achieve some advantage for the organization.
Decision is likely to be concerned about the scope of an organization’s activities.
Decisions can be seen as matching of the activities of an organization to the environment in which it operates.

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Characteristics of strategy - strategic management - Manu Melwin Joy

  1. 1. Characteristics of strategy Strategic Management
  2. 2. Prepared By Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations. Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com
  3. 3. Characteristics of strategy • The decision is concerned with or effects the long term direction of an organization. • Strategic decisions are normally about trying to achieve some advantage for the organization.
  4. 4. Characteristics of strategy • Decision is likely to be concerned about the scope of an organization’s activities. • Decisions can be seen as matching of the activities of an organization to the environment in which it operates.
  5. 5. Characteristics of strategy • Decisions have major financial or other resource implications. • Decision will have a major impact outside the organization.
  6. 6. Characteristics of strategy • Strategic decisions are likely to affect operations decisions. • Decisions entail significant risks to the business.
  7. 7. Definition of strategy • According to Norman (1993), “Strategy is the art of creating value”.
  8. 8. Definition of strategy • According to Porter (1996), “Strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value”.

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