RURALMEDIA (english version)


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RURALMEDIA (english version)

  1. 1. A picture is worth a thousand wordsRURALMEDIA:A commitment to sharingthe Ministries’ film and media archives II MEETING OF EXPERTS IN COMMUNICATION ON COMMON AGRICULTURAL POLICY (Paris, 28-29 February 2012) Elaborado por MÉRCODES para la MEDIATECA
  2. 2. ABOUT US The bodies responsible for managing the documentary, photographic and cinematographic resources (film and media archives) in the Ministries of Agriculture of France, Holland and Spain started a fruitful exchange of experiences in 2009.
  3. 3. TASK To disseminate and transfer the experiences and materials derived from the shared work of recovering and enhancing the multimedia material on the rural environment.
  4. 4. Strong European vocation ofOPPORTUNITIES RURALMEDIA , in a context of cooperation and exchange of contributions and materials. It aims to create an open contact reference to channel the participation of an increasing number of stakeholders. It strengths the interest and participation of potential new partners in the network’s activities.
  5. 5. To restore and add value to the audiovisual heritage (film, photograph and audio) on rural development To incorporate the audiovisual heritage to the work of the scientific and education community as a teaching and revitalizing toolOBJECTIVES To support, promote and produce new audiovisual material that can contribute to spread knowledge and reflection on EU Agricultural Policy Origin of the debate and reflection on common and different elements of audiovisual productions of Member States To promote among European citizens the development and importance of agriculture and agricultural policies for the cohesion and integration of the European Union. To capitalize, transfer and manage knowledge on rural development and agricultural policies. To foster the incorporation of new European areas to the process of adding value to audiovisual heritage. To make European and National Institutions aware of the importance of making use and adding value to audiovisual heritage in the fields of promotion, research and education on agricultural policies.. To facilitate the exchange of experiences and methods of intervention in the field of rural development.
  6. 6. Website Campaigns of communication and promotion of activities.ACTIVITIES Training activities. Coordination and organization of activities such as seminars, conferences, workshops, research and studies on the main problems related to rural development and agricultural policies Publication of original and recovered materials from public collections, both in written and audiovisual form, for educational and diffusion purposes. Promotion of exchange of experiences and joint activities with similar entities
  7. 7. Website featuresDesigned as a 2.0 platformOpen to registered users (eModeration)Full movies available (no time restrictions)Multi-language menusNews section, including attached filesInternal searcherDynamic tag cloud navigation (glossary of terms)Integration with social networks. Direct links to: Facebook, Twitter,,Integration with the main aggregators: Google, Technorati, Yahoo,…Content syndication RSSPublicity banners available
  8. 8. THANK YOU!JUAN MANUEL GARCÍA BARTOLOMÉ Head of Information and Mediatheque Area National Focal Point of the Aarhus Convention Ministry of the Agriculture, Food and Environment Paseo de Infanta Isabel, nº 1 28071-Madrid. Tel: 913475534 - 913475607 Fax: 913475722e-mails: /