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Il valore delle storie nei processi di design centrati sull'utente

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Le storie sono il mezzo attraverso le qual, da sempre, condividiamo informazioni, forgiamo scenari, risolviamo problemi.
Fare user research e ascoltare le storie delle persone, diventa perciò sempre più fondamentale per comprendere contesti, situazioni, problemi che possono essere tradotti in soluzioni di design. Le storie sono uno strumento molto potente nei processi di design centrati sull’utente poiché riescono a connettere i bisogni ai processi stess

Published in: Design
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Il valore delle storie nei processi di design centrati sull'utente

  1. 1. Il valore delle storie nei processi di design centrati sull’utente Bologna, 27 aprile 2015 Manuele Forcucci User Experience Designer
  2. 2. Manuele Forcucci User Experience Designer Cosa faccio: UX Design e architettura dell’informazione Dove: Freelance (Pescara, Modena, Bologna, Roma), NiEW Design (Modena) Progetti per: Zanichelli Editore, Banca di Credito Popolare, Regione Emilia-Romagna, Bip Mobile (H3G), SEAT Pagine Gialle. @autobahn36 @autobahn36
  3. 3. @autobahn36 Siamo fatti di storie
  4. 4. Muriel Rukeyser “The Universe is made of stories, not of atoms”. @autobahn36
  5. 5. Kurt Vonnegut The Shape of Stories @autobahn36
  6. 6. @autobahn36 Spettro Elettromagnetico Wikipedia
  7. 7. Jonathan Gottschall @autobahn36 “We are, as a species, addicted to stories. Even when the body goes to sleep, the mind stays up all night, telling itself stories”.
  8. 8. Wanda Gàg Illustrazione di Hansel & Gretel @autobahn36
  9. 9. Stanford prison experiment 1971 @autobahn36
  10. 10. @autobahn36
  11. 11. Keith Oatley “Le storie sono come simulatori di volo per la vita sociale umana”. @autobahn36
  12. 12. @autobahn36
  13. 13. Storia = Personaggio + Problema + Tentativo di superamento @autobahn36
  14. 14. Ascoltare le storie.
  15. 15. Nanni Moretti Caro Diario 1993 @autobahn36
  16. 16. Don Norman The Design of Everyday Things/ Emotional Design @autobahn36
  17. 17. Henry Dreyfuss “When the point of contact between the product and the people becomes a point of friction, then the industrial designer has failed”. @autobahn36
  18. 18. Henry Dreyfuss Designing For People 1952 @autobahn36
  19. 19. Osservare le storie
  20. 20. Mario Monicelli @autobahn36 “La commedia all’italiana è finita quando i registi hanno smesso di prendere l’autobus”.
  21. 21. @autobahn36
  22. 22. @autobahn36 Indi Young Practical Empathy Rosenfeld Media, 2015
  23. 23. @autobahn36 Peter Smart 50 problems in 50 days
  24. 24. @autobahn36 Indi Young Practical Empathy Rosenfeld Media, 2015
  25. 25. @autobahn36
  26. 26. UX & Storytelling
  27. 27. UX Process Ricerca Analisi Design Valutazione Le storie caratterizzano tutto il processo di design @autobahn36
  28. 28. UX Process • User research • Ricerca Contestuale • Indagine etnografica • Card sorting • Cluster Analysis • Content Analysis • Scenarios & Personas • Wireframes • Prototipi • Test di usabilità @autobahn36Le storie caratterizzano tutto il processo di design
  29. 29. UX Process Ascoltare ed osservare le storie Trovare i pattern nelle storie Creare idee che rappresentino le storie Verificare che il design racconti le storie nella giusta maniera @autobahn36Le storie caratterizzano tutto il processo di design
  30. 30. Process Ascoltare ed osservare le storie Trovare i pattern nelle storie Creare idee che rappresentino le storie Sì! È stata raccontata la giusta storia alla giusta persona nella giusta maniera? @autobahn36Le storie caratterizzano tutto il processo di design
  31. 31. Process Ascoltare ed osservare le storie Trovare i pattern nelle storie Creare idee che rappresentino le storie È stata raccontata la giusta storia alla giusta persona nella giusta maniera? Sì! @autobahn36Le storie caratterizzano tutto il processo di design
  32. 32. Process Ascoltare ed osservare le storie Trovare i pattern nelle storie Creare idee che rappresentino le storie No L È stata raccontata la giusta storia alla giusta persona nella giusta maniera? @autobahn36Le storie caratterizzano tutto il processo di design
  33. 33. Process Ascoltare ed osservare le storie Trovare i pattern nelle storie Creare idee che rappresentino le storie È stata raccontata la giusta storia alla giusta persona nella giusta maniera? No L @autobahn36Le storie caratterizzano tutto il processo di design
  34. 34. Adaptive Path “The Adaptive Path guide to Experience Mapping” @autobahn36
  35. 35. Adaptive Path “The Adaptive Path guide to Experience Mapping” @autobahn36
  36. 36. La empathy map ci aiuta a dare un senso @autobahn36
  37. 37. Adaptive Path “The Adaptive Path guide to Experience Mapping” @autobahn36
  38. 38. Lo storyboarding aiuta a definire gli scenari @autobahn36
  39. 39. @autobahn36
  40. 40. Adaptive Path Rail Europe Experience Map @autobahn36
  41. 41. Cosa ricaviamo dalle storie? Problemi Comportament i Situazioni @autobahn36
  42. 42. Umanizzare i dati @autobahn36
  43. 43. Le personas @autobahn36
  44. 44. Le personas Contesto Conflitto Conflitto Risoluzione Personaggio Contesto @autobahn36
  45. 45. Alan Cooper @autobahn36 “The problem is that while logic is a powerful and effective programming tool, it is a pathetically weak and inappropriate interaction design tool.”.
  46. 46. Workshop
  47. 47. Tools: Empathy Map @autobahn36
  48. 48. Tools: Personas template @autobahn36
  49. 49. Storia Storia Storia b   Workflow @autobahn36
  50. 50. Storia Storia Storia 1. Ascoltate le vostre storie Dividetevi in gruppi. A ciascun gruppo verrà assegnato un contesto di utilizzo di un servizio o prodotto. Due minuti a testa per raccontare una storia legata al contesto specifico. Può riguardare voi stessi, un conoscente, un partente, l’importante è che sia vera. Ricordate che una buona storia deve avere almeno: • Luoghi e tempi • Personaggi • Eventi ma anche: • Emozioni • Interazioni • Motivazioni @autobahn36
  51. 51. 2. Utilizzate la empathy map Nel mentre che il vostro compagno/a di gruppo racconta la propria storia, segnate singolarmente su un post-it, gli elementi della storia che hanno a che fare con la sfera: • emotiva (Think & Feel) • sensoriale (Hear/See) • comunicativa (Say & Do) e gli elementi che costituiscono punti di frizione (pain) e di soddisfazione (gain) per chi racconta la storia. b   @autobahn36
  52. 52. 3. Date vita alle personas Una volta concluso il giro, avrete raccolto alcuni dati che possono essere utilizzati per dare vita ad un personaggio, fittizio ma con bisogni ed esperienze reali. @autobahn36
  53. 53. Se qualcosa vi blocca, andate avanti! @autobahn36
  54. 54. Storytelling & listening Clustering & Analyisis Personas & Pitch 20.30 20.50 21.10 22.00 Let’s work(shop)! GO! @autobahn36
  55. 55. Takeaways
  56. 56. 1 Le storie creano connessioni @autobahn36
  57. 57. 2 Le storie creano ponti tra culture e contesti @autobahn36
  58. 58. 3 Le storie ci aiutano ad esplorare la complessità @autobahn36
  59. 59. 4 Le storie facilitano la comunicazione @autobahn36
  60. 60. Inspiration provided by: @autobahn36
  61. 61. Thank you! Domande? Manuele Forcucci User Experience Designer

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