Social Media ViewTrip Mobileconnecting the passenger
Social Media Strategy Let travellers connect to share and source information that will enhance their journey experience. Provide them with easy, intuitive methods of connection to their chosen network(s) facebook, Linkedin, twitter, email groups, +…. Provide them with the ability to connect with their immediate (temporary) contextual network. Who’s travelling today, via this airport/carrier to destination
Traveller social network access Traveller is offered the option to set up their chosen social networks.
Selection Traveller selects their preferred social network(s). Model is extensible to include other networks to connect or check-in
Set preferences User sets preferences for each network based on automatic sharing of summary info or by itinerary.
Login credentials – e.g. facebook One time log in by the traveller for the app to post to the network. Each network has their own login requirements.
Posting my itinerary Summary level itinerary information; • new itinerary • changes • departing/arrived/ returned Posted by [brand]
Post a question Traveller can ask ad-hoc questions and get a response from their friends.
Posting on facebook User generated request for info
Response mechanism Traveller alert when a response is received from friends.
facebook answers friend response displayed in the app keyword identifier offers alternate relevant suggestions e.g. restaurant, hotel listing, taxi…
Contextual network Let the traveller know more about the community around them Let them choose to connect if they wish to similar travellers We know; Who is travelling Where they are travelling to Where they are travelling from Which carrier they are using Which social networks they share
Itinerary based geo-located communities User generated info; “best coffee at the airport” security queue times Connect with travelers User can crowd source information from travelers who are having a similar experience.