Retail Business Intelligence - The usability perspective
The Usability Perspective
How good is it if only 5 – 15% of decision makers really get to use your BI system? <ul><li>In toolkit based environments, Business/IT analysts operate the system and 'serve' information. </li></ul><ul><li>Requirement gathering, development, testing, customization and end presentation is their responsibility. </li></ul><ul><li>Here we have the classic business-IT disconnect in delivery and usage - communication and interaction issues, delays in getting the right information. </li></ul><ul><li>As a result, business loses the motivation to optimize BI and to capitalize on its true potential. </li></ul>
<ul><li>Applications like ARC, built with the retail context, take everyday decision making scenarios into account. Availability of the right analytical applications increases the self-service quotient. </li></ul><ul><li>Higher usage brings transformational benefits for retailers. </li></ul><ul><li>Here's customer-speak. “ARC has helped create a performance-driven culture; since ARC, everyone spends less time gathering/managing/processing data and instead use the time on value adding activities to improve business results; with greater confidence on taking action on the data ARC provides, quality circles have emerged within teams, to capitalize on opportunities we never saw before.” </li></ul>When 60-90% can use BI, it becomes more accessible, more effective.
<ul><li>Awareness increases as the organisation starts understanding and leveraging the potential of BI. </li></ul><ul><li>Agility increases as people start making information driven decisions and respond faster to market opportunities. </li></ul><ul><li>Results improve as a better understanding of the reasons behind decisions help people take more informed, timely calls. </li></ul><ul><li>Performance improves as the BI capability becomes culture and reflects the decision makers growing analytic maturity. </li></ul><ul><li>Innovations happen as people spend more time thinking about improving business, finding newer and better ways to conduct business, make decisions that count. </li></ul>BI becomes game-changing, when everyone's onto it.
However, if you decide to stick to a toolkit-based environment....