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RFM analysis for customer segmentation and loyalty marketing

RFM analysis is a customer segmentation model for improved customer loyalty and loyalty marketing. Simple and easy to use, RFM analysis is becoming a popular customer segmentation tool for retailers.

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  • Carlos_de_chan

    Jan. 27, 2015
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    May. 27, 2020

RFM analysis is a customer segmentation model for improved customer loyalty and loyalty marketing. Simple and easy to use, RFM analysis is becoming a popular customer segmentation tool for retailers.

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