PRESENTED BYMANSHI MAKATIDIVYA KADAMGANESH SHARMA BY PROF : sHUBHAM
Hi, friends I am Ronald’sGuess !!!!!! Why I am here in ICMHRD YES, I am here to tell you about my story. Story of McDonalds But Friends,These are my three friends who help me to tell you my storyLet me introduce them
Let me introduce to my friends, They are from Dual A Hi, this Is Me Hi!!!! I am Chirag Hi, I am Chintan And, I am Chandni
So, Let’s go, Listen My story, Agenda of My story is AGENDA
McDonalds also provided hostesses who would keep on circulating in the lobby by providing.― Napkins― Soufflé cups― Helping children― Tissue papers― Assistance required
"McDonalds vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."
COMPANY DESCRIPTION Established in California during 1940s by two brothers, named Richard and Maurice McDonald. The brothers used assembly line procedures in their kitchen for mass production. Prices were kept low. Speed, service and cleanliness became the critical success factors of the business. By mid-1950s, the restaurants revenues had reached $350,000. The brothers’ success, in 1955, Entrepreneur Ray Kroc bought the right to franchise the McDonald’s System, and Renamed the McDonalds Corporation in 1960. contd …….
Kroc focused his marketing effort on the family meal and children, spending heavily on television advertising which promoted the smiling clown face of its child-friendly brand mascot, Ronald McDonald. Today, the McDonald’s franchise exceeds 30,000 restaurants globally and serves over 50 million people in more than 121 countries each day.
McDonald’s History INDIA • Entered in India 1996 • McDonalds India is a 50 – 50 JV partnership between MCDONALD’S CORPORATION (U.S.A) and two Indian businessman Amit Jatia and Vikram Bakshi • Localization: DON’T OFFER ANY BEEF OR PORK ITEM IN INDIA IN PRODUCT LIKE MCVEGGIE, PIZZA MCPUFF ETC.THEY USE SPICES FAVOURED BY INDIANS SOFT SERVES AND MCSHAKES ARE EGGLESS • Actively Involver in many social activities like CHILD EDUCATION, PULSE Policies etc.
History in India• 1996 …The first McDonald’s restaurant opened on Oct. 13, at Basant Lok, Vasant Vihar, New Delhi. It was also the first restaurant in the world not serving beef on its menu• 1997…the first Drive –Thru restaurant at Noida• 1999…the first Mall location restaurant at Ansal Plaza – New Delhi• 2000…the first highway restaurant at Mathura• 2001…the first thematic restaurant at Connaught Place• 2002…the first restaurant in a food court at 3C’s, Lajpat Nagar and the first restaurant at the Delhi Metro Station at Inter State Bus Terminus
mc -Strategies International Growth Forward Integration -Distribution through Franchisees Backward Integration -Local Sourcing, Cold Chain, Suppliers Market penetration & Development - McDelivery New Product Development - Aloo Tikki, Salad
Our Products Veg- Menu BeveragesNon- Veg Menu Frozen Desserts Add ons Check our Meals Next
BeveragesCold CoffeeIce TeaSoft DrinksMc ShakesHot Serves Menu
Hot Serves Cappucino, Café Mocha, Plain Tea, Cardamom Tea, Hot Chocolate Nutrition at glance Pr Ca Ca Fa Se ot lori rb. t rvi ein es in in ng in Pr in g g Ca Fa Type siz g ot kC ms ms rb t (Quantity) e ms ein al / / / % % in / % se se se g se rv rv rv ms rv e e e e 15 3Cappucino 4 4 2 50 3 1 0 15Café Mocha 4 4 2 47 3 3 1 0 15Plain Tea 2 8 1 46 1 5 0 0 15Cardamom Tea 2 8 1 47 1 5 0 0 15Hot Chocolate 0 4 Menu 17 1 90 3 11 0
McShakes McShakes™ Nutrition at glance Pr Ca Ca Fa Se ot lori rb. t rvi ein es in in ng in Pr in g g Ca Fa Type siz g ot kC ms ms rb t (Quantity) e ms ein al / / / % % in / % se se se g se rv rv rv ms rv e e e e 27 29 5 8 7 52 7 3 19 3Chocolate 40 43 10 75 10 3 19 3(S/M/L) 0 3 13 94 13 3 19 3 50 54 0 1 27 27 5 0 7 46 7 2 17 2Strawberry 40 39 10 67 10 2 17 2(S/M/L) 0 3 12 84 12 2 17 2 50 49 0 1 Menu
Coca-Cola Nutrition at glance Pr C C Se ot al Fa ar rvi ei ori t b. ng n es Pr in in C siz in in ot g Fa Type g ar e g kC ei m t (Quantity) m b in m al n s/ % s/ % g s/ / % se se m se se rv rv s rv rv e e e e 30 12 0 6 0 0 32 0 11 0Coca Cola 40 12 0 0 42 0 11 0(S/M/L) 0 8 0 0 53 0 11 0 50 21 0 0 30 15 0 6 0 39 0 0 13 0Fanta 40 20 0 52 0 0 13 0(S/M/L) 0 8 0 65 0 0 13 0 50 26 0 0 30 14 0 4 0 36 0 0 12 0Sprite 40 19 0 48 0 0 12 0(S/M/L) 0 2 0 60 0 0 12 0 50 24 0 0 Menu
Frozen DessertsSoft Serve ConeMc SwirlSoft ServeFlavor BurstFloats Menu
Soft Serves Nutrition at glance Calorie Servin Protein Carb. Fat s Protein Fat Type g size in gms in gms in gms Carb% in kCal % % in gms / serve / serve / serve / serveSoft Serve with Hot Fudge (Small) 86 3 25 3 140 4 29 4Soft Serve with Hot Fudge (Medium) 143 6 43 5 241 4 30 4Soft Serve with Strawberry (Small) 86 3 23 3 126 3 26 3Soft Serve with Strawberry (Medium) 143 4 39 4 208 3 27 3 Menu
PlaceMcDonalds opened its doors in India in October 1996. Ever since then, ourfamily restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodora, Ludhiana,Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have proceeded todemonstrate.
Mcdonald’s outlets• The ambience and the environment is same at all the outlets of McDonalds.
Pepole • Each outlet is headed by a Restaurant Manager . He is responsible for the daily operation and customer interaction. • Delivery Crew Member carries basic operation of a restaurant. Ensures customer satisfaction at the restaurants. • In order to motivate there employees they give them stars as per their performance.
Activities Interests Opinions Demographics Student, Sports, Influence by peer Age: 16 – 24 years Working, Entertainment, pressure, Energetic old. Marital status: “Fast Adventurous, Fashion,Music, Impulse buying Single; Heavy users1 Energetic. Recreation. Food” Student, Entertainment, Ambitious, Future Age: 20 – 35 yrs old. Working/self- Fashion, business and social Marital status: Single made Music, issues, Politics. and married. Light2 Ambience businessman; Recreation, to medium users. Working in Socialization projects
Activities Interests Opinions Demographics Student, Working, Sports, Energetic Impulse Age: 16 – 25 yrs Hanging out, Entertainment, buying, Influence old. Marital Status Adventurous. Fashion, by peer pressure. status: Single:3 Symbol Music, Light to medium Recreation. users. Working women/ men, Home, Planned Age: 25 – 45 yrs Housewives, Recreation, purchasing, old; Marital Shopping, Club Fashion, Authoritarian, status: Newly4 Hygiene memberships Shopping. Strong view, married, Full Politics, Future nest, Light users. business & Social issues.
According to BCG Matrix McDonald’s is a star. The reason for this is its high market growth and high market share in all over market world. On the other hand KFC and Pizza Hut are the cash cows because of their low growth rate and high market share. During past some years KFC and Pizza Hut have lost their market growth because of the fact that they lost their standard war to their competitor i-e Mcdonald’s
Another direct competitor of McDonald’s is Subway. According to BCG Matrix it is a dog. Some of the reasons that are responsible for its low market share and low market growth are the less expansion strategies being followed by the company. Secondly they are not focusing at all on all the major cities, rather they are only focused on the target segments of the places in India.
McDonald’s SWOT Analysis Brand Equity…world-wide International expansion 42% of US fast-food hamburger Only serving 1% of the world’sbusiness population Consistency of food Growing dining-out market Successful items: Fries, HappyMeal, Aloo tikki, Egg McMuffin,Promotions Overseas market Balance sheet position Declining market share Mature/overstored industry Weak product development Strength of competition Quality and taste of products More health-conscious consumers Fluctuation of foreign exchange rates; Economies Next
Income Trends Returns20.0% 17.7%18.0%16.0% 14.7% 16.6% 14.7% 14.4%14.0% 13.0% 14.6% 12.3%12.0% 10.2%10.0% 9.1%8.0% 6.7%6.0% 4.5%4.0%2.0%0.0% 1994 1995 1996 1997 Revenue Net Income Profit margin SWOT
Supply ChainOur growth plan for the next three years is more a function of getting our logisticsand cold chain right rather than going to far off places.“- Amit Jetia, managing director, McDonalds India, Mumbai Joint Venture, Supply Chain LocalSourcin Overview Cold Chain Suppliers g