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Convert Globally - 4th e-Business World Conference - Athens 150915

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Convert Group consults etailers for Cross-Border eCommerce. Best Strategies are defined to tackle all the eCommerce challenges.

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Convert Globally - 4th e-Business World Conference - Athens 150915

  1. 1. Convert Globally Koumantakis Manos eBusiness Consultant
  2. 2. Why Globally
  3. 3. Eurobarometer 413 COMPANIES ENGAGED IN ONLINE ACTIVITIES January-February 2015 Approximately what percentage of the value of your sales in 2014 came from online sales Convert Globally // Convert Group – Koumantakis Manos ©
  4. 4. Global Online Measurement Standard for E-commerce (GOMSEC) Global Turnover: 1.462bn € - 24% ΥοΥ Growth (2014) 1.760bn € (2015 forecast) eShoppers: 1.200 million Convert Globally // Convert Group – Koumantakis Manos ©
  5. 5. Global Online Measurement Standard for E-commerce (GOMSEC) European Turnover: 424bn € - 14.3% ΥοΥ Growth Eu28 Turnover: 368bn € - 13.7% ΥοΥ Growth eShoppers: 331 million Turnover: 3.8bn € - 20.8% ΥοΥ Growth eShoppers: 3.4 million 201 4 201 4 Convert Globally // Convert Group – Koumantakis Manos ©
  6. 6. Convert Globally // Convert Group – Koumantakis Manos ©
  7. 7. Convert Globally // Convert Group – Koumantakis Manos ©
  8. 8. Source: Key Business Drivers and Opportunities in Cross-Border Ecommerce 2014 Keira McDermott - Payvision Convert Globally // Convert Group – Koumantakis Manos ©
  9. 9. Why doesn’t every single merchant selling Globally ?
  10. 10. Lack of Information Convert Globally // Convert Group – Koumantakis Manos ©
  11. 11. WE ARE GREEKS WE HAVE THE POWER TO IMAGINE AND NOW IT’S TIME TO IMAGINE OUR FUTURE ΓΙΝΕΤΑΙ ! GINETΑΙ ! Peter Economides Brand strategist Convert Globally // Convert Group – Koumantakis Manos ©
  12. 12. How ?
  13. 13. Convert Globally // Convert Group – Koumantakis Manos ©
  14. 14. Think Globally – Act Locally Convert Globally // Convert Group – Koumantakis Manos ©
  15. 15. Cross Border Strategy
  16. 16. Strategy is required ! Market Locally eShoppin g Experienc e Payments Logistics Legislatio n Promotio n Convert Globally // Convert Group – Koumantakis Manos ©
  17. 17. Marketing to local audiences Lets have a sandwich Convert Globally // Convert Group – Koumantakis Manos ©
  18. 18. Marketing to local audiences Your Customers Target audience buying habits Demographi c preferences Cultural attitudes and values Devices penetration and use Your Competitors Product Price Promotion Market Research & Competition Analysis Convert Globally // Convert Group – Koumantakis Manos ©
  19. 19. Case Study: Google searches & monthly impressions, clicks, CTR, CPC xxxxxxxx products Convert Globally // Convert Group – Koumantakis Manos ©
  20. 20. Case Study: Research on Local Comparison Search Engines 0 500 1,000 1,500 2,000 2,500 Total No. of Korres products listed in CSE CSE: Comparison Search Engines Convert Globally // Convert Group – Koumantakis Manos ©
  21. 21. eShopping Experience Convert Globally // Convert Group – Koumantakis Manos ©
  22. 22. Convert Group converts multilingual
  23. 23. eShopping Experience Language Telephone number Help desk Currency conversio n Payment options Shipping Returns Convert Globally // Convert Group – Koumantakis Manos ©
  24. 24. eShopping Experience Convert Globally // Convert Group – Koumantakis Manos ©
  25. 25. Payments Market penetration Associated risks Costs associated Selecting a Payment Service Provider Convert Globally // Convert Group – Koumantakis Manos ©
  26. 26. Logistics Convert Globally // Convert Group – Koumantakis Manos ©
  27. 27. Legislation Taxes Import/ Export laws Prohibited & Restricted goods & services Consumer privacy and protection laws Legislation on Return Policies Convert Globally // Convert Group – Koumantakis Manos ©
  28. 28. Promotion Local Price Comparison Engines Convert Globally // Convert Group – Koumantakis Manos ©
  29. 29. Promotion Source: Key Business Drivers and Opportunities in Cross-Border Ecommerce 2014 Keira McDermott - Payvision Convert Globally // Convert Group – Koumantakis Manos ©
  30. 30. Promotion Source: Key Business Drivers and Opportunities in Cross-Border Ecommerce 2014 Keira McDermott - PayvisionConvert Globally // Convert Group – Koumantakis Manos ©
  31. 31. Helps U to Convert Globally Are U Ready ?
  32. 32. CONSULTING ● INTELLIGENCE ● TRAINING ● RECRUITING

Convert Group consults etailers for Cross-Border eCommerce. Best Strategies are defined to tackle all the eCommerce challenges.

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