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Launch tank - Success to Market

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mike.jagdeo@gmail.com

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Launch tank - Success to Market

  1. 1. LaunchTank Why LaunchTank I You need to launch your app in the next 3-9 months – PERIOD.
  2. 2. LaunchTank Why LaunchTank II
  3. 3. LaunchTank • Product Market Fit • UX + Dev Partnership • Launching Whole Products Market UX + Dev Partnership Whole Product WHY APPS FAIL
  4. 4. LaunchTank AGENDA • Product Market Fit • UX + Dev Partnership • Launching Whole Products Market UX + Dev Partnership Whole Product
  5. 5. LaunchTank AGENDA • Product Market Fit • UX + Dev Partnership • Launching Whole Product Market UX + Dev Partnership Whole Product
  6. 6. LaunchTank PRODUCT MARKET FIT I • The only thing that matters is getting to product/market fit. - Rachleff Market UX + Dev Partnership Whole Product
  7. 7. LaunchTank PRODUCT MARKET FIT II • A great market pulls product out of the startup. – Andreessen Market UX + Dev Partnership Whole Product
  8. 8. LaunchTank PRODUCT MARKET FIT III • Is there a single, identifiable economic buyer for this offer, readily accessible to the sales channel we intend to use, and sufficiently well- funded to pay the price for the whole product?” – Moore Market UX + Dev Partnership Whole Product
  9. 9. LaunchTank AGENDA • Product Market Fit • UX + Dev Partnership • Launching Whole Product Market UX + Dev Partnership Whole Product
  10. 10. LaunchTank UX + DEV PARTNERSHIP I Almost always, great new ideas emerge at the intersection of functions or people that have never met before. Christensen Market UX + Dev Partnership Whole Product
  11. 11. LaunchTank UX + DEV PARTNERSHIP II “Mobile design requires the ultimate in design & development collaboration.” – Krieger Market UX + Dev Partnership Whole Product
  12. 12. LaunchTank AGENDA • Product Market Fit • UX + Dev Partnership • Launching Whole Products Market UX + Dev Partnership Whole Product
  13. 13. LaunchTank LAUNCHING WHOLE PRODUCTS I “The market needs to be fulfilled and the market will be fulfilled, by the first viable product that comes along.” – Andreessen Market UX + Dev Partnership Whole Product
  14. 14. LaunchTank LAUNCHING WHOLE PRODUCTS II • “Winning the whole product battle means winning the war.” – Moore, Crossing the Chasm Market UX + Dev Partnership Whole Product

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