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SEARCH ENGINE OPTIMIZATION
By :-Digital Marketing paathshala
Web-www.dmpaathshala.com
Follow us on :
Facebook/Dmpaatshala
INDEX
• What is SEO
• What is SEM
• Organic v/s Paid
• Market Share
• Strategic Goals for SEO
• How Does Search Engine Wor...
What is SEO?
The Process of affecting the visibility
of a website or web page in a search
engine’s “natural” or un-paid
(...
What is SEM
Search Engine Marketing
Search marketing(Pay
Per Click)
Search engine Display Network
Search engine
optimizati...
SEO is….
To improve the volume and quality of traffic to
a website from search engine.
A subset of search engine marketi...
Organic v/s Paid
6www.dmpaathshala.com
Market Share
Strategic Goals for SEO
Visibility(Branding)
High ROIWebsite Traffic
How Does Search Engine Work
SEO
Crawling
Indexing
Processing
Calculating
Relevancy
Retrieving
Result
SEO in 2014
A-Quality Content
B-Keywords and
Phrases
C-Backlinks
D-Social
Engagement
SEO Process
Maintanance
Webaite
Analysis &
Technical
Audit
On page
Optimization
Off Page
Optimization
Link
Popularity
Or L...
Type of Phases
 Website Analysis & Technical
Audit
 On Page Optimization
 Off Page Optimization
 Link Popularity Or Li...
Website Analysis & Technical Audit
• Number of inbound link http://www.majesticseo.com
• Number of Pages Cached on Google,...
On Page
Optimization
On page
Optimization
Keyword
Analysis
Competitor
Analysis
Site Analysis
Meta tag
Optimization
URL
Opt...
Off Page Optimization
Off Page Optimization
Directory Research & Submission
Sitemap
Link Exchang Canpaign
HTML Sitemap Sub...
Link Popularity Or Link Building
• Directory Submission www.dmoz.org,http://dir.yahoo.com
• Creation of Blogs and submitti...
Social Channels submission
Social Channels submission refers
to the Process of Gaining website
traffic or attention throug...
Maintenance
• Review and maintenance of ranking will involve the following
• Review of optimized content
• Review of meta ...
Finding Keywords
• Words People would search for to find your Product or
services.
• Problems your Prospective customers m...
Keyword Research Tool
• Google Adwords Editor
• Wordtracker
• Wordstream
• SEMrush
• Keyword Discovery
• Spyfu
• Keyword s...
What is Page Url
Page Meta Description
What is Page Headers Tags
Page Content
Meta Keywords
Meta Tags
Best Place to Put Keywords
Understanding Long Tail
Cross Link relevant content
Spiderable link structures
Use Breadcrumb navigation
Website Design
Domain Name
Uploding Sitemap File
Robots Meta Tag
Anchor Text
The Psychology of linking
SEO Tactics Method
White Hat SEO
Black Hat or Spamdexing
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Best SEO training in Ghaziabd , SEO Bigner Guid , SEO institute in Noida, Search engine optimization

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For all those business owners, as well as marketers who are new to SEO, this guide is for you.we r providing the best seo services and the best seo courses around the Ghaziabd. Feel free to share this around.
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Best SEO training in Ghaziabd , SEO Bigner Guid , SEO institute in Noida, Search engine optimization

  1. 1. SEARCH ENGINE OPTIMIZATION By :-Digital Marketing paathshala Web-www.dmpaathshala.com Follow us on : Facebook/Dmpaatshala
  2. 2. INDEX • What is SEO • What is SEM • Organic v/s Paid • Market Share • Strategic Goals for SEO • How Does Search Engine Work • SEO in 2014 • SEO Process • Type of Phases • Finding Keywords • Keyword Research Tool • What is Page Url • Page Meta Description • What is Page Headers Tags • Page Content • Meta Keywords • Best Places to Put Keywords • Understanding Long Tail • Spiderable Link structures • Use Breadcrumb Navigation • Website Design • Domain Name • Uploding Sitemap File • Robots Meta Tag • Anchor Text • The Psychology of linking • SEO Tactics Method • White Hat SEO • Black Hat or Spamdexing • Gray Hat SEO
  3. 3. What is SEO? The Process of affecting the visibility of a website or web page in a search engine’s “natural” or un-paid (“organic”) search results. The activity of optimizing web Pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search result.
  4. 4. What is SEM Search Engine Marketing Search marketing(Pay Per Click) Search engine Display Network Search engine optimization (Free/Organic)
  5. 5. SEO is…. To improve the volume and quality of traffic to a website from search engine. A subset of search engine marketing. The art of ranking in the search engine. Marketing by understanding how search algorithms work and what human visitors might search.
  6. 6. Organic v/s Paid 6www.dmpaathshala.com
  7. 7. Market Share
  8. 8. Strategic Goals for SEO Visibility(Branding) High ROIWebsite Traffic
  9. 9. How Does Search Engine Work SEO Crawling Indexing Processing Calculating Relevancy Retrieving Result
  10. 10. SEO in 2014 A-Quality Content B-Keywords and Phrases C-Backlinks D-Social Engagement
  11. 11. SEO Process Maintanance Webaite Analysis & Technical Audit On page Optimization Off Page Optimization Link Popularity Or Link Building Social Channels Submission
  12. 12. Type of Phases  Website Analysis & Technical Audit  On Page Optimization  Off Page Optimization  Link Popularity Or Link Building  Social Channels Submission  Maintanance
  13. 13. Website Analysis & Technical Audit • Number of inbound link http://www.majesticseo.com • Number of Pages Cached on Google,Yahoo,BING • Current Ranking on Goolge,Yahoo and MSN • Load Speed Tools.pingdom.com • Browser Compatibility • Sitemap http://seositecheckup.com • Meta tags • Dead Links • Keyword Density • HTML Errors http://validator.w3.org
  14. 14. On Page Optimization On page Optimization Keyword Analysis Competitor Analysis Site Analysis Meta tag Optimization URL Optimization Internal Linking Structure Content Optimization Image Optimization •Competition Keywords (www.alexa.com;semrush. com) •Site Map and Linking •Anchor Text (Hyperlinks in content) •Google Site Map and Robots.txt Creation Website Design Optimizati on
  15. 15. Off Page Optimization Off Page Optimization Directory Research & Submission Sitemap Link Exchang Canpaign HTML Sitemap Submission XML Sitemap Submission One Way Linking Reciprocal Linking Three Way Linking
  16. 16. Link Popularity Or Link Building • Directory Submission www.dmoz.org,http://dir.yahoo.com • Creation of Blogs and submitting in relevant Blog websites • Creation of Articles and Submitting in relevant article websites www.ezinearticles.com • Press Releases in relevant press releases website. • Question/Answer websites Like Yahoo,Ask,Quora etc. • Bookmarking sites – Digg,Reddit • Classifieds – Justdial,Sulekha,Indiamart • Guest Posting • Foram Posting
  17. 17. Social Channels submission Social Channels submission refers to the Process of Gaining website traffic or attention through social media sites
  18. 18. Maintenance • Review and maintenance of ranking will involve the following • Review of optimized content • Review of meta tags and URL Structuring • List of Broken Link • Monitoring of copetitor’s rankings • Google site map and robot.txt files evaluation • Link Renaming Link Popularity • Review of website ranking better than the client’s • Review of Technical Recommendations made • Number of Pages indexed in google, Bing,Yahoo • HTML Validation
  19. 19. Finding Keywords • Words People would search for to find your Product or services. • Problems your Prospective customers may be trying to solve with your Product or services. • Keyword tags on competitors websites. • Visible Page copy on comprtitors websites. • Related search suggestion on top search engine. • By using an online tool like: Google Keyword Tool. • By analyzing your website carfully and finding out proper keywords. • Pay attention to stemming for your keywords.
  20. 20. Keyword Research Tool • Google Adwords Editor • Wordtracker • Wordstream • SEMrush • Keyword Discovery • Spyfu • Keyword spy
  21. 21. What is Page Url
  22. 22. Page Meta Description
  23. 23. What is Page Headers Tags
  24. 24. Page Content
  25. 25. Meta Keywords
  26. 26. Meta Tags
  27. 27. Best Place to Put Keywords
  28. 28. Understanding Long Tail
  29. 29. Cross Link relevant content
  30. 30. Spiderable link structures
  31. 31. Use Breadcrumb navigation
  32. 32. Website Design
  33. 33. Domain Name
  34. 34. Uploding Sitemap File
  35. 35. Robots Meta Tag
  36. 36. Anchor Text
  37. 37. The Psychology of linking
  38. 38. SEO Tactics Method
  39. 39. White Hat SEO
  40. 40. Black Hat or Spamdexing

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