India online

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India online

  1. 1. Online Media India
  2. 2. Overview Implication for Advertisers  Internet as a marketing platform is India Now has 71 million internet bigger users, showing a growth of 42% through 2009. Of this 51 million are active users and is expected to reach  Internet offers lots of services to 70 MM over the next 2-3 years people to carry out their day-to-day activities that entice users to devote Time spent has grown at 70% more time to the medium, leading to showing the increasing acceptance of increase in time spent on the Internet Internet in daily lives & hence giving the advertiser more interaction time The usage of the internet can be typically broken down into searching/e-mail/sharing & media consumption and these remain  The presence of your message on constant across TG. Social these key sites (depending on the consumption is drastically outpacing audience being targeted) is key to the the growth of all other forms of digital success of any media plan consumptions In India, most of the online audience can be reached either through Google, Yahoo! or Facebook
  3. 3. Not just youthAt 40%, the 25-34 year ageband emerges as the ‘singlelargest’ age group of regularinternet users*Web transcends age.36% between 15-24 yrs56% between 25-44 Yrs.
  4. 4. Internet Time Spent hasgone up 70% year on year4-6 times in a week isavg log in time foralmost half the internetusers. Source: Icube 2009
  5. 5. INTERNET REACHES 41 % OF ALL SEC A INDIANS IN THE TOP 8 METROS.Source: Icube 2009
  6. 6. INTERNET REACHES 41 % OF ALL SEC A INDIANS INHOWEVER IT IS ALSOPENETRATING ACROSS SEC THE TOP 8 METROS.CLASSESAs Internet usage is growing in smaller cities, there is ahigher representation of lower SECs among Active Internetusers. 26% of users are from SEC CDE in 2009 comparedto 14% in 2001 Source: Icube 2009
  7. 7. % Reach Avg. Mins Per Visitor Social Networking 97 159 Search 89 31 E-mail 79 89 News/Information 76 28Entertainment - Multimedia 62 68 Business/Finance 57 46 Education 42 16 Career Services 43 23 Travel 42 29 Entertainment-Movies 32 11 Photos 27 18 Instant Messengers 26 144Search & Email have been left behind after the advent of Social Networking sites Source: comScore, Mar 2011
  8. 8. Total Unique Visitors (000) Avg. Mins per visitor Total Internet 42,840 751 Google Sites 41,098 176 Yahoo! Sites 34,857 89 Facebook 31,593 174 Rediff.com India Ltd 15,412 48Times Internet Limited 14,982 16 MSN 15 12,078 0 10,000 20,000 30,000 40,000 50,000 Yahoo sites get 81% unique viewers Facebook as an independent from Google gets 74% unique visitors Source: comScore- Mar 2011
  9. 9. Total Total Average Total Total Pages India Unique Visits Minutes Minutes Viewed Homepages Visitors (000) per visitor (MM) (MM) (000) Yahoo! India 22,188 176,809 8 196 303 Homepages Facebook 25,401 314,926 14 365 478 HomepagesMSN Homepages 8,984 42,007 16.3 146 144 Indiatimes 1,083 5,318 5.7 6 9 HomepageAOL Homepages 357 1,435 7 3 3 Yahoo India Home page second most visited MSN homepages have higher time spent in comparison *Source: comScore data – MAR 2011 Front Door (Custom Category), Rediff data not captured in this category by comScore
  10. 10. Total Average Total Category – Unique Total Visits Total Pages Minutes per Minutes E-mail Visitors (000) Viewed (MM) visitor (MM) (000) E-mail: Total 33,667 414,116 89.4 3,011 3,227 Gmail 26,296 274,266 63.7 1,674 1,484 Yahoo! Mail 19,893 152,248 53.5 1,065 1,423Windows Live 3,126 20,483 69.2 216 247 HotmailIndiatimes Mail 511 2,211 22.7 12 1778% of visitors are regulars to Gmail, avg time spend is 71%9% of visitors are Windows Hotmail users, avg time spend is 77% *Source: comScore data – Mar 2011 Rediff data not captured in this category by comScore
  11. 11. Category – Average Total Unique Total Visits Total Minutes Total Pages Instant Minutes per Visitors (000) (000) (MM) Viewed (MM) Messengers visitor IM: Total 11,102 13,895 143.6 1,594 40 Yahoo! 6,325 7,983 152.3 963 15 Messenger Google Talk 4,384 - 105 461 - (App)Windows Live 640 2,405 140.1 90 3 MessengerSkype IM (App) 765 - 77.8 59 - Source: comScore India Mar 2011
  12. 12. Total Average Category – Unique Total Visits Total Minutes Total Pages Minutes perNews/information Visitors (000) (MM) Viewed (MM) visitor (000)News/Information 32,443 221,142 28.4 921 1,276Yahoo! News 7,186 13,644 4.3 31 77The Times of India 7,130 30,445 15.7 112 151New York Times 5,116 9,545 3.9 20 22DigitalHT Media 3,507 8,015 6.2 22 33News paper sites have higher number of visitsYahoo News has slightly higher unique visitors as compared to others Source: comScore India Mar 2011
  13. 13. Total Average Category – Unique Total Visits Total Minutes Total Pages Minutes per Business/Finance Visitors (000) (MM) Viewed (MM) visitor (000)Business/Finance – 11,305 49,033 38.5 435 544News/ResearchMoneycontrol 3,343 18,214 70.1 234 226Yahoo! Finance 1,966 6,080 7.3 14 15BSE 713 3,552 72.1 51 69Bloomberg 804 3,252 21 17 10Reuters Sites 987 2,810 11.4 11 8Moneycontrol is the leader in finance related horizontal Source: comScore India Mar 2011
  14. 14. Total Average Unique Total Visits Total Minutes Total Pages Category – Sports Minutes per Visitors (000) (MM) Viewed (MM) visitor (000)Sports 21,565 163,217 35.7 770 953Yahoo! Cricket 9,362 47,111 14.9 140 132ESPNCricinfo 7,890 61,715 27.3 216 165CRICBUZZ.COM 2,296 8,050 11.7 27 26CRICTIME.COM 2,275 8,077 12.5 28 25Sify Sports 1,540 4,446 27.1 42 51Yahoo cricket leads with 43% unique visitors,Espn Cricinfo gets 38% total visits, making it the leading sports horizontal Source: comScore Mar 2011
  15. 15. Total Category – Unique Total Visits Average Minutes Total Minutes Total Pages Entertainment – Visitors (000) per visitor (MM) Viewed (MM) Movies (000)Entertainment – 13,901 48,773 11.4 158 273MoviesYahoo! Movies 3,934 9,218 3.2 13 45IMDb 2,646 7,734 8.5 5 7Onlinewatchmovies.net 640 1,440 8.5 8 12Bharatmovies.com 639 1,693 9.5 6 7GALATTA.COM 560 809 3.7 2 4 Yahoo Movies leads with 28% of unique visitors Source: comScore Mar 2011
  16. 16. •Online media is growing in India, giving marketer’s additional media to reach their audience•Internet is not limited to SEC A, it’s cutting across categories•Search engines and emails have been left behind after social networking sites like facebook & orkut have arrived in the scene•Instant messengers have the second best avg time spent after social networking•Yahoo as a network follows closely behind google

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