Integrating New Technologies into Day-to-Day Operations


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  • Over 250 million active users in July 2009 Over 200 million active users since April 2009 • Adding 250,000 new users each day since Jan 07 Average user has 120 friends • 4th most trafficked website • Most trafficked social media site • Top Social Search Engine • More than 55,000 networks • More than 2/3rds are outside of college & fastest growing demographic is 35 years or older -5 million growth per week Sources: HubSpot and Media Logic 88% of college students access the internet daily or more often 19 hours spent online weekly and twice what they spent in 2000 Source: Student Monitor
  • Don Tapscott, best-selling author and researcher: "For the first time in history, children are more comfortable, knowledgeable and literate than their parents with an innovation central to society." He predicted that "it is through the use of the digital media that the Net Generation will develop and superimpose its culture on the rest of society.” "Growing Up Digital," published in 1997 Fall 2008 update: "Grown Up Digital: How the Net Generation Is Changing Your World.” Those in the 12- to 30-year-old cohort prize freedom of choice, like to customize everything they do, collaborate, value integrity, and can live more easily than their parents with information overload and constant innovation. Mr. Tapscott argues that in contrast to earlier generations that took in information passively, such as through television, this generation "has been flooded with information, and learning to access, sort, categorize and remember it all has enhanced their intelligence." They "have had to search for, rather than simply look at, information.“ This is an optimistic view of how humans are evolving to engage with technology. Literally evolving: Mr. Tapscott cites scientific research that people who use digital media from a young age have different brain development than those who don't.
  • Clear as mud, right? Internet emerges and people look up information. Sometimes referred to as the Read Only Web. People looked up information like phone numbers, movie times, business listings. In the late 90’s users could start to do more. They could rate products, write reviews, easily share articles, etc. User generated content has evolved significantly since then. Everyone can create content easily now. What were career centers doing during this time? Basically moving their process to an electronic format. Quite a jump! Job postings went from binders to websites. Made finding jobs infinitely easier. Job search could be done at any time from the comfort of a dorm room or computer lab. Resumes were uploaded and sent to employers in applications or made available to employers through online resume searches. Career centers moved away from collecting resumes in a box and mailing the resumes to employers to review. Resources were moved from a physical library to an online library. Now that content can be created and shared so easily, how have career centers adapted to make their information and resources more readily available to their students and alumni?
  • Social networking (online communities, discussion forums): Large online communities are emerging as like-minded people connect on the web. Examples: LinkedIn, Facebook, MySpace, SecondLife.
  • What Career Service Office Professionals Need to Know About the Future of On-line Recruiting: Why Job Boards and Facebook Are Only Gateways to What is Ahead - SoACE Webinar 1/22/09 Networking - Social; Professional FB, MySpace, LinkedIn, Twitter Communities Flickr-Online photo sharing community-enables users to share their pictures and videos to the people who matter to them, allows users to join groups search for photos and connect LinkedIn: 2003 MySpace: 2003 Facebook: 2004 Twitter: 2006
  • Collaboration (blogs, wikis, social bookmarking): People are voluntarily participating in discussions, contributing ideas, and sharing content of common interest. Examples: Wikipedia, BoingBoing,,, Digg Private communities These are next-generation focus groups. Usually run by firms that specialize in community management, the members are hand-selected, carefully nurtured and often bound by confidentiality agreements. Private communities are a great way to get advice from a lot of perspectives in a hurry.
  • Blogging, collaboration…
  • Blogging, collaboration…
  • Broadcasting (RSS, podcasting) : Online distribution of audio and visual content to the general masses. Examples: YouTube, iTunes MWACE - Presentation 1/8
  • Blogs: Easy, fast and flexible. Think of them as a podium. You’re the speaker and you can say your peace and invite commentary. Blogs are good for telling a story, but not very good for interaction or conversation.  Podcasts: These are basically audio blogs. They’re very good for communicating a message, but have almost zero interactivity. Podcasts are very popular with busy executives who like the efficiency of being able to learn when they can’t read. They’re basically a one-way medium, however. Video podcasts: Good for telling a story visually, but people tire of them quickly if the content isn’t compelling. Video podcasts are excellent vehicles for humor or offbeat content. They have almost no interactivity. Think of them as TV commercials that viewers can easily share with each other.
  • Rich user interfaces (AJAX, Flash, Flex): Web sites are becoming more user friendly. It’s easier to personalize, organize, navigate, and find information quickly. Examples: Flickr, NetFlix, iGoogle Design aesthetics are important to this generation. For Generation Y, how a company presents itself from a design standpoint says something about that company’s level of credibility. Remember, this is a generation that relies on the Internet for information and news. With a glut of misinformation available, the presentation of news is often one of the first filters they use to help determine the credibility of the source. The importance of aesthetics extends to product design or usability as well. Generation Y expects products and services to work logically and efficiently – especially products with technology at the core. They will be quick to dismiss products and services that offer a poor experience. No generation has had more comfort with emerging technologies. To resonate with this group, brands must offer an impeccable experience along with a complete command of web 2.0 technologies.
  • Brings career services to the students and alumni rather than asking them to seek these services out Extend career service outreach beyond the university boundaries on the web where students and alumni are active (Facebook, Linked In, iGoogle are potential examples)
  • Facebook Fan Box: visitors can see the most recent posts, a list of other fans and can become a fan right from the box. Updates: Updates appear in fans’ news feed. Great way to get their attention. Also, updates will appear in fans’ Facebook Inbox. Facebook Features: Photo album of the career center staff. Photos from events. Post events and let fans RSVP. Wall Messages: Regularity is key. Keep them coming back. Fresh, fresh, fresh. Job of the week, tip of the day, send links to articles. Set up news alerts to review and post articles to their
  • RT: Builds relationships with fellow Twitterers. Twitter widget: Those that don’t want to join Twitter can follow from here. Those that have Twitter accounts and are on your website will likely follow you.
  • Two parts: Covers how career center professionals can use LinkedIn Covers how to assists students and alumni to use LinkedIn more effectively (includes 5 Golden Rules of Student LinkedIn Profiles)
  • Source: Spring 2006 Lifestyle & Media Study, Student Monitor TOP 5 'IN' THINGS ON CAMPUS iPods: 73% Drinking Beer: 71% Facebook: 71%
  • How many of your schools are on iTunes U? How many of your offices are on iTunes U?
  • Podcasts, widgets, access to resources. Career center sites are changing dramatically.
  • Social Networking 1. We are not a social networking app 2. Gadget: We built the gadget in order to syndicate our jobs and content to other applications, including social and professional networking apps. 3. We understand the significant penetration of Linked In and Facebook. We will syndicate to these social and professional networking apps in order to drive traffic to our partner school sites and Experience and to collect data from these sites that can be used in the Experience profile. The gadget is CORE to our strategy
  • What is your office or school’s presence like on Facebook and Linked In? Is it driving activity to your office? Do you think a Gadget presence in Facebook on school pages or Linked In Facebook profile pages will increase activity?
  • Integrating New Technologies into Day-to-Day Operations

    1. 1. Integrating New Technologies into Day-to-Day Operations Jared Mann
    2. 2. Our Agenda for This Session <ul><ul><li>The “Net Kids” </li></ul></ul><ul><ul><li>Getting to Know Web 2.0 </li></ul></ul><ul><ul><li>The New Face of Career Services </li></ul></ul><ul><ul><li>Wrap-Up and Q&A </li></ul></ul>
    3. 3. The “Net Kids ” Wait, I gotta sign on to Facebook… 250,000 new users added daily More than 120 million visit at least once every day More than 250 million active users
    4. 4. The “Net Kids” <ul><li>Have always lived digitally </li></ul><ul><li>Prize freedom of choice </li></ul><ul><li>Customize everything they do </li></ul><ul><li>Collaborate with peers  community </li></ul><ul><li>Are active information gatherers </li></ul><ul><li>Live more easily with constant innovation </li></ul>
    5. 6. Getting to Know Web 2.0 Web 2.0 encapsulates the idea of the proliferation of interconnectivity and interactivity of web-delivered content.
    6. 7. Getting to Know Web 2.0 Social Networking
    7. 8. Getting to Know Web 2.0
    8. 9. Getting to Know Web 2.0 Collaboration
    9. 10. Getting to Know Web 2.0
    10. 11. Getting to Know Web 2.0
    11. 12. Getting to Know Web 2.0 Broadcasting
    12. 13. Getting to Know Web 2.0
    13. 14. Getting to Know Web 2.0 Image: Slushpup
    14. 15. Getting to Know Web 2.0 Rich User Interface
    15. 16. Getting to Know Web 2.0
    16. 17. The New Face of Career Services <ul><li>Web 2.0 technologies will… </li></ul><ul><ul><li>Help you engage more students and alumni with your office and your offerings </li></ul></ul><ul><ul><ul><li>… and to do it without hiring more staff or spending more money! </li></ul></ul></ul><ul><ul><li>Enable you to connect with your constituents effectively, efficiently and transparently </li></ul></ul><ul><ul><li>Drive more value back to your office </li></ul></ul><ul><ul><ul><li>… and ultimately your institution! </li></ul></ul></ul>
    17. 19. <ul><li>“You can’t stay in your corner of the forest waiting for others to come to you. You have to go to them sometimes.” </li></ul><ul><li>Winnie the Pooh </li></ul>
    18. 20. The New Face of Career Services
    19. 21. Elements of a Successful Facebook Page <ul><li>Turn your website visitors into fans. Facebook Fan Box: </li></ul><ul><li>Send updates and status updates regularly </li></ul><ul><li>Use standard Facebook features creatively </li></ul><ul><li>Pull in content that you’re creating elsewhere: Twitter, blogs, podcasts, etc. </li></ul>
    20. 22. The New Face of Career Services
    21. 23. How to be a successful Twitterer <ul><li>RT (Retweet) A lot! </li></ul><ul><li>Post a variety of tweets. Job alerts, event announcements, links to articles, quick advice, etc. </li></ul><ul><li>Use a Twitter widget to bring your tweets to your website. </li></ul><ul><li>Personalize your Twitter account. Use initials to indicate who in your office is posting. </li></ul><ul><li>Follow career resources sites and other career centers. Watch, learn and RT! </li></ul><ul><li> </li></ul>
    22. 25. http:// /
    23. 27. The New Face of Career Services
    24. 28. iTunes U <ul><li> </li></ul><ul><li> </li></ul>
    25. 29. The New Face of Career Services
    26. 30. Experience Social Networking Strategy Experience Gadget
    27. 31. <ul><li>“You can’t stay in your corner of the forest waiting for others to come to you. You have to go to them sometimes.” </li></ul><ul><li>Winnie the Pooh </li></ul>
    28. 36. Wrap-Up and Q&A Key Takeaways
    29. 37. Wrap-Up and Q&A <ul><li>Embrace Web 2.0 and learn as much as you can about it </li></ul><ul><li>Open up a dialogue with your students, alumni, faculty, and colleagues </li></ul><ul><li>Use Web 2.0 to promote your services and let your students/alumni access materials on their own time in their own way. </li></ul><ul><li>Be there! </li></ul><ul><ul><ul><li>Be there at the right place , be there at the right time and be there with the right message </li></ul></ul></ul>
    30. 38. Wrap-Up and Q&A Discussion & Questions
    31. 39. Thank You! Jared Mann [email_address]