Market Skyline Of India 2011 12


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This unique product provides information on Income, savings and consumption expenditures of households
for each district of India (separately for urban and rural areas) for the year 2011-12:
· Household/Population across income groups
· Rural/urban break up of market size
· Product segment wise market sizes
· Household Size, Gender & Age distribution
· Chief Wage Earner’s profile
· Finer Income Distribution
· Towns & Villages … and much more

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Market Skyline Of India 2011 12

  1. 1. All India, Each State, Each District Indicus Analytics India’s leading economic research firm Market Skyline of India 2011-12
  2. 2. India’s vast market is one of the most complex in the world <ul><ul><li>More than a billion consumers spread out over </li></ul></ul><ul><ul><ul><li>More than 600,000 villages </li></ul></ul></ul><ul><ul><ul><li>More than 4,000 towns </li></ul></ul></ul><ul><ul><ul><li>More than 400 cities </li></ul></ul></ul><ul><ul><ul><li>More than 35 urban agglomerations </li></ul></ul></ul><ul><ul><li>Reliable Data is difficult to get </li></ul></ul><ul><ul><li>Large scale primary research is not feasible </li></ul></ul><ul><ul><li>Marketers and strategists have to rely on proxies and shortcuts </li></ul></ul><ul><ul><ul><li>These are increasingly unreliable as the focus goes more micro </li></ul></ul></ul>
  3. 3. Using Market Skyline
  4. 4. GRANULARITY <ul><li>Name & Number of towns across districts by population class </li></ul><ul><li>Number of villages across districts by population class </li></ul><ul><li>Country </li></ul><ul><li>State </li></ul><ul><li>District (Urban & Rural areas ) </li></ul>
  5. 5. <ul><li>More Information On… </li></ul><ul><li>Household Size </li></ul><ul><li>Employed Members </li></ul><ul><li>Minors & Senior Citizens </li></ul><ul><li>Life Stage Distribution of CWE (by SEC & 12 </li></ul><ul><li>Segments) </li></ul><ul><li>CWE’s employment by Type, Sector, Industry </li></ul><ul><li>CWE’s education profile </li></ul><ul><li>Income group wise expenditure on 5 broad & </li></ul><ul><li>21 expenditure categories </li></ul>GRANULARITY <ul><li>Country </li></ul><ul><li>State </li></ul><ul><li>Urban Areas of Top 135 Districts </li></ul>Finer Distribution in Upper Income Segments for Urban areas of top Districts &
  6. 6. Basic – Households, Population, Income, Savings, Expenditure, Per capita, Income, Savings, Expenditure across income groups (Rs<75k, 75-150k, 150k-300k,>300k,300k- 500k, 500k-1000k, >1000k), Expenditure on Food, FMCG, Durables, Clothing & Footwear, Misc. Goods & Services (separately for urban & rural areas of districts) and subsequent 21 categories (only for urban areas of districts), SEC distribution (Urban), Towns & Villages. Advanced – Basic + For urban areas of districts - Households & Population across additional income breakup (Rs1000k – 2000k, >2000k), Age distribution for urban & rural, For urban areas of 135 districts- Expenditure break up across 5 categories by income groups, Household Size, Gender Distribution, Minors & Seniors, Life stage of CWE. Premium – Advanced + For urban areas of districts - Households & Population across additional income breakup (Rs 2000k- 5000k, 5000k-10000k, >10000k), For urban areas of 135 districts – Expenditure break up across 21 categories by income groups, CWE’s Employment by Sector, Type and Industry, CWE’s education profile
  7. 7. Other Premium Products.... <ul><li>District GDP of India – District wise breakup of economic activity. </li></ul><ul><li>Indian Development Landscape – Socio Economic Status for all districts </li></ul><ul><li>Indian Financial Scape – Financial Sector activity for all districts </li></ul><ul><li>City Skyline of India Neighbourhood Series – Neighbourhood level information on consumer market & demography for 15 cities </li></ul><ul><li>Urban Consumer Spectrum – 31 consumer segments and their complete profiling for States, Urban areas of 135 districts </li></ul><ul><li>Towns & Rural Blocks of India – Town & Block level information on consumers </li></ul>
  8. 8. Some of our Patrons ….
  9. 9. For query or placing orders please contact Indicus Analytics Pvt. Ltd. 2 nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: