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Web 2.0 And Social Media


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Web 2.0 And Social Media

  1. 1. Web and Social Media 21 Feb 2009
  2. 3. Web 2.0 read only  read/write Britannica online, CMS  wikipedia, wikis publishing  participation directories (taxonomy)  tagging (folksonomy) stickiness  syndication personal websites  blogging applications  services
  3. 4. What is Social Media?
  4. 5. Or simply… “ Social media is people having conversations online.”
  5. 6. Source: John Breslin, Lecturer at NUI Galway Web 2.0 and Social Media <ul><li>Users </li></ul><ul><li>Content </li></ul><ul><li>Tags </li></ul><ul><li>Comments </li></ul><ul><li>Users post content </li></ul><ul><li>Users share content </li></ul><ul><li>Users annotate content with tags </li></ul><ul><li>Users browse content via tags </li></ul><ul><li>Users discuss content via comments </li></ul><ul><li>Users connect via posted content </li></ul><ul><li>Users connect directly to users </li></ul>
  6. 7. Content can be… Books (Amazon, Google Publisher) Discussion postings (Blogs) Bookmarks (, Digg) Photos (Flickr, Picasa) Music (, iTunes) Movies (Netflix) Events (, Facebook events) Places (dopplr) Articles (wikipedia)
  7. 10. What’s your Web 2.0 Quotient? Survey available at
  8. 11. Score Less than 50 50 to 69 70 to 99 More than 100
  9. 12. Images:
  10. 13. DIGITAL NATIVES Image:
  11. 14. 3-D Worlds Second Life for Business Image: &quot;Used with permission from CBS Interactive, Inc., Copyright 200_. All rights reserved.&quot; Image:
  13. 16. Internet reaches into the Phone! Mobile Social Web: 975 Million Users By 2012 Internet penetration: 3.7%; Mobile penetration: 30%
  14. 17. Web 2.0 3.0 1.0 Hierarchical Networked Node Centric Topology Freedom Use Share Assemble Applications Organizational Social Individual Organization
  15. 18. Wiki Workspaces Crowdsourcing Open source Cloud Computing
  16. 19. Metcalfe's law: &quot;The value of a network is proportional to the square of the number of it's users.&quot; Gilder’s law: &quot;Every 12 months, optical fibre bandwidth doubles&quot;
  17. 20. <ul><li>Critical Tools </li></ul><ul><li>Feeds </li></ul><ul><li>Alerts </li></ul>Separating Sound from Noise
  18. 21. Your Daily Newspaper 1.0
  19. 22. 2.0 Your Daily Newspaper
  20. 23. Paying attention to your Interests and Community!!!
  21. 24. Getting Started with Web 2.0!!! 1. Set up Google Alerts Track what’s being said about your area of interest 2. Set up your feed reader Start reading feeds from blogs and other sites Comment on what you read 3. Sign up for Orkut, LinkedIn, and Facebook <ul><ul><li>Connect with at least 10 people who you haven’t met personally </li></ul></ul><ul><ul><li>Join communities of your interest </li></ul></ul><ul><ul><li>Join communities that are not related directly to your work area </li></ul></ul><ul><ul><li>Join conversations by answering questions </li></ul></ul>
  22. 25. Web 2.0 – Experience it !!! Picture: