2. Non verbal communication
Nonverbal communication is the process of communication through sending
and receiving wordless (mostly visual) signals between people.
It includes transfer of message through body language and other facial
The other source are use of touch, gaze, voice, distance, time and physical
Only a small percentage of our total brain processes verbal communication.
Nonverbal communication represents two-thirds of all communication.
Nonverbal communication can portray a message both verbally and with the
correct body signals.
Body signals comprise physical features, conscious and unconscious gestures
and signals, and the mediation of personal space.
The wrong message can be established if the body language conveyed does
not match a verbal message.
Nonverbal communication strengthens a first impression in common
situations like attracting a partner or in a business interview,
impressions are on average formed within the first four seconds of contact
are due to non verbal communication.
3 How to create an effective presentation.
1. Minimize number of slides –
To maintain a clear message and to keep your audience attentive and
interested, keep the number of slides in your presentation to a minimum. Choose a font
style that your audience can read from a distance. Avoid narrow fonts, such as Arial Narrow,
and avoid fonts that include fancy edges
2. Choose a font size that your audience can read from a distanceYour presentation should be visible to the last person sitting in the room. The
following measurements indicate the size of a font on your computer screen, not projected
on a screen for your audience in full screen mode.
A one-inch letter is readable from 10 feet.
A two-inch letter is readable from 20 feet.
A three-inch letter is readable from 30 feet.
3. Keep your text simple by using bullet points or short sentencesUse bullets or short sentences, and try to keep each to one line; that is,
without text wrapping. You want your audience to listen to you present your information,
rather than read the screen. Some projectors crop slides at the edges, so long sentences
may be cropped. You can remove articles such as "a" and "the" to help reduce the word
count on a line.
4. Use art to help convey your messageUse graphics to help tell your story. Don't overwhelm your audience by
adding too many graphics to a slide, however. Make labels for charts and graphs
understandable. Use only enough text to make label elements in a chart or graph
5. Make slide backgrounds simpleChoose an appealing, consistent template or theme that is not too eyecatching. You don't want the background or design to detract from your message. Use high
contrast between background color and text color.
6. Check the spelling and grammarTo earn and maintain the respect of your audience, always check the spelling
and grammar in your presentation.
7. Don't assume that your presentation will work fine on another computerDisk failures, software version mismatches, lack of disk space, low memory,
and many other factors can ruin a presentation. If the computer that you plan to give your
presentation on does not belong to you, make sure that it has adequate disk space so that
you don't have to present from a CD.
8. Ask your audience to hold questions until the endQuestions are an excellent indicator that people are engaged by your subject
matter and presentation skills. But if you save questions until the end of the presentation,
you will get through your material uninterrupted. Also, early questions are often answered
by ensuing slides and commentary.
9. Monitor your audience's behaviorEach time that you deliver a presentation, monitor your audience's behavior.
If you observe people focusing on your slides, the slides may contain too much data or be
confusing or distracting in some other way. Use the information you learn each time to
improve your future presentations.
4. Role of communication in management
AnswerThe process of passing information and understanding from one person to another is
Role of communication in management can be explained with help of following
1. Necessary for planning—
Planning, the most important functions of management, requires extensive
communication among the peoples. Communication is important in executing a planned
program and then controlling the activities of the person with the help of feedback
information. In order to evaluate the performance of the person for the planned objectives,
communication is necessary.
2. Basis of co-ordination—
Today’s organizations are designed on the basis of specialization and division
of labor, constitute a large number of persons. In order to achieve the desired objectives, it
is very necessary to coordinate the efforts of the people engaged in the various activities of
production and organization. Co-ordination requires mutual understanding about the
organizational goals, the mode of their achievement and their inter-relationship between
the work being performed by various individuals, this all can be achieved only through
3. Establishment of effective leadership—
Communication is the basis of effective leadership. By developing the skill of
communication, a manager can be a real leader of his subordinates. A good system of
communication brings them in close contact with each other and removes
4. Increases managerial efficiency—
For the smooth running of the organization, management conveys directions,
goals and targets; issues instruction, allocates jobs and responsibilities; and looks after the
performance of subordinates.
5. Promotes Co-operation and industrial peace—
Communication is a two-way traffic which helps promoting cooperation and
mutual understanding between both the parties. The efficient downward communication
helps the management to tell the subordinates what the organization wants and how it can
6. Basis of Decision-making—
In order to make firm decision, fact and information should be collected. Thus
communication is primary requirement of decision making.
7. Morale Building and Motivation—
Communication system enables management to change the attitude to
motivate influence and satisfy the subordinates. Good communication improves good
industrial relations and ensures participative and democratic pattern of management.
8. Smooth Working of EnterpriseCommunication makes the working of the enterprise smooth. All organizational
interaction depends upon the communication. It is the process of communication which
makes cooperative action and coordination possible. When communication stops organized
activity ceases to exist.
9. Job satisfaction—
Good communication removes the possibility of misunderstandings among the
parties concerned. Workers know what they have to do and how. It creates a sense of
cooperation among them. It will increase the morale of the worker and each worker will be
fully satisfied in his work.
Q. Barriers to communication
AnswerBarriers to receptionEnvironmental stimuli.
The receiver’s attitudes and values.
The receiver’s needs and expectations.
Barriers to understandingLanguage and semantic problems.
The ability of the receiver to listen and receive, especially messages
which threatens his or her self-concept.
The length of the communication status effects.
Barriers to acceptancePrejudices.
Interpersonal conflicts between sender and receiver.
The following are the barriers to communication :
1. Physical Barriers –
Environmental Disturbances like traffic noise, loud sound, passing train etc.
Time and Distance Personal Problems of health Poor hearing (due to defective hearing)
poor presentation due to speech defects like stammering, lisping etc. Poor verbal skills.
2. Mechanical Barriers –
Noisy transmission (unreliable messages ) . The different media (machines or
instruments) used for communication, very often becomes the barrier. Non-availability of
proper machines or presence of defective machines. Wrong channels or medium.
3. Mental Barriers –
From the sender’s point of view ignorance of the language and confused thinking are
the mental barriers. From the receiver’s point of view ignorance of the language,
limitations in ability, intelligence and understanding divided attention are the serious
4. Cross Cultural Barriers –
Given some dramatic differences across cultures in approaches to such areas as
time, space, and privacy, the opportunities for mis-communication while we are in crosscultural situations are plentiful. . The choice of words or language in which a sender encodes
a message will influence the quality of communication.
How to overcome those barriersThe choice of words or language in which a sender encodes a message will influence
the quality of communication.
Together Realize that misunderstandings are bound to occur, and be ALERT for all
cues to this effect.
LISTEN, listen, listen, and listen again.
TEST your understanding of the message.
Share OPINIONS, feelings and perceptions generated by the message.
Tips to improve Non Verbal Communication Click to see importance of Effective
Communication Click to Know purpose of communication.
5. Significance of Communication in Today’s life
Answero Communication is affected by technology.
o Since language changes all the time, one must be able to keep up with the
change. In other words, a person should have enough knowledge to continue
upgrading his or her communication.
o The importance of communication skills lies in the fact that those skills will
help man progress with his language.
o Communication is affected by culture.
o The importance of communication skills lies in the fact that these skills help
with the social interaction of people.
o Having communication skills are important because man is not meant to be
alone. Each of us needs other people in order to live a full life.
o Without communication skills, people would be unable to understand the
desires of each other and mutual growth would be impossible. Helping each
other is the reason we have progressed through all of these years, and it is
the reason we survive until this day.
o The everyday occurrences of violence resulting from misunderstandings show
us just what would happen if communication skills were non-existent.
o Communication skills are important because we need to be able to relate
with the world around us. We need to be able to express ourselves.
o The biggest importance of communication skills is the fact that it is the way
through which our civilization continues to flourish. The act of passing on
knowledge from generation to generation is communication.
o It is through communication that we manage to continue our discoveries.
o People need some ways to express themselves in order for others to share
their experiences. However, people need communication skills in order to do
o Some people may disagree with this importance of communication skills, and
they may say that art is not required to live.