ppt on SEO topic


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in this ppt you get details about search engine optimization and some optimization of http://exclusivestoke.com and this ppt is created by Manish kumar

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ppt on SEO topic

  1. 1. Search Engine Optimization(S.E.O) By :- Manish kumar,Anurag sain, Anand Prakash, Abhishek Sain -Department Of Computer -Working on www.qstoke.com
  2. 2. » What is S.E.O? > The process of improving web pages so they rank higher in search engines for your targeted keywords by using several Techniques. > If you are a Web Developer or Designer Than You Must Know about SEO. > By Using SEO You Can Get Your Website, Product , Business or Online Service Get First Page On The Search Engine.       There are Many Search Engine in The Market Like…. Google Yahoo Bing Ask Yandex > The Secret Of The Search Engine are Know Only Some Selected Engineers.
  3. 3.  > 90% online user uses search engine to find products and info .  Natural search receives 250% more traffic than paid search.  1st page of SE result get atleast 80% clicks.  If your website is not found within top 30 result (page 1, 2 and 3) no one will find it.
  4. 4. Benefits Of S.E.O > Get More Customers to your Website ,Business or any Product. > Brand Visibility. > Site Popularity. > Quality Sales Leads. > Active buyers > Increase your profile against your competitors.
  5. 5. Search Engine Market Share 64% - Google 16% - Yahoo 14% - Bing 6% - Other Ask,Yandex,Lycos,Altavista,AOL
  6. 6. How Do Search Engines Work? • Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database • Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content • Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in realtime) • Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors.
  7. 7. Key internet marketing strategies » Search engine optimization (SEO) - no cost per click Organic: Results based on content and keyword relevancy (as per algorithm) » Search engine marketing (SEM) - cost per click Paid Placement (PPC):  Google AdWords  Yahoo! Search Marketing (YSM) » Search Media Optimization(SMO) Facebook,Twitter,LinkedIn,Myspace,Digg Etc.
  8. 8. What You See??
  9. 9. What Google See??  URL  Title  Description  Keywords  Size  Text  Meta Tag  Links
  10. 10. S.E.O Techniques 1. Domain name strategies 2. Linking strategies 3. Keywords 4. Title tags 5. Meta tag & description tags 6. Alt tags 7Submit your website to SEs for indexing. 8.Avoid Black Hat Techniques 9.Submit Your Sitemap to S.E 10.Update Your Site Regularly
  11. 11. Use Social Networking Sites For Get More Customer to Your Business  Facebook  Google +  Myspace  Twitter  Youtube  LinkedIn  Stumbleupon  Digg  Reditt  Flickr
  12. 12. • Social Media Optimization (SMO) When 93% of your target audience lives, eats and breathes social media, you cannot afford not to have a dedicated social media strategy that includes social media tools, networking sites and communities to create a buzz about your product or services . Social media optimization builds bridges between brands and customers, starts enduring conversations about brands in the Internet ecosystem to garner greater and more comprehensive brand visibility. Use Social Media to Promote Your Website. Create Facebook Page Create Google + Page Create Twitter A/c For Your Business. Create Youtube Channels.
  13. 13. Any Question ???? www.qstoke.Com
  14. 14. Thank You www.qstoke.Com manishkumar@qstoke.com