Dubbawala+ebay
= Virtual Courier Aggregator
   presented by : Manish, Maura, Kirti, Puneet,
Dubbawala+ebay
= Virtual Courier Aggregator
   presented by : Manish, Maura, Kirti, Puneet,
Dubbawala+ebay
= Virtual Courier Aggregator
   presented by : Manish, Maura, Kirti, Puneet,
Design Brief
  Goal of the project

  Focus of the contextual inquiry

  Findings

  Final Design Brief
Goal of the Project
      To Design a Courier Service of the Future
      The Dabbawalas of Mumbai run a local courier ser...
Classification of the Project
  Wide Open
  this is where we think
  our project should fit
                                ...
Courier Service of the future
Courier Service of the future                                    to Production and
                                       ...
Courier Service of the future
                                                  Stakeholders are motivated, but
          ...
Users interviewed
   Courier Service Users

   Dubbawala Association President

   Individual Dubbawala

   Courier Servic...
User 1
An BITS Student Using Courier service to send his important
documents to his hometown (Kolkata)
User 1
An BITS Student Using Courier service to send his important
documents to his hometown (Kolkata)
User 2
Dubbawala Association General Secretary
User 2
Dubbawala Association General Secretary
User 3
Agent at a Courier Collection Center
User 4
Dabbawala at Dadar Station
User 4
Dabbawala at Dadar Station
User 5
Branch Manager Courier Service
User 5
Branch Manager Courier Service
User 6
Dabbawala at Dadar Station
User 6
Dabbawala at Dadar Station
Text



User 7 (courier Service user)
     An IIT Student Using Courier service for the first time
Text



User 7 (courier Service user)
     An IIT Student Using Courier service for the first time
Sequence Model


pickup from a house            Aggregation of the dabbas   Load Dabbas in train




Sorting of Dabbas at ...
Artefact
           VLP   : Vile Parle (suburb in
                   Mumbai)

           9EX12 : Code for Dabbawalas
     ...
Findings
  Top insights from the Affinity

    An evolved Business model that works

    Promoting entrepreneurship to drive...
Findings
  User Goals, constraints, problems and opportunities

    Dabbawala community not so much interested in
    dive...
Findings
  User Goals, constraints, problems and opportunities

    Use of technology and social networking to create a ne...
Findings
  Key Design Ideas

    Closed Network to a social network (online)

    Network Marketing ( influence of customer...
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Dubbawala _ Ebay Virtual Courier Aggregator

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Dubbawala _ Ebay Virtual Courier Aggregator

  1. 1. Dubbawala+ebay = Virtual Courier Aggregator presented by : Manish, Maura, Kirti, Puneet,
  2. 2. Dubbawala+ebay = Virtual Courier Aggregator presented by : Manish, Maura, Kirti, Puneet,
  3. 3. Dubbawala+ebay = Virtual Courier Aggregator presented by : Manish, Maura, Kirti, Puneet,
  4. 4. Design Brief Goal of the project Focus of the contextual inquiry Findings Final Design Brief
  5. 5. Goal of the Project To Design a Courier Service of the Future The Dabbawalas of Mumbai run a local courier service that delivers every day thousands of hot, home-made lunches to people from their homes to their offices and back with six sigma* accuracy. They have been doing this without modern technology for several years. Taking a leap out of their book, ( using technology) design a courier service at a national scale. the service will depend on local collection and delivery by small enterpreneurs (like ebay) abd yet will be efficient and accurate like the dabbawalla’s. Six Sigma is a disciplined, data-driven approach and methodology for eliminating defects (driving towards six standard deviations between the mean and the nearest specification limit) in any process -- from manufacturing to transactional and from product to service.
  6. 6. Classification of the Project Wide Open this is where we think our project should fit Process change New domain Amul University timetable Grameen Bank New application Consulting ITC e-chowpal Travel reimbursement Known Problem, Wide Open Narrowly Focused Unknown Solution New Technology New markets New version Products Digital ink, ECG Anesthetist, Poly- PhotoShop, Wallet, Sensor house, Poultry Windows New application Known product Carpool, Note taking, Skype, Gmail, Home accounting TV remote
  7. 7. Courier Service of the future
  8. 8. Courier Service of the future to Production and Deployment Usability Problems Design Changes Stake Holder Interviews Heuristic Evaluation Contextual Inquiry User Tests Focus Groups Field Trials Affinity Work Models Mind maps Prototypes Redesign Feasibility Problems Detailed Models Opportunities Screenshots Design Detailing Implementation Body-storming Storyboarding Participatory design Scenarios Product Definition ‘Thermacole’ models Business Models
  9. 9. Courier Service of the future Stakeholders are motivated, but Process change New domain have no intention to change others Amul University timetable Study the whole process, change Grameen Bank optimally. New application Consulting ITC e-chowpal Use technology only where it helps Travel reimbursement – try to support real work, optimally. Domain knowledge, prototypes, field studies Known Problem, Wide Open Narrowly Focused Unknown Solution New Technology New markets New version Products Digital ink, ECG Anesthetist, Poly- PhotoShop, Wallet, Sensor house, Poultry Windows New application Build analogies Known product Carpool, Note taking, USP – findGmail, Optimize the Skype, hidden problems Home accounting TV remote Support brainstorming Make prototypes Try out field studies
  10. 10. Users interviewed Courier Service Users Dubbawala Association President Individual Dubbawala Courier Service Basic Prinicples Followed : - Went where the user works - Observed the user as he works - Talked to the user about their work
  11. 11. User 1 An BITS Student Using Courier service to send his important documents to his hometown (Kolkata)
  12. 12. User 1 An BITS Student Using Courier service to send his important documents to his hometown (Kolkata)
  13. 13. User 2 Dubbawala Association General Secretary
  14. 14. User 2 Dubbawala Association General Secretary
  15. 15. User 3 Agent at a Courier Collection Center
  16. 16. User 4 Dabbawala at Dadar Station
  17. 17. User 4 Dabbawala at Dadar Station
  18. 18. User 5 Branch Manager Courier Service
  19. 19. User 5 Branch Manager Courier Service
  20. 20. User 6 Dabbawala at Dadar Station
  21. 21. User 6 Dabbawala at Dadar Station
  22. 22. Text User 7 (courier Service user) An IIT Student Using Courier service for the first time
  23. 23. Text User 7 (courier Service user) An IIT Student Using Courier service for the first time
  24. 24. Sequence Model pickup from a house Aggregation of the dabbas Load Dabbas in train Sorting of Dabbas at station Take the dabbas to office Delivery
  25. 25. Artefact VLP : Vile Parle (suburb in Mumbai) 9EX12 : Code for Dabbawalas at Destination EX : Express Towers (building name) 12 : Floor no. E : Code for Dabbawala at residential station 3 : Code for destination Station eg. Churchgate Station (Nariman Point)
  26. 26. Findings Top insights from the Affinity An evolved Business model that works Promoting entrepreneurship to drive business and efficiency Culture/education background help in creating a closed knit community Strong Customer Loyalty and trust
  27. 27. Findings User Goals, constraints, problems and opportunities Dabbawala community not so much interested in diversifying into a new line of business or extending the service to others. Rail Line is lifeline ( major reason of success in Mumbai) Taking the Local Model to national level ( Driving the community)
  28. 28. Findings User Goals, constraints, problems and opportunities Use of technology and social networking to create a new community of Courier Service Entrepreneurs In Mumbai itself the dabbawala turnover is around 50-60 Cr, we can imagine the kind of nos we are talking about, if we talk about taking the same model on national level Mode of Generating employment for semi-literate/Moderate tech knowledge guy (entrepreneur)
  29. 29. Findings Key Design Ideas Closed Network to a social network (online) Network Marketing ( influence of customers on prospective customers)

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