PRESENTED BY: MANISH KUMARSCHOOL OF MANAGEMENT NIT ROURKELA
AGENDA History Current scenario Accumulated debt Consequence of crises Start of the crisis Payment problems Competitor analysis Swot analysis Conclusion Suggestion
HISTORY Kingfisher Airlines Ltd. (KAIR) is a private airline based in Bangalore, India. Owned by Vijay Mallya of United Beverages Group . Tag line- “FLY THE GOOD TIME”. Kingfisher Airlines started its operations on May 9, 2005, with a fleet of 4 brand new Airbus - A320. It started its international operations on 3 September 2008 by connecting Bangalore with London.
Cont.. Kingfisher Airlines is one of the only seven airlines awarded 5-star rating by skytrax. Kingfisher operates 400 daily flights with regional and long-haul international services. In May 2009,KFA carried more than 1 million passengers, giving it the highest market share among airlines in India. Until December 2011,KFA had the second largest share in India’s domestic air travel market. First Indian Airlines to have in flight entertainment systems on every seat with guest being able to watch TV in flight.
CURRENT SCENARIO The DGCA suspended its flying license on October 20,2012. KFA has temporarily shut down its operations . Due to financial problem it has reduced the fleet from 63 to 16.
FINANCIAL CRISIS The Kingfisher Airlines financial crisis refers to a series of events that led to severe disruptions within Kingfisher Airlines. Ever since the airline commenced operations in 2005, it has been reporting losses. After acquiring Air Deccan, Kingfisher suffered a loss of over 1,000 crore for three consecutive years. By early 2012, the airline accumulated losses of over 7,000 crore.
CONSEQUENCE OF CRISES Its half of its fleet grounded. Salaries delayed. Several members of its staff going on strike. Kingfishers position in top Indian airlines on the basis of market share had slipped to last from 2 because of the crisis.
START OF THE CRISIS The start of the crisis was the freezing of the bank accounts of the airline by the Income Tax Department. As on 10th Jan 2012, Kingfisher Airlines has service tax arrears of 60 crore. KFA has not been depositing service tax collected from passenger with the department since November 2011 on regular basis and instead has been diverting it for other purpose on regular basis.
ACCUMULATED DEBT KFA has a debt of Rs 8030 crore. KFA has been loosing money from day one and has accumulated losses around RS 8000 crore. Cumulative due exceeds Rs 15000 crore.
PAYMENT PROBLEMS Kingfisher Airline has staff strength of 6,000 and spends 58 crore on salaries a month. Airlines delayed salaries of its employees in August 2011, and for four months in succession from October 2011 to January 2012. Kingfisher also defaulted on paying the Tax Deducted at Source from the employee income to the tax department.
Conti… HPCL: In Jul 2011, Hindustan Petroleum Corporation Limited (HPCL) stopped the fuel (ATF) supplies for about two hours to Kingfisher airlines owing to the non-payment of dues. Bharat Petroleum Corporation in 2009 had filed a case against Kingfisher airlines for non-payment of dues(250 cr). Since 2008, it has been reported that Kingfisher Airlines has been unable to pay the aircraft lease rentals on time.
Cont… Kingfisher received a notice from the Airports Authority of India on February 2012 regarding accumulated dues of 255.06 crore. Kingfisher Airlines had not paid some bankers (Lenders) as per the Debt Recast Package (DRP) with lending banks. By Feb 2012, Kingfisher has been declared NPA (Non-performing asset) by following banks • SBI • Bank of Baroda • PNB • IDBI • Central bank • BOI • Corporation Bank
COMPETITOR ANALYSISATTRIBUTES KINGFISHER JET AIRWAYS SPICE JETPrice 25% higher than Lower than Extremely low jet Kingfisher airlines Airways and IndianPermission to fly NO YES NAto USPermission to fly YES YES NAto UKIPO Floated Floated FloatedTargeted Both ends of Both ends of Lower end ofCustomer customer customer customersPositioning Premium Premium Lowest fares and Domestic Domestic no
COMPARISION WITHCOMPETITOR FACE LAST SHARE MARKET VALUE(RS) PRICE CAP(CR) IN NSE(RS)KINGFISHER 10 13.20 1067.51JET AIRWAYS 10 350.65 3027.30SPICE JET 10 34.40 1666.16CONTAINER 10 1012.55 13161.41CORP
SWOT ANALYSIS STRENGTH: Strong brand value Support from parent company Add 1 million passenger created a year Weakness Financial issue due to heavy Debt. Laying of employees caused a bad image. Unable to generate expected returns on investment done. Overspending of funds.
SWOT ANALYSIS Opportunity: The Indian aviation industry is growing at a rate of 24% per year. Large number of domestic untapped routes. Disposable income especially in middle class has increases. Threats Rising fuel cost. Govt. policies Least cost carrier.
CONCLUSION Financial crisis of KFA was due to following reasons: High fuel prices. Huge interest outgo due to heavy investment in purchase of aircraft. Overspending/Expenses Highly competitive industry Business model was not effective. Deregulation Act. Recession-lose passenger(High operation cost due to low demand).
SUGGESTION Foreign Investment . Fuel efficient planes for shorter distance. Improve revenue per passenger. Avoid aggressive expansion of fleets.