Successfully reported this slideshow.

The Income Tax Problem


Published on

  • Be the first to comment

The Income Tax Problem

  1. 1. The Income Tax Problem Income Tax is VERY COMPLEX but somehow income tax websites are EVEN MORE COMPLEX. a) Compare the index pages of the following three tax websites and point out how can they be improved from a usability perspective. b) Based upon the three examples provide wire frames for your own tax web site. Please annotate your wire frame with call outs specifying why certain choices were made. Make a comparison of 1. 2. 3.
  2. 2. SETTING THE EXPECTATIONS <ul><li>The Income Tax problem </li></ul>
  3. 3. Expectations <ul><li>This is a complex problem and I cannot possibly entertain all the parameters to evaluate the best solution at this point. However I would try to convey my problem solving techniques and domain knowledge that might persuade you to move my candidature to the next step. </li></ul><ul><li>PowerPoint could become a bottleneck as this is the only medium I would be using to express my thoughts and reasons. (even thought in the first instance I thought of including audio and videos as well) </li></ul><ul><li>I am not a domain expert therefore few of my assumptions could be wrong. I might setup new ground rules and project boundaries. For this solution, the taxpayer lives in USA </li></ul>
  4. 4. UNDERSTANDING THE INCOME TAX PROCESS <ul><li>The Income Tax problem </li></ul>
  5. 5. Tax Timeline Tom Stone, a 27 year old, IT professional living in Rochester, NY
  6. 6. This Process Relays on Memory capability Most humans can only remember some 5-9 distinct items at any given time period Recalling capability An average human being is good in recognizing things rather than recalling items or numbers learning capability Humans usually learns what they want to and I am sure Tax Laws are not a very interesting subject unless you are a tax attorney Data storing and retrieval capability Human brain does not store data like computers. There is a good chance that the data might get flawed in the retrieval process due to biasness or other natural factors Understanding capability It is a common practice for an average human to display ego centric behavior specially when it comes to money. On average, we want to pay as less tax as possible.
  7. 7. This is what tax software do today
  8. 8. Why do manual process when we can automate it <ul><li>Most of the financial transactions involves some middle agency that stores data </li></ul><ul><li>Storage is very inexpensive </li></ul><ul><li>Internet is more semantic and it ever was </li></ul><ul><li>Standard data formats </li></ul><ul><li>Willingness to share information is increasing </li></ul><ul><li>Data security </li></ul><ul><li>And probably few more… </li></ul>
  9. 9. Process after automation
  10. 10. PROPOSED SOLUTION <ul><li>The income Tax Problem </li></ul>
  11. 11. Who uses tax sites * = taxpayer lives in USA Most users/ simple functionalities Advanced Functionalities Administration Functions Taxpayer* Tax Consultant Tax Attorney Tax Administration Motivation to use this site <ul><li>Tax Amount </li></ul><ul><li>Track Refund </li></ul><ul><li>View updates </li></ul><ul><li>Client refunds </li></ul><ul><li>Client data </li></ul><ul><li>Commission </li></ul><ul><li>Law Changes </li></ul><ul><li>Other Updates </li></ul><ul><li>Administration </li></ul>
  12. 12. Problem with the current design <ul><li>One solution for all </li></ul><ul><li>No clear entry point </li></ul><ul><li>Assume people know </li></ul><ul><li>Very less automation </li></ul><ul><li>No data exchange </li></ul><ul><li>Bad interaction design </li></ul><ul><li>Many more…. </li></ul>
  13. 13. If this assertion is true <ul><li>I would recommend three different entry points for three different user sets (I am assuming administration already have a different entry point) </li></ul><ul><ul><li>Entry for taxpayers * </li></ul></ul><ul><ul><li>Entry for users who wants to know more </li></ul></ul><ul><ul><li>Entry for administration </li></ul></ul><ul><ul><li>* = wireframes provided only for taxpayer </li></ul></ul>
  14. 14. LOW FIDELITY WIREFRAMES TAXPAYERS <ul><li>The Tax Problem </li></ul>
  15. 15. Logo 18001234567 Advanced functionalities Login Register | Forget Password username Password File Taxes Track Refund Enter SSN Track Refund Welcome to the tax site User logs in
  16. 16. Logo 18001234567 Advanced functionalities 888-88-888 Enter your SSN Know Your Tax User click the button
  17. 17. Logo 18001234567 Advanced functionalities 888-88-888 Enter your SSN Know Your Tax Calculating … Fetching Income details… Fetching mortgage details… Fetching Expense Details… Calculating rebates… Calculating tax… Software talks to various agencies and fetch the data
  18. 18. Logo 18001234567 Advanced functionalities 888-88-888 Enter your SSN Know Your Tax Your Rebate is $1264.75 Confirm Amount | View Calculation This is the amount IRS will deposit in your bank account no: 333####6564, Citibank ( change ) Tax/refund amount is displayed
  19. 19. LOW FIDELITY WIREFRAME ADVANCED USERS <ul><li>The Tax Problem </li></ul>
  20. 20. Logo 18001234567 Basic Functionalities I have not done detailing for this user News Latest updates Legal Discussions
  21. 21. <ul><li>The Tax problem </li></ul>THANKS, [email_address]