“i’m in the club”<br />fostering community growth through clarity, inclusion, and conversation<br />mario anima<br />direc...
In the beginning…<br />
Image: NASA, ESA and the Hubble Heritage (STScI/AURA)-ESA/Hubble Collaboration<br />
ralphie wanted something…<br />what was it?<br />
he wanted to be:<br />a part of something<br />liked<br />included<br />
“A number of companies that marketed decoders to children (such as Ovaltine) often included "secret messages" on various r...
Sources: http://www.flickr.com/photos/kt/1125561/<br />http://www.flickr.com/photos/seadreamstudio/1402732646/<br />
members of your community feel like ralphie<br />photo by flickr user James Cridland // used with permission under Creativ...
decoder ring: inclusion<br />create TV content<br />get on TV callout: http://current.com/1p2104c<br />finished review: ht...
decoder ring: access<br />feedback via personality Q&As<br />that’s gay: politicians: http://current.com/1kfmc4c<br />call...
thanks<br />mario anima<br />director of product and community, Current TV<br />twitter: manima<br />hashtags: #socialc20 ...
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I'm in the club: Fostering community growth through clarity, inclusion, and conversation

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I'm in the club: Fostering community growth through clarity, inclusion, and conversation

  1. 1. “i’m in the club”<br />fostering community growth through clarity, inclusion, and conversation<br />mario anima<br />director of product and community, Current TV<br />twitter: manima<br />hashtags: #socialc20 #intheclub<br />social media and community 2.0 <br />may 3rd, 2010<br />
  2. 2. In the beginning…<br />
  3. 3. Image: NASA, ESA and the Hubble Heritage (STScI/AURA)-ESA/Hubble Collaboration<br />
  4. 4.
  5. 5.
  6. 6. ralphie wanted something…<br />what was it?<br />
  7. 7. he wanted to be:<br />a part of something<br />liked<br />included<br />
  8. 8. “A number of companies that marketed decoders to children (such as Ovaltine) often included "secret messages" on various radio shows aimed at children. The kids needed to use their decoders to decode the secret message (which was almost invariably a preview to the next episode of the show, which was usually a serial).”<br />exclusivity<br />accessibility<br />interaction<br />participation<br />Source: http://www.radioarchives.org/annie/ and http://en.wikipedia.org/wiki/Secret_decoder_ring<br />
  9. 9. Sources: http://www.flickr.com/photos/kt/1125561/<br />http://www.flickr.com/photos/seadreamstudio/1402732646/<br />
  10. 10. members of your community feel like ralphie<br />photo by flickr user James Cridland // used with permission under Creative Commons -- Attribution 2.0 Generic<br />
  11. 11. decoder ring: inclusion<br />create TV content<br />get on TV callout: http://current.com/1p2104c<br />finished review: http://current.com/1b2104c<br />
  12. 12. decoder ring: access<br />feedback via personality Q&As<br />that’s gay: politicians: http://current.com/1kfmc4c<br />call for questions: http://current.com/1radg4c<br />Bryan answers: http://current.com/1kc6g4c<br />
  13. 13. thanks<br />mario anima<br />director of product and community, Current TV<br />twitter: manima<br />hashtags: #socialc20 #intheclub<br />

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