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Is group buying a revolutionary advertising vehicle


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Is group buying a revolutionary advertising vehicle

  1. 1. Is Group Buying a Revolutionary Advertising Vehicle?<br />What is Group Buying?<br /><ul><li>Daily offers to buy a Local Product/Service at a deep Discount (50%-90%)
  2. 2. It must be bought in a minimum quantity if not merchant will not allow
  3. 3. Comes with Conditions & Expiry Date
  4. 4. Close cousin to Coupon Industry
  5. 5. Also called as Daily Deals</li></ul>Benefits<br />For Consumers<br />Daily deal websites are a pool of deals for consumers to bargain the local products. They encounter new Merchants/Services in their Local place. They avail great discounts as a matter of fact huge discounts. <br />For Merchants<br />The Benefits for local merchants are Zero upfront advertising cost, Acquisition of new customers, Repeat Customers after coupon is redeemed, high capacity utilization, free online advertising.<br />Advertising <br />Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail or new media such as websites and text messages.<br />Why advertising so keen for Local Businesses?<br />For a small business, every dollar is precious. Small businesses do not advertise for the sake of advertising. Instead, they want to get the most return for their investment. Your advertising campaign should translate to greater sales, more profits and healthier bottom line.<br />While there are a number of venues where you can promote your business, you need to ask three important questions:<br />Where are my target buyers? <br />What is the best medium to reach them? <br />Can I afford to launch an effective campaign using this medium?<br />An important step to developing your sales and marketing plan is to select the right media to send out your message. There are no hard-and-fast rules as to which media is better. The right media for one business may be wrong for another.<br />Why not News Papers for Local Advertising<br />Any given advertising message must compete for the reader’s attention. The paper may contain hundreds of ads, as well as dozens of articles and features for the reader to wade through. If the total time spent scanning a newspaper is only 20 minutes, your ad may not be noticed by a significant number of people.<br />You have no assurance that every person who receives the newspaper will read your ad. They may not read the section you advertised in, or they may simply have skipped the page because it contained little or nothing else of interest.<br />It has a relatively short life span (newspapers are typically read once, then discarded), thus requiring multiple insertions.<br /> <br />Why Daily Deal Sites can be preferred?<br />The reasons for accepting daily deals as advertising tool are:<br /><ul><li>Its Huge customer base
  6. 6. Customers segmented according to ZIP code
  7. 7. Potential Customers
  8. 8. Low cost for Deal Posts
  9. 9. One Time Investment
  10. 10. More Untapped Market
  11. 11. No Location Barriers for Expansion</li></ul>There is a huge customer base in daily deal websites and they are potential enough to purchase deals. The user base in daily deal websites are eagerly waiting for deals in their local places and will avail offers once the deal is open. This is great sale opportunity as well as advertising for local business. Once the impression is made about the business customers do return to the vendor for more products. The post of deal is the best way of advertising for local business.<br /> <br />Are you interested and looking for a perfect daily deal aggregator script at an affordable rate? Then, Cogzidel Technologies is the right place to find the cool scripts and products with updated features.<br />