Airtel - Analysis of past advertisements and marketing campaigns


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Analysis of Airtel's past advertisement and marketing campaigns.
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Airtel - Analysis of past advertisements and marketing campaigns

  1. 1. Presentation by Group-2Abhinav Shikhar Ashwin GoyalJoshuva Alexander Motiur RahamanMudit Desai Maneesh GargVignesh P.B Kanupriya Sethi
  2. 2. Competitive Environment• Communication:• “any thing that allows one person to communicate to another person “• 1) Telecom sector• 2) Skype• 3) Mail servers• 4) Social network sitesTodays youth share a relationship with theirfamilies but they share their life with theirfriends. Thus, the communication as well as theservice has relevance for todays youth.
  3. 3. 1. Airtel Jingle- A.R. Rahaman
  4. 4. 1. Airtel Jingle- A.R. Rahaman• 16 states, 600 million people, one service provider• One network that connects India, like A. R Rahman moves India with his music• TG: People who need wireless network, people who want to connect on the go, people who want to be the part of the revolution of wireless communication• This music went on to become the “Airtel Signature Tune”
  5. 5. 2. Join The Dots
  6. 6. 2. Join The Dots • “Few relation are very important, they cant be avoided • When relations are based on love and affections, distance is nothing and conversation is possible • - keep connected with Airtel”TG: special relations Son, Daughter, Wife, Husband, Mother, Father ( Every Family member)
  7. 7. 3. Communication Boundaries
  8. 8. 3. Communication Boundaries • ‘Express Yourself’ platform making the breaking of communication barriers its focal point “Deewarein gir jaati hain, faasle mit jaate hain, jahan do baatein ho jaati hain (Barriers break when people talk).” Connecting cultures, longing to communicate without any barriers the society places, making new friends, caring, unity, peace, free mindednessTG: long distance relationship Son/ daughter away from home, husband away from hiswife for business assignment, friends separated because ofcareers.
  9. 9. 4. Endless Goodbye
  10. 10. 4. Endless Goodbye• “A man and his girl are never apart even after they say goodbye”• With Airtel 3G video calls, you always stay close to your loved ones, no matter how far you are. • love-Affection-Togetherness• TG: people who always want to see and talk with each other• Nominated as Best Ad in CANNES Festival in 2010
  11. 11. 5. Street Performer
  12. 12. 5. Street Performer• “Dil Jo Chahe Pass Laye”• Wherever you go, carry your entertainment with you• Entertainment anywhere any day…. TG: On the GO entertainment lovers, Demanding
  13. 13. 6. Together Good Things Happen
  14. 14. 6. Together Good Things Happen• The growth of Airtel is related to Shahrukh khan from its• No one to someone to stardom, which is connected to 110 million fans.• Unity, togetherness, networking, Aspiration, chasing the dreams, relationships, success. • “Life is all about experience” • “You cannot be alone when 110 million people are connected with you” TG: Aspirating People, close friends, people who loves networking, people who want to be together
  15. 15. 7. Har ek friend Zaroori hota hai
  16. 16. 7. Har ek friend Zaroori hota hai Besides entertaining one and all with its catchy jingle, the ad served to position Airtel as a brand that stands for friendship, and helps one to stay in touch with all kinds of friendsThe early morning friend TG the guy who throws his house open the late night saviour the ones who pay for you The ones who borrow money from you - the list is endless…….
  17. 17. 8. Jo tera hai wo mera hai
  18. 18. 8. Jo tera hai wo mera hai• “Friendship is all about sharing”• Picturisation: vibrant, peppy, colourful and pretty much bursting with youth, and the upbeat mood of the ad is complemented by an anthem that has started creating quite a buzz on the digital space.• Relation, happiness, Youngsters, Masti, Cool factor, Memorable moments in friends.• TG: Teenagers, youngsters, Tech Savvy
  19. 19. Power of human expression
  20. 20. Proud to be Indian
  21. 21. Airtel Brand is All About……. Teenagers, youngsters, special relations-family, friends, love breaking of communication barriers Express Yourself love-Affection-Togetherness-bonding every friend is important “Dil Jo Chahe Pass Laye” More than 110 million people networking • & many more………..Sanjay Kapoor, Bharti Airtel chief executive for India and South Asia at anews conference in New Delhi March 11, 2010 said “One target audiencefor Bharti’s services is India’s 560 million youth, is who “have habits akin toyouth in the western world.”