How to get traffic to any site!


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Solve your traffic problems once and for all!

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How to get traffic to any site!

  1. 1. ==== ====Solve your traffic problems once and for all! ====Real Estate internet marketing is like any other kind of marketing, youre trying to reach a nichemarket and must plan accordingly. You have to start by identifying your target market in order todevelop your message convey exactly the kind of high value business proposition which yourniche will respond to.The first steps are to:1) Identify your target market; start with geo targeting and work with the demographics from there2) Decide how you want to be perceived by this target market and decide how youll foster thisperception3) Identify and refine your value propositionOnce youve done this, the next step is to develop and distribute your value proposition, makingsure that your value proposition is perceived by your target market exactly as intended - inmarketing, shaping consumer perception isnt just the most important thing: its everything.You have to start by positioning yourself to be perceived in a specific way; from here, youll needto maintain, develop, grow or alter this market position as you deem necessary.The real challenge is putting these principles into action:Driving TrafficThere are some important principles of traffic generation you need to understand in order to besuccessful at bringing visitors into your website.There are both principles and rules of traffic generation; principles have to do with your approachto the task and the rules are the practical nuts and bolts of driving traffic. You need to have anunderstanding of the larger picture before you can successfully put the practical techniques intoaction.What youll usually see a lot of is the techniques alone. While this is still valuable information, youprobably wont get far with these techniques if you arent versed in the underlying principles oftraffic generation.These are the most important principles of traffic generation:
  2. 2. * Traffic generation isnt a black art - its something which largely relies on common sense andmethods which can be replicated with consistent results.* The reason people usually fail in their traffic generation efforts is that they dont truly commit tomaking traffic generation techniques a fully integrated part of their business strategy.* You need to create a plan for driving traffic. Think of it as a road map; follow it, but rememberthat its not carved in stone. Your plan can and should evolve to reflect your real life experienceand results.* Continually test and track the results of your traffic generation efforts - and adjust your planaccordingly.* Set goals for yourself and as you meet them, raise the bar; traffic generation is a process, not asingle objective.* Dont be discouraged if you dont see results immediately.* Remember that driving traffic begins with building your site - Why is this? Because your siteshould be built from the ground up with visitors in mind. Look at other sites in your industry to gainan understanding of patterns of visitor behavior.See what these other sites are doing; dont hesitate to take a page from your competitionsplaybook if you see something which is working for them.This is where things can become challenging; its something like standing in Grand Central Stationat rush hour with a megaphone, trying to be heard above the noise of the crowd. The goal here isto get the attention of your target market and get them to come to your site.All business is arbitrage. Youre taking something which is cheap (to you, at least) and exchangingit for something of higher value - buy low, sell high.For example, SEO and other free traffic generation strategies essentially trade your time for trafficwhich is of higher value to you; this value may be measured directly in monetary terms or in othermeans (for instance, as signups to a list). The same is true of paid methods of driving traffic likePPC advertising; youre paying what you deem to be a small amount for something else which yousee as more valuable.If youve been reading carefully so far, you may have noticed that I havent said a word aboutbeing indexed by the search engines; thats because this falls under the heading of techniques,not the principles of traffic generation. While you do of course want to be indexed, this isnt yourprimary objective - and its something which will happen naturally as you work to drive traffic usingother strategies.Dont lose sleep over the search engine crawlers; they will come sooner or later. Remember thateven once your site is indexed, its no guarantee that visitors will follow. Focusing on beingindexed is losing sight of the forest for the trees. This will happen anyway as a side effect of usingother traffic generation methods. What you should be focused on is getting targeted traffic to your
  3. 3. site. For instance, if you exchange links with another site (or even a directory) relevant to yourindustry, the search engine crawlers will follow these links when indexing this other site and voila!Your site will be indexed.What you need to do is to let the web know that your site is there while simultaneously drivingtargeted traffic. The best way to do so is to create links to your site from other sites; not only dothese result in your site being indexed, but back links are great SEO and of course, they cangenerate traffic directly through visitor clicks.Here are a few things you can do to start driving traffic almost immediately:* Whenever you add new content to your site or blog, submit this content to the socialbookmarking sites (Digg, Technorati, etc.). Make an effort to give your posts attention-getting titlesso that people will be interested in reading your content.* Post comments on blogs which have a similar audience to the one youre trying to reach. Dontpost comment spam; write real, thoughtful comments and include a link back to your own site.* Start contributing to forums and message boards relevant to your industry.* Create an RSS feed for your site or blog and submit this feed to directories.* Write articles on your niche topic and submit them to directories article directories.* Join link exchanges* Build a linkwheel; create blogs and pages on platforms like HubPages, Squidoo, Facebook, etc.and link them to each other in a web ring-style structure. This helps the search engines identify thetopic of your site and will improve your page rank as well.These techniques can start driving traffic to your site very quickly; if you implement all of thesemethods and follow the basic principles of traffic generation, you really cant fail at bringing intargeted traffic.So why do so many people fail at traffic generation? Because they dont stick with it and followthrough; far too many website owners give up after a few days or a few weeks, saying that its justtoo much work for too little result - instead of analyzing their efforts and figuring out what is andisnt working for them.So how about search engine optimization (SEO)? Heres what you really need to know about1) Focusing on search engines rather than your potential customers is always a losing bet. Ifyoure putting all of your energy towards keeping up with the search engines and their constantlyevolving algorithms, youre losing sight of your visitors.2) Optimizing your site for very competitive (i.e. popular) keywords means fighting an uphill battlewith no guarantee of success.
  4. 4. 3) Generally speaking, youll do best with long tail keywords; these require far less work in termsof optimizing your content. Long tail keywords are also very effective at attracting targeted traffic.The effort you put into optimizing your content for long tail keywords will bring you much betterresults than the same amount of time and effort spent optimizing your site for popular keywords.4) Offsite optimization is just as important (if not more so) than on site SEO. Back links can dowonders for your traffic; but remember to keep all of your efforts focused on visitors, not searchengines whether youre working on on-site or offsite SEO.5) Base your traffic generation strategy on visitors and the search engines will follow.6) As you develop and implement SEO techniques, always keep in mind how people actually lookfor information online - thats why long tail keywords are so important. Its a lot easier to rank highin the search results for long tail keywords. Being in the top 10 on Google for several long tailkeywords will bring you a lot more traffic than being on the 10th page of results for a highlycompetitive keyword (which is where youll start out if youre very lucky if you choose to go thisroute).Remember that its a long way to the top; be patient and enjoy the view on your way up. Stick withit and youll eventually have more traffic than you know what to do with!Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Marketer.Discover how to outsmart your competitor, ethically dominate the search engines, and legallysiphon off tons of cash in hand buyers from your website! Get a customized FREE report on whatis wrong with your website! Source: ====Solve your traffic problems once and for all! ====