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The Power Of Prototypes - Chicago Ideas Week '13


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Instead of telling your friends about your great idea, show them. Learn how prototyping advances your design with tips, methodologies, and tools applicable for novices and experts alike.

The Power Of Prototypes was first presented at Chicago Ideas Week on Oct. 17th, 2013 by Manifest Digital in Chicago.

Published in: Design, Technology, Business

The Power Of Prototypes - Chicago Ideas Week '13

  1. 1. @ManifestDigital @chicagoideas
  2. 2. “A prototype, regardless of its fidelity, functionality, or how it is made, captures the intent of a design and simulates multiple states of that design.” -  Todd Zaki Warfel Prototyping – A Practitioner’s Guide
  3. 3. Prototyping allows you to... •  Show, not just describe •  Test multiple concepts •  Respond quickly to feedback and adapt the design •  Catch mistakes early Prototyping reduces risk, which ultimately saves time, effort, and money.
  4. 4. 5 Tips for Prototyping
  5. 5. 1. Understand the audience and what you’re trying to achieve.
  6. 6. 2. Set expectations – prime the audience.
  7. 7. 3. Don’t try to prototype everything, just build what you need.
  8. 8. 4. Prototypes are meant to be disposable (aka – it’s not a masterpiece).
  9. 9. 5. If you can’t make it, fake it.
  10. 10. Before you pick a method, consider: •  The needs of your audience •  What you’re trying to achieve •  Familiarity with the tool •  Cost (license fees, as well as time to learn the tool) •  Whether or not collaboration is important •  Distribution (to participants, clients, developers, etc)
  11. 11. Common Tools Matrix Experience Brand/Concept • Screen Comps • Linked Screen Comps (inVision, Prototypr) HTML/CSS & Javascript Axure, Omnigraffle •  Visual Fidelity •  InDesign • DivShot • Linked Wireframes • Visio •  • Balsamiq •  POP, paper prototypes Concept Usability Interactive Fidelity ©  Gail  Swanson   ©  Gail  Swanson  
  12. 12. Meet the Manifest Team Jason Ulaszek (@webbit) EVP, Customer Experience Slideshare: Jason is a crazed evangelist for user experience design, accosting strangers with sermons on its value in solving business and social problems. He's a leader in the experience design practice at Manifest Digital, Co-Founder of UX for Good, and serves as an adjunct faculty member in the HCI Masters program at DePaul University. Patrick DiMichele (@theparanoids) Director, User Experience Patrick  has  spent  his  career  connec4ng  organiza4ons  and  audiences  by  uncovering   organiza4onal  goals,  priori4es  and  constraints;  by  understanding  customer  desires,   mo4va4ons  and  barriers  to  engagement;  by  cra?ing  solu4ons  that  address  the  needs   and  facilitate  the  key  ac4vi4es  of  both  groups.    He  loves  his  job.   Stacey Harbin (@harbinowitz) Senior Manager, User Experience Stacey believes technology should make your life better, not more frustrating. To that end, she spends an average of 8 hours a day helping companies create memorable interactions with the outside world. The other 16 hours are spent keeping up with industry trends, experimenting with new taco permutations, or defending her furniture from her pit bull puppy, Evelyn.
  13. 13. Meet the Manifest Team Brittany Travitz (@brittanytravitz) Senior Manager, User Experience Jared Palay (@jlpalay) Senior Manager, User Experience Zeke Binion Amy Gurka (@ebinion) (@gurkagurka) Manager, User Experience Senior Associate, Content Strategy Kate Fitzgibbon Krystin McDermott (@kulturshok) Senior Associate, User Experience (LinkedIn) Recruiting Associate David Rossman (LinkedIn) Ethan Danstrom Senior Manager, Visual Design Senior Manager, User Experience (@atimefordesign)
  14. 14. References and Resources: •  Prototyping: A Practitioner’s Guide, Todd Zaki Warfel •  Axure RP 6 Prototyping Essentials, Ezra Schwartz •  A Project Guide to UX Design, Russ Unger & Carolyn Chandler •  About Face 3: The Essentials of Interaction Design, Alan Cooper •  Designing Interfaces, Jenifer Tidwell