Archaeology of Future Design
Trend As A Tool For The Future
JodyTurner@CultureofFuture.com
We are in the middle of redesigning
how we live, work and play...
Culture has changed, countries have changed,
citizens ha...
Why Trending Works
“You cannot ask the consumers for things they can’t even imagine.
Maybe that’s why they don’t use focus...
SLOW MOVING, 10,000 meter view. (2-5 year)
BASIC HUMAN NEEDS, CULTURAL SOUP WE ALL SWIM IN
Maslov’s chart, Globalization r...
Meaningful Example: This is
the New Bank: Umqua Bank
Innovation Lounge is built on
community ideals with a coffee
bar, lar...
Design: Moving old to new
Here are a few examples of future leaning design.
Portable
Device
Solar Charger
Solar Clock Meet...
JodyTurner@CultureofFuture.com
+1 310 584 1021
Intro To Trending
Intro To Trending
Intro To Trending
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Intro To Trending

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We are in the middle of redesigning how we live, work and play. Culture has changed, countries have changed, citizens have changed.

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Intro To Trending

  1. 1. Archaeology of Future Design Trend As A Tool For The Future JodyTurner@CultureofFuture.com
  2. 2. We are in the middle of redesigning how we live, work and play... Culture has changed, countries have changed, citizens have changed.
  3. 3. Why Trending Works “You cannot ask the consumers for things they can’t even imagine. Maybe that’s why they don’t use focus groups at Apple.” - Nicolas Gonzalez Garrido, writing to Fast Company
  4. 4. SLOW MOVING, 10,000 meter view. (2-5 year) BASIC HUMAN NEEDS, CULTURAL SOUP WE ALL SWIM IN Maslov’s chart, Globalization result Trend Example: Social Networks Meaning is the overriding need right now, meeting people’s concerns and fears with solution will create a LOVEMARK brand and product. This is the level we predict future from, we chart the flow and see the evolution…. Disrupters are possible. MEDIUM MOVING, closer in. (1-2 year) Regional focus, jumping from global intelligence to local relevance, Highly applicable to product, service and business behavior. Trend Examples: Threadless.com “Co-Creative Society, Global Intelligence with Local Relevance” FAST MOVING, very close, shifts quickly. (Seasonal) Shape of cell phone, color texture, but as we know cell phones will be disappearing in the future as they will transform to something else in the convergence society.
  5. 5. Meaningful Example: This is the New Bank: Umqua Bank Innovation Lounge is built on community ideals with a coffee bar, large community computer wall, comprehensive work stations. Banking now is about customized contact – helping people build new models of businesses, new ways of living more personally and intimately.
  6. 6. Design: Moving old to new Here are a few examples of future leaning design. Portable Device Solar Charger Solar Clock Meeting/Info PointSmall, Fluid Spaces - 4Sides4Home Self-Contained Bio-Farming Usage Metering Personal Air Quality Meter Stay Off the Grid Walls Atmospheric Water Generator Creativity Kitchen Power Generating Floors Biomimiced Eco Materials Packaging Virtual PCs Reuse Design Health Measuring/Coaching
  7. 7. JodyTurner@CultureofFuture.com +1 310 584 1021

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