the social business roadmap                                                                                               ...
Upcoming SlideShare
Loading in …5
×

Social Maturity Model by @lithiumtech

676 views

Published on

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
676
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
13
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • Stage 3: first time we see executive sponsors get involvedBut find that it is not scalable to try to deal with all of the customers 1-on-1
  • Social Maturity Model by @lithiumtech

    1. 1. the social business roadmap stage 5 fully engaged stage 4 real results customers are part of the stage 3 extended workforce of the stage 2 operational company stage 1 experimental customer lifecycle integration traditional business system integration social is infused across brand community the entire customer central data and analytics facebook page experience social hub listening twitter response center gamification systems corporate blogsmeasurement share of voice followers customer engagement revenue uplift competitive differentiation customer sentiment fans organic traffic call deflection share price press mentions likes word of mouth customer loyalty confidential net promoter score

    ×