Defined problem presentation


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Defined problem presentation

  1. 1. Symptum Cycles<br />Change<br />Business Plan:<br />Mitch Angus<br />Vladimir Borisov<br />
  2. 2. Overview<br /><ul><li>Industry
  3. 3. Insight
  4. 4. Market
  5. 5. Competition
  6. 6. Operations
  7. 7. Financing</li></ul>Overview<br />
  8. 8. The Beginning to an End of an Age<br />Unreliability<br />
  9. 9. Industry<br />Division D<br />Major Group 37: Transportation Equipment<br /> <br />Industry Group 375: Motorcycles, Bicycles, And Parts<br /> <br />3751 Motorcycles, Bicycles, and Parts<br />Industry<br />
  10. 10. The Problem<br />The Problem<br />A traditional external system relies on:<br /><ul><li>User set-up
  11. 11. Maintenance
  12. 12. Compatibility and quality of parts</li></ul>The chance of a standard gear system shifting correctly is 26%<br />External gear systems are prone to the elements<br />
  13. 13. The Symptum Solution<br />Drive System<br />A standardized Drive System <br /><ul><li>That will reduce the overall weight
  14. 14. Offer a shift reliability better than the standard 26%
  15. 15. Will be significantly less expensive to manufacture </li></ul>Symptum’s internal drive system is more efficient then anything out there today on the market. <br />
  16. 16. Uniqueness<br />Unique Value Proposition<br /><ul><li>New standard in mountain biking
  17. 17. A more durable, reliable and cost effective product
  18. 18. Ease of rebuilding and modifying
  19. 19. No gears will be required for shifting.
  20. 20. Will use a variable system.
  21. 21. Symptum will pre-select 27 gear ratios to be shifted by a rapid shift mechanism.
  22. 22. Ability to offer an infinite amount of gear ratios within its range.
  23. 23. Creates a more balanced bike distributing the weight towards the center of the bike. </li></li></ul><li>Standard External Gear System<br />A standard gear systems chances of shifting correctly is less than half than that of an internal gear system. <br />Requires constant maintenance. <br />Exposed to the elements. <br /><ul><li>Over time major wear will occur.
  24. 24. Possibility of potentially damaging beyond repair.
  25. 25. Gear selection is severely reduced. </li></ul>The Standard<br />
  26. 26. The Proposed Design<br />Variable sheave pulleys are widely used mechanisms in many industrial settings and CVTs.<br />Shortcomings of existing designs<br /><ul><li> Shifting
  27. 27. Belt slippage
  28. 28. Size</li></li></ul><li>Market Summary<br /><ul><li>6 Billion Dollar Industry in the US.
  29. 29. Bike Industry is growing at a rate of 6.4%.
  30. 30. Headquarters will be located in Portland, Oregon.
  31. 31. Portland regularly ranks at the top of Bicycling Magazine’s list of the best cycling cities.
  32. 32. Portland’s bicycle-related industry was worth $60 million in 2007.
  33. 33. Nation’s highest % of workers who commute by bike, about 3.5%.
  34. 34. The market is increasing yet stable and will continue to thrive with popularity in the sport starting to increase. </li></li></ul><li>Target Market<br /><ul><li> Active, passionate bike riders ages 15-50
  35. 35. Aggressive, active and entertaining lifestyle while seeking high quality </li></ul> of perfection and reliability. <br /><ul><li> Discretionary income </li></ul>Target Market<br />
  36. 36. Marketing Technique<br />Marketing & Sales<br /><ul><li>Word of mouth & viral marketing will play a large role in Symptum’s business.
  37. 37. Sponsoring events & promoting products at conventions.
  38. 38. A team vehicle that shows up to local events.
  39. 39. A team of sponsored riders to ride Symptum bikes at events and hand out advertising products. </li></li></ul><li>Competition<br />The bicycle industry is divided into 4 different distribution channels. <br />I. Specialty 49% II. Full Line 8%<br />III. Other 6% IV. Mass Merchants 37%<br />Niche<br /> Having a standardized internal drive system will set us apart from the competition.<br />Competition<br />
  40. 40. Operations<br />Operations<br />
  41. 41. Where the Money Comes From<br />Money to Start <br /><ul><li>3 Initial investments
  42. 42. March $111,000
  43. 43. July 160,000
  44. 44. February 150,000</li></ul>Product<br /><ul><li>Manufacture and sell and line of race specific mountain bikes with an integrated variable drive system.
  45. 45. Local bike retailers can purchase at a premium.
  46. 46. Customers can purchase from authorized retailers. </li></li></ul><li>Questions<br />Questions<br />Questions<br />