Symptum will pre-select 27 gear ratios to be shifted by a rapid shift mechanism.
Ability to offer an infinite amount of gear ratios within its range.
Creates a more balanced bike distributing the weight towards the center of the bike. </li></li></ul><li>Standard External Gear System<br />A standard gear systems chances of shifting correctly is less than half than that of an internal gear system. <br />Requires constant maintenance. <br />Exposed to the elements. <br /><ul><li>Over time major wear will occur.
Possibility of potentially damaging beyond repair.
Gear selection is severely reduced. </li></ul>The Standard<br />
The Proposed Design<br />Variable sheave pulleys are widely used mechanisms in many industrial settings and CVTs.<br />Shortcomings of existing designs<br /><ul><li> Shifting
Headquarters will be located in Portland, Oregon.
Portland regularly ranks at the top of Bicycling Magazine’s list of the best cycling cities.
Portland’s bicycle-related industry was worth $60 million in 2007.
Nation’s highest % of workers who commute by bike, about 3.5%.
The market is increasing yet stable and will continue to thrive with popularity in the sport starting to increase. </li></li></ul><li>Target Market<br /><ul><li> Active, passionate bike riders ages 15-50
Aggressive, active and entertaining lifestyle while seeking high quality </li></ul> of perfection and reliability. <br /><ul><li> Discretionary income </li></ul>Target Market<br />
Marketing Technique<br />Marketing & Sales<br /><ul><li>Word of mouth & viral marketing will play a large role in Symptum’s business.
Sponsoring events & promoting products at conventions.
A team of sponsored riders to ride Symptum bikes at events and hand out advertising products. </li></li></ul><li>Competition<br />The bicycle industry is divided into 4 different distribution channels. <br />I. Specialty 49% II. Full Line 8%<br />III. Other 6% IV. Mass Merchants 37%<br />Niche<br /> Having a standardized internal drive system will set us apart from the competition.<br />Competition<br />