The document summarizes the results of a mobile app usage survey conducted in India. It found that 57% of respondents currently use smartphones, with 56% already owning one and others planning to purchase within 6 months. 45% of smartphone users access the mobile internet almost daily, with browsing, social networking, and email being most popular uses. Respondents were split on preferring apps versus browsers, and the average user has 1-5 apps installed on their phone, mostly for entertainment, social networking, games and calculators/converters. The survey was conducted by Mind Dots Software Systems to understand mobile usage patterns in India.
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Mobile app usage survey report
1. Mobile App Usage Pattern Survey
Mind Dots Software Systems Pvt Ltd
Http://www.minddotss.com sales@minddotss.com
2. Objective:
The objective of the survey is to understand mobile app usage pattern in India.
Audience: Entrepreneurs, Techies, Students, IT & Non IT Professionals, Teens
Medium: On & Offline
Questions:
1. No of Smartphone Users
% of Respondents
Yes 57%
No 43%
Table 1: Percentage of smart phone users
Are you currently using a Smartphone?
43%
57% Yes
No
Graph 1: Percentage of smart phone users
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3. 2. Switching over to Smartphone
% of Respondents
I already have one 56%
Within 3 months 6%
Within 6 months 17%
Not interested in smart phones 21%
Table 2: Possibility of getting a smart phone within the near future
If No, are you planning to get one?
I already have one
21%
Within 3 Months
17% 56%
Within 6 months
Not interested in smart
phones
6%
Graph 2: Possibility of getting a smart phone within the near future
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4. 3. Active Mobile Internet Users
% of Respondents
Almost Daily 45%
Weekly 26%
Never 29%
Table 3: Frequency of mobile internet usage
How often do you use mobile Internet?
29%
45%
Almost Daily
Weekly
26% Never
Graph 3: Frequency of mobile internet usage
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5. 4. Mobile Application Usage by categories
% of Respondents
Just Browse 28%
Online Shopping 3%
Social Networking 24%
Paying Bills 5%
E-Mail 26%
I don’t use 14%
Table 4: What people use mobile internet for
What do you use mobile Internet for?
14%
28% Just Browse
Online Shopping
26%
3% Social Networking
Paying Bills
5% 24% E-Mail
I Don't Use
Graph 4: What people use mobile internet for
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6. 5. Native App Vs Browser (WAP Sites)
% of Respondents
App 45%
Browser 55%
Table 5: People’s preference for app or browser
Would you prefer a specific app or a generic browser
for your internet needs?
45%
55% App
Browser
Graph 5: People’s preference for app or browser
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7. 6. How many apps are currently in your mobile?
% of Respondents
0 17%
1–5 43%
6 – 10 18%
Above 10 22%
Table 6: No. of apps on people’s mobiles
How many apps are currrently in your mobile?
22% 17%
0
18% 1 to 5
43% 6 to 10
Above 10
Graph 6: No. of apps on people’s mobiles
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8. 7. Mobile Application Utilization by categories
% of Respondents
Calculators / Converters 15%
Entertainment / Restaurants / Music 12%
News / RSS Feeds 11%
Travel / Ticket Booking / Navigation 9%
Social Networking / Instant Messaging 15%
Sports 7%
Games 15%
Weather 5%
Search Tools 10%
None 3%
Table 7: Type of apps used by peopl
Calculators/Converters
What kind of apps do you have?
Entertainment/Restaurants/Musi
c
News/RSS Feeds
Travel/Ticket Booking/Navigation
3%
15%
5% 10% Social Networking/Instant
12% Messaging
15%
Sports
11%
7%
9% Games
15%
Weather
Search Tools
None
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9. Credits & Thanks:
Nishanth Prem Raj – Project Intern – http://in.linkedin.com/pub/nishanth-premraj/30/62a/666
Prinu George – Project Intern – http://in.linkedin.com/pub/prinu-george/21/237/284
About us:
Mind Dots Software Systems Pvt Ltd is a two year old startup technology company
focused on web & mobile application development. We are a group of young
engineers, working towards simplicity, innovation and thus enriching user
experience.
We have just launched our flagship product Mangomelon, which is web & mobile
based application. Mangomelon – app for all your needs, It’s a freely downloadable
application. For more information visit http://www.mangomelon.com
Http://www.minddotss.com sales@minddotss.com