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Ssscm Itc Bingo 1

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Ssscm Itc Bingo 1

  1. 2. Project: Sector Specific Supply Chain Management Company: ITC India Ltd. Product: Bingo Prepared by Group No. 3
  2. 3. CONTENTS <ul><li>Indian Scenario </li></ul><ul><ul><li>Market overview </li></ul></ul><ul><li>About company </li></ul><ul><ul><li>Vision and Mission statement </li></ul></ul><ul><ul><li>Diversified presence </li></ul></ul><ul><li>ITC – Bingo </li></ul><ul><ul><li>Pre – launch studies </li></ul></ul><ul><ul><li>Offerings </li></ul></ul><ul><ul><li>Distribution channel </li></ul></ul>
  3. 4. Indian Scenario <ul><li>Annual average per capita consumption is 500 gms </li></ul><ul><li>More than 1000 different snack products </li></ul><ul><li>300 types of savories </li></ul><ul><li>85% market share of salty snack segment </li></ul><ul><li>Estimated market of $344 billion in 2025 at compound interest rate of 4.1% </li></ul>
  4. 5. Indian Scenario – Major Players <ul><li>Pepsi Co </li></ul><ul><li>Haldiram’s </li></ul><ul><li>ITC </li></ul><ul><li>Britania </li></ul><ul><li>Bikano </li></ul><ul><li>Balaji </li></ul><ul><li>Kellog’s </li></ul><ul><li>Marico </li></ul><ul><li>Dabur </li></ul><ul><li>HUL </li></ul>
  5. 6. About ITC <ul><li>Established in:- 1910 </li></ul><ul><li>Market Capitalization :- US $ 18 billion </li></ul><ul><li>Turnover :- US $ 4.75 billion </li></ul><ul><li>India's top 10 Most Valuable (Company) Brands </li></ul>
  6. 7. About ITC <ul><li>Diversified presence in </li></ul><ul><li>Cigarettes, </li></ul><ul><li>Hotels, </li></ul><ul><li>Paperboards & Specialty Papers, </li></ul><ul><li>Packaging, </li></ul><ul><li>Agri-Business, </li></ul><ul><li>Packaged Foods & Confectionery, </li></ul><ul><li>Information Technology, </li></ul><ul><li>Branded Apparel, </li></ul><ul><li>Personal Care, Greeting Cards, Safety Matches and other FMCG products </li></ul>
  7. 8. About ITC <ul><li>Vision </li></ul><ul><li>Sustain ITC’s position as one of India’s most valuable corporations through world class performance, creating growing value for the Indian economy and the company’s stakeholders. </li></ul><ul><li>Mission </li></ul><ul><li>To enhance the wealth generating capability of the enterprise in a globalizing environment , delivering superior and sustainable stakeholder value. </li></ul>
  8. 9. About ITC - Bingo <ul><li>Pre – launch Research </li></ul><ul><ul><li>Conducted in house research regarding home made snacks </li></ul></ul><ul><ul><li>70 % of respondents confirmed their reference as Bhel, Gol gappas, Khakra etc. </li></ul></ul><ul><ul><li>Chefs from ITC hotels called upon to dish out different flavors and delicacies different flavors. </li></ul></ul>
  9. 10. About ITC - Bingo <ul><li>Bingo – Sounds WIN </li></ul><ul><li>Manufacturing Facility – Haridwar (Rs 700 crore) </li></ul><ul><li>Offering a higher margin (4% -5%) </li></ul><ul><li>Future investment of 150 crore </li></ul><ul><li>Rs 60-70 crore on campaign </li></ul><ul><li>Holds 16% Market Share </li></ul>
  10. 11. About ITC – Bingo <ul><li>Product offerings </li></ul><ul><li>Potato chips </li></ul><ul><ul><li>Masala Flavor </li></ul></ul><ul><ul><li>Salted Flavor </li></ul></ul><ul><ul><li>Tomato Flavor </li></ul></ul><ul><ul><li>South inspired </li></ul></ul><ul><li>Finger snacks offerings </li></ul><ul><ul><li>Pakoda inspired live wires </li></ul></ul><ul><ul><li>Khakra inspired mad angles </li></ul></ul><ul><ul><li>Tedhe medhe </li></ul></ul>
  11. 12. Distribution Channel <ul><li>Established distribution channel for cigarettes </li></ul><ul><li>Available at most pan shops </li></ul><ul><li>Retail tie-ups, Biyani's Future Group – Big Bazaar </li></ul><ul><li>Local retail shops, kirana stores </li></ul>
  12. 13. <ul><li>THANK YOU </li></ul>

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