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Implications & recommendations - 4• Consumption Trends China 2012

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Implications & recommendations - 4• T4: Tech 360 is changing consumers‟ usage and preference for products. A brand needs to incorporate new technology into its products and services, so that the product and technology become one and the same in consumers‟ minds. When consumers think of the new technology, they think of the brand. Technology is also at the heart of enabling creativity and delivery of T9: Alternative Sensory Experience and T5: Virtual & Physical Worlds Seeping into Each Other.• With the acceleration of pace of life, increasing pressure, and T7: Lazy Consumption, consumer demands begin to polarize. On the one end, products, services and technology that are simple and intuitive are welcomed. On the other end of the scale, packaged solutions that bundles complicated steps into a one-stop solution will also be well-received, as they cut down on the time and resources that consumers have to put in.

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