The „cocooning‟ man or woman is not a novelty. Faith Popcorn, thefamous US trend forecaster, first proposed „Cocooning‟ as a trend in1992. In recent years, this trend has gained critical mass and isbecoming more prominent in China. Cocooners are called Zhais inChinese. The proliferation of the Zhai lifestyle brings with it an entireZhai economy, such as home delivery service, E-shopping, increasedneed for communication and technology products etc. Furthermore,Zhais come in different varieties. They are no longer just the stay-at-home type. With the maturity of mobile technologies, many Zhais goout and get around. However, they morph into IT Zhais. Despitebeing and hanging around with people, their main focus is their mobiledevice instead of people.