TREND 2 Eco-FriendlyAs the concept of environmental protection starts to get through toconsumers, isolated, random environmental initiatives are seen asinadequate. Consumers now focus more and more on the concept of thetotal environment. This means connecting together all the links of life intoa complete ecological chain, and deriving from this a whole environmentalway of living, rather than just a series of short-term initiatives. Greenactivities are integrated into the surrounding environment to arrive at a“complete” natural ecological system. For example, if you take thedecision to put a plant in a room, you also have to provide decenttreatment for the insects which it attracts, since the plant and the insectstogether constitute an ecosphere.