How Cities Can Best Use ICSC to Attract Retail

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  • How Cities Can Best Use ICSC to Attract Retail

    1. 1. Oklahoma OpportunitiesBringing Retail to Oklahoma Cities Through ICSC Shows And Events
    2. 2. What is ICSC?• International Council of Shopping Centers• Clearinghouse for Retail• Fast and Focused• Meeting Driven at larger events
    3. 3. RECon - Las Vegas
    4. 4. RECon - Las Vegas• Quick, focused meetings• Preparation is key
    5. 5. RECon - Las Vegas• Know what you have to offer • Demographics • Opportunities • Incentives • Land/Sites/Spaces• Know what you want
    6. 6. Questions You’ll Get• It’s Vegas. We know why you want to go.• Will you come back with a deal?• How do we prepare?
    7. 7. What You Need To Know• Get a comprehensive list of available commercial parcels and sites• Aerials are a must• Know the zoning & pricing for any sites you present• Get solid demographics and market data
    8. 8. Before Vegas• ICSC OK/Ark idea exchange Monday, Sept. 19th at the Skirvin in OKC• Texas ICSC Dealmaking show Nov. 2-3-4 in San Antonio
    9. 9. Oklahoma Opportunities• In 2010, a dozen Oklahoma cities large and small decided to go to the Texas show as a coalition and try to make an impact.
    10. 10. the Booth, 2010
    11. 11. The Booth
    12. 12. The Booth
    13. 13. Reception - Relationships
    14. 14. Participants2011 2010 Guymon Glenpool Enid Cushing Ponca City Sulphur Woodward Collinsville El Renoand Collinsville! Shawnee Bethany Choctaw
    15. 15. The Message
    16. 16. The Outcome?• Anecdotal evidence: Very positive!• Bystanders, other cities and Economic Development agencies visited the booth, took pictures• Developers who did not make it to the reception came by... word spread.
    17. 17. Questions? Mandy VavrinakCrossroads Communications, LLC918-633-4397 | mvavrinak@mac.com mandyvavrinak.com

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