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We’re a highly disruptive multimedia business that serves one of the world’smost passionate consumer enthusiast markets… t...
Many people think being in the music business is a really bad idea."The music business is a cruel and shallowmoney trench,...
Fortunately, our experience has been very different!We just completed our fourth year of operation and now reach thelarges...
2008                2009               2010               2011 Premier Guitar              Magazine circulation (print)   ...
What’s Our Secret Sauce?                           5
• “Digital First” Technology• Editorial Integrity• Continuous Content Creation                               6
Disseminate Content Through Multiple Channels                                            7
Leverage Social Media Channels for Traffic;       Engagement; and Branding                                              8
What’s New?              9
Monetizing our large audience through new products and services.                                                          ...
Selling tablet subscriptions and single copies.                                                  11
Selling products and services.                                 12
Events… paid weekend fan camps in major markets…         virtualized for after event sales.                               ...
Penetrating a larger portion of the total potential reader market                                                         ...
A new content aggregation portal.                                    15
Video PublishingInternet Mediated   • Conventional network   • Reach larger, more casual     segment of the enthusiast    ...
Broadcast/webcast    • Pilot for Discovery Channel    • PGTV    • Syndicated radio                                    17
Thank You!Happy to answer questions.     Peter F. Spraguepeters@premierguitar.com     p: 319.447.5551     F: 319.447.5599 ...
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Mediafacts Uitgeverscongres 2012 Premier Guitar

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Mediafacts Uitgeverscongres 2012 Premier Guitar

  1. 1. We’re a highly disruptive multimedia business that serves one of the world’smost passionate consumer enthusiast markets… the world’s 60 million guitarists. 1
  2. 2. Many people think being in the music business is a really bad idea."The music business is a cruel and shallowmoney trench, a long plastic hallway wherethieves and pimps run free, and good mendie like dogs. Theres also a negative side.“ - Hunter S. Thompson Father of “Gonzo” Journalism, Author Fear and Loathing in Las Vegas 2
  3. 3. Fortunately, our experience has been very different!We just completed our fourth year of operation and now reach thelargest global audience of guitar enthusiasts… over 2 million every month… through 8 discrete magazine delivery platforms. 3
  4. 4. 2008 2009 2010 2011 Premier Guitar Magazine circulation (print) 25,000 25,000 25,000 32,232 Magazine circulation (digital) 21,093 35,741 57,018 90,012 Share of market (units/pages) 28% 31% 32% 40% Website traffic 182,710 405,607 727,363 1,144,836 Guitar Player Magazine circulation 132,134 113,336 102,214 95,505 Share of market (units/pages) 28% 28% 25% 30% Website traffic NA 94,019 110,671 100,186 Guitar World Magazine circulation 242,642 203,338 187,789 155,033 Share of market (units/pages) 29% 25% 28% 20% Website traffic NA NA 1,146,617 1,103,368 Acoustic Guitar Magazine circulation 66,665 60,341 59,383 51,000 Share of market (units/pages) 16% 15% 15% 10% Website traffic NA NA 32,349 54,186In just 4 years we’ve captured not only the largest audience, but have also taken the advertising share of market lead against 3 print centric legacy competitors that have each been publishing for more than 30 years. 4
  5. 5. What’s Our Secret Sauce? 5
  6. 6. • “Digital First” Technology• Editorial Integrity• Continuous Content Creation 6
  7. 7. Disseminate Content Through Multiple Channels 7
  8. 8. Leverage Social Media Channels for Traffic; Engagement; and Branding 8
  9. 9. What’s New? 9
  10. 10. Monetizing our large audience through new products and services. 10
  11. 11. Selling tablet subscriptions and single copies. 11
  12. 12. Selling products and services. 12
  13. 13. Events… paid weekend fan camps in major markets… virtualized for after event sales. 13
  14. 14. Penetrating a larger portion of the total potential reader market 14
  15. 15. A new content aggregation portal. 15
  16. 16. Video PublishingInternet Mediated • Conventional network • Reach larger, more casual segment of the enthusiast market • Drives sales of other existing products & services • Monetize non-endemic advertisers (apparel, tech, beer/liquor, automotive) • Installed viewer base 16
  17. 17. Broadcast/webcast • Pilot for Discovery Channel • PGTV • Syndicated radio 17
  18. 18. Thank You!Happy to answer questions. Peter F. Spraguepeters@premierguitar.com p: 319.447.5551 F: 319.447.5599 18

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